Use Local San Diego PPC Tricks To Gain the Most Conversions
When following San Diego PPC agency tricks, the most important thing to keep in mind is to take your time to become skilled at it. This might feel like an uphill battle at some point since ROI is never immediate, but it works. Otherwise, San Diego PPC agencies would not be here.
This guide looks at five local PPC tricks that you can use to multiply your campaign’s conversions:
1. Track the buyer’s journey
2. Give people a good offer
3. Make ad copies that work
4. Make a good landing page
5. Target and retarget leads
There’s a lot to discuss, so get ready to take notes.
If you want to learn how Digital Authority Partners can increase your PPC effectiveness, watch this video!
5 Tricks To Boosting Your Local San Diego PPC Conversions
Crafting the perfect PPC ad campaign for your business is a drawn-out process involving a lot of trial and error, especially when optimizing for conversions. Even a San Diego SEO and PPC agency reevaluates its strategy sometimes. Here are five of the best tricks that you should apply today.
1. Track the Buyer’s Journey
One thing that gets overlooked often when doing PPC is the buyer’s journey, which is how people decide to buy a product. It includes different levels of engagement, such as awareness and advocacy. A smart marketer leverages this to tailor ads to potential leads.
Below are the five stages of the buyer’s journey. Other models exist, but the goal is the same.
- Awareness is when a potential customer learns about your business or product.
- Consideration is when a person starts looking more into your business or product.
- Purchasing or Decision refers to when a lead converts into a paying customer.
- Retention is the period when the business-customer relationship starts developing.
- Advocacy is when the customer actively recommends your business to others.
Each stage of the buyer’s journey needs its own ad or sales copy because the angle you take to grab attention differs for each. For example, ads for the consideration stage should emphasize your solutions and the benefits they provide to potential customers. Think intentionally, and do not rush.
2. Give People a Good Offer
One of the first things that a person notices when encountering your PPC ad are the visuals. Perhaps the colors, image(s), or title that you used caught their attention. Either way, the next step is for your ad to make them a tempting offer as they continue to take in the content of your ad.
An effective way to test if your ad does that is to review what and how you present information. Ask the following:
- Are you presenting solutions to their problems or a sales opportunity for yourself?
- Does your potential customer understand the benefits of your products or services?
- Is your offer convenient or tiring, quick or time-consuming, easy or difficult for the person to follow?
- Have you clearly stated what the person should do next after clicking your PPC ad?
- Do you have a good hook to get prospective customers interested enough to click?
As mentioned above, PPC ads take on many forms. They go beyond simple text and images that people click to find your website or other web pages on walls, which act as lead magnets. A current trend is using PPC with digital marketing tactics, such as offering exclusive content, to attract leads.
3. Make Ad Copies that Work
If your offer is good, but your PPC ads are not getting the clicks and conversions that you think they should, it might be a good idea to reevaluate and redesign before moving forward. Ad copies are not meant to last forever, as consumer priorities change and so does what attracts them to a business.
Here are five smart steps to increase your conversions with compelling PPC ad copy:
- Use dynamic ads to match different demographic populations.
- Make your sales copy thought-provoking and attention-grabbing, but keep it concise.
- Consult third parties and update your ads to match current trends in consumer behavior.
- Highlight your product’s or service’s value and your business’s uniqueness.
- Test your ads again to find the disconnect within your current approach to PPC strategy.
While it is impossible to guarantee that these changes will suddenly multiply your ad’s conversion rate, the key is to keep trying until you find what works best. If possible, look into other likely reasons why your ads did not succeed. Interview existing customers to get a better idea.
4. Make a Good Landing Page
Although we just talked about making ads that convert, the truth is that ads do not do their work alone. They need the help of a well-made and compelling landing page to seal the deal and turn leads into clients. A landing page is an extension or the full version of what your ad should be.
Since they are so similar, your ads and landing pages should flow smoothly from one to the other. Aligning your PPC strategy is vital to getting customers because you need to deliver on what your ads promise. Imagine if your ads said “Ocean Beach,” but your landing page said “Oceanside.”
Here is a five-point list of questions to help you make an effective landing page or update an existing one:
- Are you using direct language on your landing page, or does your message sound vague?
- Is your call-to-action compelling enough for the person to want to become a customer?
- Have you laid out what differentiates your products and services from your competitors?
- Did you include anything to give the customers a personalized experience (quiz or test)?
- Does your landing page show social proof, such as comments, reviews, and testimonials?
5. Target and Retarget Leads
When running PPC ads, be as strict and specific as possible with targeting to avoid wasting ad budget on clicks and leads that do not convert. Still, it is inevitable that only a handful of tens of thousands will actually become customers. It is like panning for gold in the Old West.
Similarly, you also need to repeat the process over and over to successfully get leads to convert into paying customers. Retargeting is where you pick out high-quality leads and run your PPC ads specifically to get them, moving them deeper and deeper into your sales funnel.
You might have noticed that being specific is a common theme among all stages of building a PPC campaign. That is because if you make any of these — your ads, your landing pages — even the slightest haphazardly, you lower your chances of capturing quality leads and customers.
Targeting and retargeting are some of the most taxing parts of running a PPC campaign. If you find this part too complex to do yourself, you can fall back on hiring a local San Diego PPC agency to speed up the process. They can use their software on hand to get much better results, too.
If you need new ideas for ad copies, landing pages, and local conversions, getting inspiration from a San Diego SEO and PPC agency works best. They know how to bring in results. For instance, they can tweak your sales copy to boost conversion rates or align your landing page with the rest of your strategy.
Need help increasing your local San Diego PPC conversions? Contact Digital Authority Partners (DAP) to learn what we can do to help.
Want To Meet Our Expert Team?
Book a meeting directly here