Chicago Fractional CMO Services

Healthcare has undergone one of the most significant transformations of any industry in recent years. Not long ago, the system revolved around giant hospitals, opaque insurance billing, and physicians with captive patients who seldom knew what services cost. There was little pressure to view patients as “customers,” and costs were rarely transparent.

Those days are over. Healthcare now operates on consumer choices, as providers leave “fee-for-service” billing to compete with retail healthcare options, such as minute clinics, storefront clinics, and private ERs and ORs, all billing under a “value-based care” model. Many healthcare providers now have to think seriously about their marketing for the very first time.   

Unaccustomed to a market-based approach to customer retention and advocacy, healthcare companies benefit from hiring a CMO more than almost any other. DAP’s Chicago fractional CMO services can help healthcare companies get their marketing on track through:

• Customer analysis to target the right patients
• Direct marketing customization and targeting for customized buyer personas
• SEO and SEM to automate the customer journey
• KPIs to determine marketing ROI
• Telehealth and remote health services
• Market process implementation

DAP’s is a fractional CMO agency in Chicago that helps major hospitals, research centers, small or local retail healthcare providers, medtech firms, and software-as-a-medical-device (SaMD) designers.

Chicago is a major hub of global financial services, the home of major fintech companies intent on changing the world. Half of all the publicly-traded securities in the country and 20% of the security trading in the world runs through Chicago. Not New York — Chicago.

Competition in the industry is intense. A rushed marketing strategy won’t position a small financial services firm as a contender, nor will it help a large firm or fintech startup stand out. Success in this space requires precise, accountable marketing, and that needs CMO leadership. DAP’s Chicago fractional CMO service provides the ideal, cost-effective solution, delivering executive-level expertise without the overhead of a full-time hire.

DAP’s Chicago fractional CMO services help fintech and financial service companies square away their marketing efforts through:

• Managing the marketing team, setting achievable goals with accountability.
• Arming the marketing with processes and tools proven to work in the Chicago financial sector.
• Creating a unified brand message that stands out among other financial service and fintech companies.
• Clarifying and automating the customer journey.

Financial services and fintech companies in Chicago live and die by the effectiveness of their marketing. Chicago fractional CMO services by DAP lay the foundation for ROI-driven financial marketing.

Local colleges and universities face tougher marketing challenges than ever. In the past, reputation, word of mouth, or location were enough to keep classes full. Today, with students having more choices than ever, institutions turn to the services of Chicago-based fractional CMOs for the strategic advantage they need.

Chicago schools and colleges need to take a proactive approach to marketing, sometimes for the first time ever, in order to stay competitive. Even Chicago’s most prestigious institutions now find themselves competing with national leaders like Harvard and MIT through the rise of remote learning.

DAP has helped some of the most well-known Chicago schools, colleges, and academies make the challenging transition to a consumer-based marketing approach. Our Chicago fractional CMO services have also helped educational institutions with:

• Brand messaging
• Buyer journey customization to specific student personas
• Remote learning transitions with competitive digital marketing
• Unified branding and marketing collateral

DAP fractional CMOs give colleges and universities the competitive advantage they need, especially in the challenging transition to a remote learning paradigm needed to safeguard their relevance and open their brand up to national and international audiences.

Governments rarely focus on “marketing.” They serve constituents, not customers. Do constituents need to be marketed to? Absolutely. They may not call it marketing, but they do prioritize messaging — unifying constituent communications into a coherent brand voice. 

Governments do have a brand. If that brand isn’t considered trustworthy, it hinders the government’s ability to do its job, whether that be regulation, licensing, policing, or public service and distribution of benefits.

DAP has offered Chicago fractional CMO services to state and local government bureaus interested in using the power of next-generation digital marketing to get the word out. A Chicago fractional CMO service can help government bureaus get on track with:

• Unified brand messaging for public services
• Unified marketing collateral for public services 
• Digital marketing strategy for brand awareness
• Marketing team management to maximize budget constraints 

We can work within any available budget to provide part time CMO services to help public servants serve. Effective marketing ensures tax dollars are used wisely, and that taxpayers understand and can access the benefits government agencies provide.

Many eCommerce companies assume they don’t need a CMO. Teams run lean, with no bandwidth to spare — especially at the executive level. Many ecommerce operations don’t know which KPIs to track, why they matter, or what qualifies as a robust ROI for the best bang from your marketing dollars.

A skilled CMO can pull the right levers for an Ecommerce business that can substantially reduce their cost per lead, customer lifetime value, and marketing ROI. Our Chicago fractional CMO services usually uncover the fact that even eCom stores doing relatively well could be doing a lot better, especially with proper attention to content marketing and SEO/SEM.

Our fractional CMO services help Chicago and national Ecommerce businesses:

• Identify KPIs and read them correctly
• Reduce cost per lead
• Sort buyer-qualified leads from market-qualified leads
• Enhance or implement from scratch an effective content marketing strategy
• Boost customer retention, advocacy, and customer lifetime value 

eCommerce businesses looking to take things to the next level often find DAP’s Chicago fractional CMO services to be the piece they never would have guessed that they were missing.

Most manufacturers and wholesalers in Illinois would benefit heavily from fractional CMO services. Marketing tends to be a weak spot for manufacturers, making quality products is enough of a heavy lift without having to worry about how to find the best end-buyers or retailers. 

Marketing services are worth it for all the expense and effort you put into making the best products. Working with a CMO helps you maximize your revenue per buyer so that you don’t underperform compared to your potential. 

DAP’s Chicago fractional CMO services usually start with a complete digital overhaul and updating of a manufacturing client’s website to make it an appropriate hub for a significant digital marketing effort. This includes:

• Content marketing strategy
• Website redesign and SEO
• SEM and direct marketing

Considering how few manufacturers have invested properly in their digital customer experience and marketing efforts, a substantial opportunity exists for you to stand out with the help of our part time CMO services.

The very traits that make Chicago lawyers exceptional, including logic, tenacity, and persuasiveness, can hinder their marketing. Marketing demands subtlety and is often counterintuitive. Our fractional chief marketing officers regularly steer Chicago attorneys, among the best globally, toward paths they never imagined. 

Our Chicago fractional CMO services focus on web strategy, including SEO, SEM, and content marketing to answer the burning questions that potential legal clients are searching for in Google right now. Legal services are highly-localized, so a Chicago fractional CMO service can provide legal practices with valuable insight into what works in Chicago. This is where out-of-town marketing services usually fall short. Lawyers shouldn’t settle for less than laser-targeted, market-specific solutions.

Our CMO services typically help attorneys and legal practices address:

• Buyer personas and customized client journeys
• Content strategies laser-targeted at the questions potential clients are Google-searching right now
• Local SEO and SEM targeted to produce results from a Chicago audience

DAP marketing officers have extensive experience producing results for Chicago legal practices. Local attorneys can realize huge growth by partnering with DAP for Chicago fractional CMO services. We can also help national firms expand their Chicago footprint with localized CMO services.

Professional and B2B services are a vast category. These companies are often highly niche-specific and struggle to hone in on the marketing strategy that will laser-target their buyer-qualified leads, acquiring them at an affordable price. 

DAP’s CMO’s for hire master micro-niching, helping professional services firms identify buyer personas and deliver custom messaging that reaches the right people. This drastically reduces the cost per lead, increasing their marketing ROI in a substantial, sustainable, and scalable way.

Our Chicago fractional CMO services help B2B and professional service agencies strengthen their marketing efforts by:

• Customizing customer journeys based on carefully-prepared buyer personas 
• Monitoring KPIs to make sure your marketing dollars are spent wisely
• Optimizing the customer experience for buyer advocacy and maximal customer lifetime value

Every professional service company must approach marketing differently to effectively reach its target audience. DAP’s Chicago fractional CMO services help professional service agencies hone in on the strategy that leads to efficiency and prosperity.

Biotech companies are the definition of micro-niche enterprises, often targeting particular vexing medical conditions with cutting-edge research and breakthrough developments. But casting a wide net with biotech marketing can drain your marketing budget in record time. 

DAP has extensive experience helping biotech companies with our Chicago fractional CMO services. Your CMO will help you micro-target and customize the customer journey for the highly-specific buyer persona that forms the target market for biotech services.

DAP’s part time CMO services for biotech companies include:

• Niche targeting and customer journey customization for exacting buyer personas
• Unifying of brand messaging and marketing collateral
• Tracking and monitoring KPIs to ensure marketing ROI

Few Chicago fractional CMO services have the kind of specialized experience in biotech marketing that DAP does. As a future-seeking, cutting-edge marketing agency, we have a track record for helping game-changers and industry disruptors, including leading biotech luminaries.