PPC Consulting Services
Frequently Asked Questions

PPC consultants are digital marketing professionals who specialize in pay-per-click (PPC) advertising. They work with companies to create and optimize PPC advertising campaigns. We employ a number of consultants in our PPC Consulting Agency.  We help your business profit  by showing you how to increase online search visibility wherever you are on your PPC journey.

PPC consultants provide pay-per-click advertising campaign solutions to businesses. Services range from strategy and tactics, to keyword planning, funnel initiatives, landing pages, content and creative development, execution, and optimization.

PPC consultants possess strategic, tactical, creative and analytical knowledge, skill, and experience to drive traffic and conversions with PPC. Consultants are skilled writers with keen design sense. Moreover, consultants understand consumer psychology. They communicate effectively and manage different types of people well. PPC consultants are technical experts and technologists. They know how to parse data from PPC campaigns and make informed decisions based on their analysis.

PPC Consultants help you improve your campaign performance. They’re able to do this in most cases by providing you with knowledge and skills gained from the experience of looking at and optimizing hundreds of campaigns. Additionally, consultants often have networks and resources you may not have. It is entirely possible to create and run your campaigns independently or in-house. Consultants however can help you avoid many of the pitfalls companies experience, maximize conversion value, and lower advertising costs.

Costs vary for PPC consultants. There may be a flat fee, hourly fee or a PPC agency may charge a percent of your total ad spend. Contact us to learn more.

A variety of roles contribute to an effective PPC campaign including:

Fractional CMO 

A fractional CMO, or fractional Chief Marketing Officer, is a C-suite-level marketing expert for hire. They provide high-level marketing guidance for a lower price than a full-time CMO. 

Fractional CMOs help you determine how your PPC campaign fits into your larger marketing strategy.

Fractional Marketing Manager

This role is similar to that of a fractional CMO, but they provide more targeted guidance on specific projects. 

Fractional marketing managers at our PPC Consulting Agency help determine your PPC campaign’s goals and budget and manage key talent that will craft the various elements of your PPC campaign.

Technical PPC Manager 

This role helps other team members navigate search engine platforms like Google Ads and Microsoft Advertising. They are coders and developers who help creative team members bring their vision to a tangible reality and aid analysts in gleaning the most accurate data.

Marketing Analyst 

Marketing analysts are data-centric. They are responsible for accurately and regularly reporting PPC campaign results. This helps provide insight for other PPC campaign team members that informs their decision-making.

Project Manager 

Project managers are responsible for driving your PPC campaign forward. 

They work closely with PPC Specialists to coordinate designers, writers, and technical staff and communicate with all stakeholders to ensure campaign goals are achieved.

Research Analyst 

Research analysts provide valuable insight to designers and writers on staff at our PPC Consulting Agency who will create your PPC advertisement. Their findings on consumer behavior, PPC trends, and your industry’s competitive landscape inform decisions about content, graphics, and budget.

Helping Today's Leading Companies
Attract New Customers Through PPC

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Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

Why Companies Choose to Work With
Our PPC Consulting Agency

  • We’re Experienced. Our PPC Consulting Agency has generated results for businesses across a range of industries.
  • We’re On-Time and On-Budget. We create PPC campaigns that deliver with your available resources.
  • Performance-Based Pricing Models. We tie our success to yours with performance based pricing.
DAP Team

Case Studies

Technology

Dickson

  • 10% increase in total leads YoY
  • 18% reduction in bounce rate
  • 71% increase in email click-through rate
  • 3x increase in form conversion rate
View case study
Financial services
Technology

Cove Markets

  • 14x increase in site traffic within 6 months
  • 40+ keywords ranking in top-3 position within 6 months
  • #1 ranking for primary keyword “cryptocurrency day trading” within 6 months
  • 10x increase in Domain Rating
View case study
Healthcare
Technology

Orthogonal

  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study

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Learn More About
PPC Consulting Services

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