PPC Gives New Dentists a Boost!

Congratulations on your new career! 

Now that you are a practicing dentist, you must be deciding whether to set up a clinic or join a dental group practice. Having your own clinic allows you to manage your own business.

You will be in charge of everything, from setting up shop to marketing, such as using PPC for dentists and other strategies. You are your own boss with your business — your rules.

Meanwhile, a new dentist might also decide to join other dental professionals as a part of a dental group. You will be working at a dental office with set hours for your services.

Most new dentists prefer this path because they think setting up a clinic is too much work, especially the marketing side of the business. But if you choose to start your own dental practice, this marketing guide is for you.

What Is PPC for Dentists?

Pay-per-click (PPC) is an integral marketing strategy to target your customers and build your reputation online. Placing your ad online for your business can be costly, but with PPC, you will only pay search engines such as Google when your customer clicks on your ad. Dental PPC is all about using this strategy to promote a dental business.

PPC ads are posted on Google Search results and social media platforms such as Facebook. You can choose any of the two or use both platforms for maximum exposure.

This guide will focus on PPC ads through Google AdWords and how this tool can help new businesses such as your dental office.

Google AdWords for New Businesses

You need Google AdWords to start your dental business campaigns. AdWords is an excellent tool with many useful features to allow you to develop different PPC campaigns. Small businesses like dental offices can benefit so much from AdWords.

With Google Ads, you can take advantage of Google's wide reach. AdWords will help you make targeted ads, be in complete control of your ad spend, and enjoy quicker results through its impressive features.

PPC Ad Campaigns Through AdWords

PPC through Google's Search Network is the most commonly used campaign on Google AdWords. Next are the Display Network and Shopping Ads PPC campaigns.

     Search Network PPC Ads

On Google Search Network, marketers start ad groups. These groups have a specific number of ads that focus on a set of keywords.

As your audience searches for related businesses using keywords you set with your AdWords account, your dental office ad will show. The ad could be at the top or the side of the page.

     Display Network PPC Ads

On the Display Network, your ads will show a little differently. The Display Network is a group of websites that marketers use to focus on the specific audience using images, text, or video ads.

To focus on your specific audience, you can select from the following: remarketing ads, demographic targeting ads, interest-based audience, managed placements, or use specific keywords. With your ads featured on the Google Display Network, you need to monitor these from different sites constantly.

It takes too much work to manage your ads from the Display Network, but it can offer great rewards when it comes to boosting your PPC campaigns. However, if you do not have the time to do this, you can always hire a PPC marketing company.

    Shopping PPC Ads

This type of PPC ad applies primarily to retail sites and ecommerce sites. If your dental website also sells dental care products, you must consider a Google Merchant Center account. This account will help you create shopping ads and focus on people looking for your dental products.

Taking advantage of all these types of PPC ads can bring your dental business, services, products, and brand closer to your target audience.

Benefits of PPC Ads for New Dentists

PPC ads have so many impressive benefits for new dentists. It would be best if you grabbed the chance to use PPC as one of your dental marketing strategies this year.

     1. PPC Marketing Makes Your Dental Business Visible

With PPC, you can place your small business front and center and engage more customers. Use eye-catching titles and engaging ad descriptions to target your audience better.

You can feature your special offerings and unique services for everyone to see. Whether you place your dental PPC ads on Search queries, social media, or your shopping site, more people will see your ads online.

     2. PPC Marketing Complements SEO

You should integrate all your online marketing platforms to improve value and customer trust. PPC ads and SEO work together to help you direct more traffic to your site.

PPC data affects your SEO, but this is a slow and steady process. Once there is enough data from your search, you can use this to create long-tail or more focused keywords on your Google AdWords.

Aside from helping you create better long-tail keywords, PPC ads can improve brand awareness. They can also engage more people and lead them to your website. And once your visitors become more familiar with your brand, you can expect revisits each time.

     3. PPC Marketing Is Cost-Efficient

Many new businesses love the convenience and cost-efficiency of PPC ads; you only pay when your audience clicks on your ads. Also, PPC marketing is transparent because you can readily check which ads get more clicks and which ones you need to revise.

     4. PPC Marketing Improves Your ROI

The medical and healthcare industry offers one of the highest ROI. PPC can boost your ROI further even with a manageable budget. Aside from the health industry, banking, real estate, and home renovation markets create high ROI. So do not overlook using PPC in your marketing strategies.

Final Words

PPC is cost-efficient and practical and offers better ROI. You can use it as one of your full-time marketing strategies, alongside SEO and social media.

Study your market thoroughly and always opt to fine-tune your PPC targeting to get the best results. New dentists and small dental offices and clinics can engage better with their clients through PPC marketing.