A variety of roles contribute to an effective PPC campaign including:
A fractional CMO, or fractional Chief Marketing Officer, is a C-suite-level marketing expert for hire. They provide high-level marketing guidance for a lower price than a full-time CMO.
Fractional CMOs help you determine how your PPC campaign fits into your larger marketing strategy.
Fractional Marketing Manager
This role is similar to that of a fractional CMO, but they provide more targeted guidance on specific projects.
Fractional marketing managers at our PPC Consulting Agency help determine your PPC campaign’s goals and budget and manage key talent that will craft the various elements of your PPC campaign.
Technical PPC Manager
This role helps other team members navigate search engine platforms like Google Ads and Microsoft Advertising. They are coders and developers who help creative team members bring their vision to a tangible reality and aid analysts in gleaning the most accurate data.
Marketing analysts are data-centric. They are responsible for accurately and regularly reporting PPC campaign results. This helps provide insight for other PPC campaign team members that informs their decision-making.
Project managers are responsible for driving your PPC campaign forward.
They work closely with PPC Specialists to coordinate designers, writers, and technical staff and communicate with all stakeholders to ensure campaign goals are achieved.
Research analysts provide valuable insight to designers and writers on staff at our PPC Consulting Agency who will create your PPC advertisement. Their findings on consumer behavior, PPC trends, and your industry’s competitive landscape inform decisions about content, graphics, and budget.