Level Up Your Financial Services Marketing with a New York Fractional CMO

When navigating a tight industry like finance, a New York fractional CMO for financial services can help your financial company stand out from the crowd. With a wide range of marketing services at your disposal, your company can achieve high conversion rates, foster loyal customers, and experience long-term growth.

This guide walks you through the reasons why you need a New York fractional CMO for financial services and what strategies they can help you come up with.

What Is the Difference Between a Fractional CMO and a CMO?

Fractional CMOs and CMOs are both marketing professionals who provide marketing guidance and oversee the marketing efforts of companies. However, fractional CMOs only work part-time or on a per-project basis (hence, you’re only paying a fraction of their time). You receive top-notch marketing services without the commitment of hiring a full-time staff member.

Since fractional CMOs work part-time or on a project basis, they receive different compensation to regular CMOs. FCMOs also have varying rates, depending on the number of hours they work, whereas full-time CMOs have fixed hours and salaries.

Who Should Hire an FCMO?

Fractional CMOs are ideal for small businesses and startups that lack a dedicated in-house marketing team. Businesses that lack sufficient marketing knowledge or experience to execute high-level campaigns also benefit from fractional CMO services.

A New York-based fractional CMO in the financial services industry can assist with the following challenges:

• Investing in a new marketing function, but not having enough budget
• Providing high-level guidance and leadership
• Offering C-Suite expertise for a fraction of the cost
• Crafting campaigns that drive revenue
• Launching a new product or service
• Boosting ROI and conversion rates 

What Can FCMO Do For New York Financial Services Companies?

A New York fractional CMO for financial services provides a comprehensive suite of marketing services tailored to the unique demands of financial companies operating in one of the most competitive markets in the world.

Whether you need branding guidance or marketing leadership, a fractional CMO is the right fit for your business. Let’s go over some of the everyday responsibilities of a New York FCMO: 

• Consolidate Branding: FCMOs help merge two brands to create a new, unified one. They craft your new brand’s compelling narrative, core values, and unique selling proposition. They also make a new branding guide that outlines the key elements of this new brand, including logos, colors, typography, graphics, and tone of voice.

• Establish a Data-Driven Marketing Process: Fractional CMOs ensure that all marketing initiatives are grounded in data and research. They help businesses conduct comprehensive market research to understand current market dynamics, trends, and consumer demands, thereby reducing guesswork.

• Develop SEO and Paid Media Strategies: Fractional CMOs establish your online authority and credibility through keyword research and user-centric content marketing. They also develop PPC strategies to give your brand a quick boost of traffic.

• Guide Team Management and Hiring Processes: Fractional CMOs help hiring teams determine the necessary skills and qualifications needed when hiring. They can also assist with conducting interviews, onboarding new team members, and providing ongoing support.

• Set Measurable KPIs: Fractional CMOs set measurable KPIs to determine the success of their campaigns. They identify key objectives, such as generating leads or improving conversion rates, and set SMART goals for each.

• Set Up the Latest Marketing and Automation Tech: FCMOs help teams integrate automation tools to streamline administrative tasks and produce results faster and more efficiently. This also gives them more time to focus on more important matters, such as core competencies and product development.

Finance Industries That Benefit from FCMO Services

A New York fractional CMO for financial services can help these businesses reach new levels of growth in a saturated market. Here are some sectors that can benefit from having a New York fractional CMO for financial services.

Trading Platforms

Trading platforms like Cove Markets have successfully reached potential buyers with a fractional CMO using customized digital marketing and branding services. Digital Authority Partners fractional CMOs implemented a robust SEO strategy, which included targeting buyer-oriented keywords and tailoring content to specific buyer personas. This skyrocketed organic traffic by 2,321%.

The company was also in need of a rebrand that highlighted the company’s unique selling points and competitive advantages. This resulted in an 81.12% increase in time spent on pages and a 52% increase in qualified leads. 

FinTech/InsurTech

Financial technology and insurance technology companies, such as ConnexPay and KYROS, have benefited from digital marketing services that attract high-value customers and increase conversions.

DAP helped ConnexPay improve their lead quality through lead nurturing, highly personalized email and LinkedIn campaigns, and in-depth keyword research that focused on bottom-of-funnel terms. This resulted in a 207% increase in marketing-qualified leads. 

KYROS struggled with low conversions and poor buy-oriented traffic, which we helped improve by creating conversion-oriented content and custom solutions pages. The company saw a 41% increase in email subscribers and a 17.6% increase in click-through rates.

Lending Apps

Digital marketing can help lending apps like CreditShop and Check Into Cash establish trust with users through engaging and customer-centric marketing strategies. One way DAP achieved this is by developing a mobile app, providing users with a convenient platform that streamlines the lending process.

These apps prioritize the user experience, enabling users to speed up the card management process, locate nearby branches, and apply for loans in as little as five minutes.

Marketing Strategies From a New York Fractional CMO

A New York-based fractional CMO for financial services devises numerous targeted marketing strategies to drive growth and enhance customer satisfaction. Let’s take a look at some examples.

Pay-Per-Click (PPC) Campaigns

PPC advertising involves paying a certain amount for every click on their link or display ad. Your fractional CMO helps you develop an ideal keyword bidding strategy, enabling your search ads to appear for specific keywords. People see around 5,000 ads per day, and a Fractional CMO can help you stand out from the crowd. 

Assess your current budget to determine how much you can spend per click. You can adjust this amount as needed. This also ensures that you’re only paying for high-value clicks. Target keywords that are relevant to your financial business. For example, these might be location-specific keywords or commercial/transactional keywords, as long as they align with the user’s search intent. 

Take note of negative keywords, which are those that you don’t want your ad to appear for. By eliminating these keywords, you save costs on clicks, and you don’t risk paying for a click from someone outside your target market.

Geofencing

Geofencing is the process of distributing ads within a specific perimeter. When people enter this perimeter, you can send them relevant messages and alerts offering them exclusive deals or promotions.

For financial services, geofencing helps institutions attract clients seeking banking services or investment opportunities. Your fractional CMO can help you set up geofencing ads using Google Ads or social media platforms like Facebook, Instagram, and LinkedIn.

Set specific parameters for your target location, also known as proximity or radius targeting. This ensures that you don’t stray too far from your target location. For example, if your financial business is based in New York City, then your parameters should only cover New York City.

Retargeting

Even if someone visits your website but doesn’t convert, you can still try to re-engage their interests through retargeting. Retargeting enables you to display relevant ads to visitors who have previously engaged with your website but didn’t take a specific action, such as scheduling a consultation or providing their email address.

Retargeting provides a second opportunity to re-engage a prospect and convert them into a paying client. One way to do this is by A/B testing, which allows you to experiment with two different versions of your ad to see which one yields better results. Experiment with calls to action, copy, images, layouts, and other elements until you find one that works best.

Ensure your retargeted ad is engaging enough for the user to take a desired action. A fractional CMO can help you design dynamic or video-based content that piques the user’s interest and suits their needs.

Website Optimization

A user will only remain on your website if it’s properly optimized. A New York fractional CMO for financial services conducts a website audit to determine what parts of your website need optimizing.

Start with your website’s loading speed. Analyze your site’s core web vitals to assess its speed performance. Keep images and other multimedia compressed before uploading them to prevent slow loading times. Minimize the amount of JavaScript or CSS code as well to keep things lightweight on the backend.

Mobile traffic continues to increase, reaching 62.54% as of Q4 in 2024. Most users conduct online searches using their smartphones, so ensure your site is optimized for mobile devices. You can check for mobile responsiveness using Google’s Accelerated Mobile Pages (AMP), which loads your site instantly on mobile devices.

Keyword Research and Content Creation

Fractional CMOs are SEO experts who can help increase search engine rankings. They can help conduct proper keyword research and find high-volume, low-competition keywords that align with your users’ search intent.

Target long-tail keywords, which are more specific and narrow down your search further. These may look like:

• Financial services in (location)
• Banking services near me
• Where can I apply for a loan in (location)
• Affordable investment plans near me in (location)

Fractional CMOs also assist with content creation to boost your authority and credibility. Every piece of content should be well-researched and provide valuable information. These include blogs, case studies, white papers, videos, and user-generated content.

Where Can I Find a Fractional CMO?

Before hiring your next fractional CMO, assess your company’s goals first. What do you want to achieve out of hiring an FCMO, and who can help bring you closest to these goals? It’s also essential to consider your budget, current challenges, and cultural alignment, among other key factors.

Second, do your research. A quick Google search can lead you to a vast network of fractional CMOs with varying expertise and levels of experience. Take a look at their previous experience working with financial companies and see who best matches your needs.

Lastly, determine whether you want to hire a fractional CMO or a New York City digital marketing agency. Agencies can be hired for specific problems only, whereas fractional CMOs offer comprehensive services and are integrated into your team. 

Talk Marketing With a New York Fractional CMO for Financial Services

Digital Authority Partners is a professional finance marketing agency that’s home to some of the best marketers you can find. No matter what kind of financial niche you’re in, we have the skills and expertise to help you generate results beyond your expectations.

Partnering with a New York fractional CMO for financial services positions your business to scale effectively in a competitive market.

Don’t just take our word for it; we’ve been awarded the Leading Financial Services PPC Company in Chicago by Clutch and the Top Digital Agency award by Upcity.

Send us a message to get started and connect with a New York fractional CMO for financial services who understands your market, goals, and clients.