What Do Medical SEO Specialists Do?

If you're trying to increase the amount of traffic and conversions your medical website gets from organic search, you need to invest in medical SEO. While you can try to take the time to learn these techniques yourself, it can end up being a full-time job. This is where medical SEO specialists come in. These professionals will take care of all the complex technical aspects of medical SEO for you so you can focus on other areas of your business.

If you've never heard of this type of professional, we've got you covered. In this article, we'll cover everything you need to know about search engine specialists and how they can help you improve your medical website's traffic and conversion rates.

What Tasks Will an SEO Specialist Complete?

A medical SEO specialist is a type of digital marketing professional who specializes in optimizing medical websites for search engines. We've listed some of the most common tasks they'll complete for your organization below.

     1. Analyze Your Current Website

First, they'll take a look at your existing website and analyze its performance. This will involve looking at things like your website's architecture, content, backlinks, and more. They'll then compare your website to your competitors to see where you stand in the search engine rankings.

From there, they will put together a report that outlines what areas need to be improved and makes recommendations for how to do so.

     2. Incorporate Keywords Into Your Content

One of the most important aspects of medical SEO is incorporating relevant keywords into your website's content. This includes both your website's copy and its metadata (i.e., titles, descriptions, etc.).

Your specialist will work with you to identify a list of target keywords that potential patients are using to find businesses like yours. They'll then help you weave these keywords into your content in a way that sounds natural and is still engaging for readers.

     3. Add External and Internal Linking to Your Website

Both external and internal linking are important for medical SEO. External links show search engines that your website is a credible source of information, while internal links help search engines index your website's pages and make it easier for users to navigate your site.

Your specialist will help you add both types of links to your website in a way that's most effective for search engine optimization.

     4. Enhance Content to Be Optimized for Rankings

Your specialist will also work with you to enhance your website's existing content. This may involve adding new sections, fleshing out existing ones, or even completely revamping your site's design.

The goal is to create a website that's not only effective for SEO but also provides a great user experience.

     5. Get Rid of Duplicate Content

Did you know that having duplicate content on your website can actually hurt your medical SEO efforts? This is because search engines may view it as an attempt to manipulate the rankings and could penalize your site as a result.

Your specialist will help you identify any duplicate content on your website and recommend ways to fix it. This may involve changing or deleting certain pages, adding redirects, or modifying your website's code.

     6. Analyze Competitors Sites

Part of your specialist's job will be to stay up-to-date on the latest medical SEO trends and techniques. They'll also regularly check out your competitors' websites to see what they're doing right (and wrong) when it comes to search engine optimization.

This information will help them fine-tune your own medical SEO strategy so you can stay ahead of the curve.

     7. Maintaining Descriptions and Meta Tags

Your specialist will also be responsible for maintaining your website's metadata, which includes things like titles, descriptions, and keywords. This is important because it helps search engines understand what your website is about and can influence your rankings.

They'll regularly update this information to make sure it's accurate and relevant to your business.

     8. Managing Social Media Accounts

Your specialist will also help you manage your social media accounts. This includes creating and posting content, engaging with followers, and monitoring your activity to see what's working (and what's not).

This is important because social media can have a big impact on your medical SEO. For example, if you have a lot of engagement on your social media posts, it could signal to search engines that your website is a credible source of information.

     9. Generating Backlinks

Backlinks are links from other websites to your own. They're important for medical SEO because they show search engines that your website is popular and credible.

Your specialist will help you generate backlinks by creating high-quality content and reaching out to other websites to ask them to link to it. They'll also monitor your backlink profile to make sure you're getting links from high-quality websites.

Is an SEO Specialist Worth It?

Simply, yes. If you want to improve your website's traffic and conversions from organic search, you need to invest in medical SEO. And the best way to do that is to hire a specialist. They have the necessary knowledge and experience to get your site ranking high on search engine results pages. Not to mention, they can save you a lot of time and hassle.

Conclusion

If you want to increase the amount of traffic and conversions your medical website gets from organic search, you need to invest in medical SEO. And while you can try to take the time to learn these techniques yourself, it can end up taking away too much time from your other responsibilities. This is where medical SEO specialists come in. These professionals will take care of all the complex technical aspects of medical SEO for you while you focus on other areas of your business.

Digital Authority Partners is a full-service digital marketing agency specializing in helping medical practices grow their online presence. We have a team of medical SEO specialists who can help you create and execute a customized marketing plan that fits your needs and budget. Contact us today to get started.