Fractional CMOs take businesses to the next level of profitability and growth. Our consultants provide leadership and advice to budding startups, high growth companies, and stagnating brands.
DAP Chicago fractional CMOs have been where you are and overcome many of the challenges you face. Our highly experienced consultants have proven success driving growth for multiple businesses across a range of industries.
Frustrated by marketing that’s all over the place, or wondering which opportunities are worth pursuing? Our team brings organization, alignment and guidance to marketing through experience, teams, and technology. No order, direction, plan? Contact us today.
increase in sales for Fortune 1,000 company within one year of working with DAP
Of companies wish they hired a Fractional CMO sooner
Lower cost per year to hire a Fractional CMO versus a full-time CMO
Days average time needed for a Fractional CMO to help a business
More leads for companies who hire a Fractional CMO
Schedule a consultation with a DAP expert today and find out what we can do for your business.
It isn’t the information that’s lacking—it’s the leadership. But not every organization, even large organizations, can afford to keep an experienced Chief Marketing Officer on permanent payroll. DAP’s Chicago fractional marketing Service provides those organizations with the solution they need—quality fractional marketing leadership they can afford. Our fractional CMOs whip marketing teams into well-oiled machines that can achieve greatness even after your fractional marketing services end.
Chicago fractional marketing services make a great deal of sense for Chicago healthcare companies for two major reasons. First, the healthcare industry is more competitive than ever, with more and more hurdles to stand out and distinguish your brand. Second, hospitals, clinics, and medtech organizations have so many demands on their budget, marketing can tend to get lost in the shuffle.
The brand awareness game is more competitive than ever in the healthcare industry because major regional hospitals, as well as local providers and community health centers, now jostle for patients with retail providers, as well as medtech providers. Organizations not used to competing in this landscape must not only up their patient services game, but also their marketing game.
Whether we’re talking about a major hospital or a medtech startup, there’s little enough to go around between provider payroll, supplies, and equipment. Rarely can they find the budget for a full-time chief marketing officer. As a result, healthcare marketing departments, when they exist at all, tend to be understaffed, siloed, and relying on processes and practices that work in other industries, but don’t meet the specialized needs of healthcare.
Facing these budgetary constraints, a fractional marketing Service is the most affordable, efficient, and effective way to arm their brand with the marketing practices and processes healthcare organizations need to thrive alongside their patients.
Marketing isn’t just about brand awareness, but also brand trust. Fintech companies face a particularly high bar in this regard. Most fintech companies are not just asking potential users to trust them with their addresses and credit card numbers, but often their bank account numbers, Social Security numbers, even their money itself. In cases of significant industry disruptions, fintech companies might be asking users to completely rethink their financial lives and their approach to money, finance, and investing.
This is a difficult marketing needle to thread. The message must be unified across all channels, micro-targeted to the right audience, and backed by data and trust markers. It’s too heavy a lift for almost any marketing department that doesn’t have rock-solid, experienced leadership. Fintech startups especially struggle to afford that level of marketing leadership and expertise.
DAP’s Chicago fractional marketing Service can help strengthen fintech marketing campaigns where they need them the most. An experienced CMO-for-hire can put even a skeleton marketing crew to its best use with scalable tools and automated solutions, as well as a blueprint for expansion when the fintech organization graduates to the next level. Moreover, the mentorship the marketing team receives from the fractional marketing officer offers outsized value compared to the reasonable cost expenditure.
Schools face a steeper marketing burden than ever. Colleges and universities can no longer depend on reputation, locality, or regional loyalty to stock their rosters with tuition-paying students. People travel all over the world for school, or consider remote learning to earn their degrees and certifications without ever leaving the home.
From online ed to startup colleges to august institutions, many schools have incredible value propositions for their prospective students. The challenge becomes getting the message out, especially if the marketing budget is not unlimited. Many schools face large payroll, facility, and supply expenses, with an increasing emphasis on digital strategy. Even longstanding and well-regarded universities struggle to meet this burden.
A Chicago fractional marketing Service can help colleges and universities impose much-needed order on a sometimes chaotic marketing process. Forget flash and focus on the substance. What does your school stand for? What is its mission and purpose? What are the ideal students who will resonate with that messaging and recognize the value proposition, and what is the most efficient way to reach that ideal student with that message?
Fractional marketing services from DAP can help colleges and universities not only ask these tough questions, but zero in on actionable answers, at a fraction of the cost of full-time experienced marketing leadership.
Only the largest law offices can afford experienced full-time marketing leadership, and even for the big dogs it’s a stretch. The average compensation package for a chief marketing officer reaches well into the six figures. Why bother with a full time marketing executive when a fractional marketing Service can whip your current marketing team into shape in less than a year?
One of the best reasons to work with DAP’s Chicago fractional marketing Service is that the service can be tailored to your current situation. If you’re a small law firm working with a skeleton crew, a fractional CMO can help you make the most of limited resources with streamlined processes and automations, as well as prepare your team to scale. If you have a large and dynamic team, a fractional CMO can help break down silos, improve intra-team communication, and take their results to new heights.
Attorneys like to win, which makes marketing for law firms a potential source of frustration in the competitive landscape of the Chicago legal industry. Our Chicago fractional marketing agency can help lawyers and law firms win the brand awareness battle, earning new clients and sustainable revenue increases for a surprisingly affordable expenditure.
One of the major challenges most real estate professionals face, from brokers to investors to service providers, is an antiquated approach to marketing. As any novice REALTOR knows from being sent door-knocking and cold-calling, the real estate industry is slow to change. Maybe that’s a consequence of basic real estate practice having remained largely unchanged for centuries.
But enterprising, forward-thinking real estate organizations, including proptech developers, are taking bold steps into the future. Real estate professionals will need a forward-thinking approach to marketing to carry them into a prosperous future. Yet most real estate professionals don’t have the team or the talent within their organization to carry it off.
DAP’s Chicago fractional marketing agency can help inject some fresh air into a tired real estate marketing operation, unearthing opportunities to scale and automate that real estate professionals may have thought were off-limits to their industry. Best of all, the CMO-for-hire can outfit a marketing team of any size with the skills they need to continue to execute at a high level.
Whether it’s brokerage, investment, or services, real estate is a competitive landscape, with as many adversarial relationships as partnerships. Chicago fractional marketing services can become the secret weapon that helps a real estate organization sweep aside stiff competition and achieve that precious top-of-mind position in prospective clients’ minds.
No two professional service organizations are alike, which means no two professional service marketing plans are alike. Their teams come in all shapes and sizes, but they often have one thing in common—a lack of leadership. Almost no professional services organizations can afford a full-time marketing executive—and most of them don’t need it. What they need is a middle ground—a way to provide their marketing teams with trustworthy mentorship to help them take the organization to the next level.
Fractional marketing services offer most professional organizations the perfect middle ground—a chance to work hands-on with a leader who has guided the marketing efforts of Fortune 500 companies. That kind of leader can work wonders for a professional services organization in a short time, which fits the budgets of most professional service providers.
A fractional marketing executive can work with whatever size marketing team you have on hand, helping you scale and automate to do more with less. Professional service organizations also tend to need help honing their brand message, identifying their ideal customer, and targeting that message to the ideal customer through high-impact content, helping prospects discover the brand and resonate with their values.
Have questions about whether your company needs a Chicago Fractional Marketing? Schedule a consultation with a DAP expert today and find out what we can do for you.
We’re Experienced. DAP’s team of fractional marketing executives has a combined decades of experience at the top of some of the most respected marketing teams in the Fortune 500. We know what we’re doing, and are pleased to share that knowledge with your team.
We Deliver On-Time and On-Budget. Budget is very much on the mind of companies that hire Chicago fractional marketing Services. We make the most of the time you have with DAP, delivering maximal leadership value on the budget we agree upon.
We’re Award-Winning. If industry recognition matters when shopping for a Chicago fractional marketing Service, look no further. DAP is honored to be the recipient of several prestigious marketing industry awards.
We’re Future-Focused. Fractional marketing services are not about the service themselves—they are about the next five to ten years of growth your organization could enjoy. We focus on the future prosperity of your company in the actions we take today.
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No one thinks marketing is easy. Becoming “top-of-mind” in your industry for your warm prospects in a competitive field … It seems difficult verging on impossible. First you have to build recognition, then trust … close sales, build brand ambassadorship … all in an attention marketplace where you get a few seconds, maximum, to capture the attention of your warm audience. Even talented marketing teams can go over budget with nothing to show for it.
DAP stays on the cutting edge, not only of digital marketing but of traditional marketing, which still has a place in building brand awareness. We know not only what works, but what works for what industry. Our fractional CMO services help you pull it all together and get results.
DAP does stay on top of traditional marketing methods that still work, but we have a special place in our heart for digital marketing. Can you blame us? Infinitely scalable and quantifiable, easy to target and cost-effective, digital marketing changed the game 180 degrees, and we’ve been there for it the whole time.
The DAP team has been in the trenches of digital marketing since the beginning of the internet. We have watched trends and techniques come and go, ebb and flow, and learned the ropes at every step. This priceless institutional knowledge has made it more than just bean counters—our team consists of true digital marketing artists.
It’s all well and good to know what needs to be done … but how do you get it done? What’s the process? The process actually matters a great deal, not just the outcome. The right process can be the difference between an outcome you can afford and an outcome you can’t afford … one that happens on time vs. one that happens late. The right process could be the missing piece that makes a losing strategy viable.
DAP stays current with the most cutting-edge marketing processes on the market. When you work with a DAP fractional marketing specialist, things not only get done right, but done the right way.
Ultimately, Chicago fractional marketing Services are there to do a specific job. They don’t become a permanent part of the team—they come in to provide temporary leadership. That time is precious. It costs less than a full-time CMO, but it’s for nothing if the plan falls apart after the CMO-for-hire leaves.
DAP knows how to arm your marketing team with the tools and talent they need to pick up where we leave off. We can scale your current team to do more with less and help you grow without having to hire more people. Our goal is to leave you with a well-oiled marketing machine that produces stable, scalable ROI for years to come.
It’s one thing to know that every marketing campaign can be tracked and even how to track it … but can you make sense of the data? Do you even know which data point matters and which does not? How to recognize a campaign that is succeeding, even if it isn’t yet producing revenue or positive ROI?
DAP’s fractional marketing leadership can help you obtain actionable insights from a data soup; to pick the right KPIs and understand what kind of movement in the KPIs represents success. We can help you understand when a campaign is broken, how to fix it, and when to be patient and let the magic happen.
