Considering Outsourcing SEO Services? Pros and Cons To Weigh
A strong online presence is a must-have for businesses today and search engine optimization (SEO) plays a pivotal role. Hiring a Las Vegas marketing company brings benefits otherwise unreachable for inexperienced marketers. The question is, “How do you find the right one”?
Here are five pros and cons of outsourcing SEO to weigh so that you can make an informed choice:
- Gaining expertise means delegating control.
- Cost-effectiveness versus long-term costs.
- Efficiency requires constant communication.
- Incredible flexibility at the cost of timeliness.
- Outsourcing SEO needs is not all automatic.
This article covers a lot, so get ready to take notes.
Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!
Five Pros and Cons of Outsourcing Your Local SEO Needs
Outsourcing a business process is, for the most part, a helpful practice because it reduces the need for a large budget to maintain operations. It also provides access to SEO experts and professionals who create effective and efficient strategies. Outsourcing is overall a net positive.
However, it also comes with downsides that require careful consideration. Balancing these two aspects is how you find the right match for your business needs. Below are five pros and cons to help you decide if outsourcing SEO is the smartest choice for your digital marketing strategy:
1. Gaining Expertise Means Delegating Control
Time, resources, or skills are the most compelling reasons to outsource SEO needs to experts such as a Las Vegas marketing company. Small business owners (and even large companies in some cases) simply lack the manpower and know-how to do it themselves.
The primary benefit of outsourcing SEO is gaining access to a team of specialists, each trained in different aspects of SEO. Focusing on one task lets them hone their abilities. Their level of experience allows them to develop and execute effective strategies tailored to your business.
On the other hand, it is necessary to turn over control (to an extent) to keep the process running smoothly. You have to rely on the judgment of the marketing company’s experts, which might not perfectly align with your vision. This is an important trade-off when outsourcing SEO.
For example, a hotel in downtown Las Vegas hires a marketing company to attract more local traffic. One SEO strategy that an expert uses is to write content on nearby services, amenities, or activities that local customers or visitors include in their vacation plans. While this approach is not one that the hotel would have considered, it proved to be effective in attracting new customers.
2. Cost-Effectiveness Versus Long-Term Costs
Cost is another major factor in outsourcing SEO strategies. Usually, hiring an agency to complete short-term projects or provide temporary services costs less than paying a full-time marketing team. However, this hinges on your requirements.
Outsourcing is a low-cost alternative to hiring an in-house team because a Las Vegas marketing company takes on many clients simultaneously. This allows them to offer flexible pricing models that fit just about any budget. Equally, services are flexible and subject to client needs, which also reduces costs.
A downside to this cost-effectiveness is that it fully depends on the type of services you request and the duration of your contract. Some companies have high upfront costs or require long-term contracts to maximize profits. Review the terms thoroughly to avoid any surprise charges.
Las Vegas business owners who keep a tight budget and always perform their due diligence are in the best position to benefit from SEO services. For instance, tech startups can leverage the low cost of hiring a Las Vegas marketing company to write and publish content on their website.
3. Efficiency Requires Constant Communication
As mentioned, outsourcing requires a business to relinquish control to the service provider. This fuels efficiency because having to approve every step of their SEO services slows down the entire process. Moreover, they might not always be available to respond to sudden changes.
A core benefit of outsourcing SEO is that it saves valuable time that would otherwise be spent learning to do keyword research or content creation. Hiring trained professionals to do the work means getting results faster without you taking an active role in planning SEO strategies.
Conversely, a downside of outsourcing SEO is that poor communication has a sizable impact on the quality and efficiency of your strategies, which may result in mistakes or delays. Drawbacks like these tend to worsen over time if you fail to address them immediately. Constant, clear communication is essential.
To illustrate, imagine an ecommerce store in Summerlin that hires a Las Vegas marketing company to manage its paid marketing strategy. The business owner approves a piece of ad copy that has typo, hoping the agency notices and fixes it. Online users see the ad but ignore it, dismissing the company as a joke or unserious business.
4. Incredible Flexibility at the Cost of Timeliness
SEO is a complex concept that has an answer to nearly every possible issue in digital marketing. For example, email marketing is a powerful strategy, but is not enough on its own to drive sales in a meaningful way. Without great content to push or landing pages to connect to, it instantly falls flat.
Working with a Las Vegas marketing company gives your business an adaptable, scalable, and flexible SEO plan. This is crucial because responding to sudden changes in SEO practices has a tangible effect on success. Experts know this and come prepared to fix any problems.
Having the option to request changes as needed is not entirely positive. It breeds indecision and hinders progress, bringing your SEO strategy and any potential benefits to a grinding halt. Experienced marketing companies work closely with clients to prevent this in order to maintain productivity.
Think of it this way, a travel agency in Las Vegas has to actively assess and respond to shifts in demand, especially during peak vacation time. Hiring SEO experts gives them the advantage of working with professionals who can adjust their SEO tactics to capitalize on emerging opportunities.
5. Outsourcing SEO Needs Is Not All Automatic
Outsourcing lets you take a back seat in business processes but still gain its benefits. However, it only pays off if you do your part. Your insight is vital in ensuring that you receive the highest level of service possible and that the SEO strategies they create address your business goals.
Transparency is important when hiring external services and inviting third parties to handle your business processes. Communication protocols (e.g., scheduled meetings) and a project management system (e.g., Monday.com) keep you in the loop and the agency accountable.
Lapses in proper communication occur when either side withholds crucial information, creating inaccurate expectations of what either knows or does not know. This leads to misalignment and the breakdown of your relationship. Avoid this at all costs to prevent harm to your SEO.
For instance, a restaurant owner in Skye Canyon wanted to spread awareness of their new fall-themed menu. It is their responsibility to inform their partner marketing company of the menu items, target market, timeline, budget, and goals to ensure that they get a cohesive SEO strategy.
Outsourcing SEO to a Las Vegas marketing company provides several key advantages, such as access to expertise, cost savings, time efficiency, scalability, and flexibility. However, considering drawbacks such as loss of control, long-term cost, and communication issues, is just as critical.
The decision to outsource has to align with your goals and resources to maximize the benefits for your business. Take the first step and consider hiring a marketing company. Ask them the hard questions to ascertain whether they can serve your business interests.
Need help finding the right SEO marketing partner? Contact Digital Authority Partners (DAP) to learn how we can help.
Want To Meet Our Expert Team?
Book a meeting directly here