Locations San Francisco Fractional CMO

San Francisco Fractional CMO Services

Is your San Francisco business growing faster than expected? Are you a startup ready to scale up? Or maybe you are a business owner who is frustrated by disjointed, unorganized marketing but unready for a full-time Chief Marketing Officer.

Fractional CMO’s are a great way to get full-time CMO benefits at a fraction of the cost. CMOs lead, organize, and align marketing around your businesses’ vision, mission, and goals. Fractional CMOs are key strategic resources in helping businesses grow.

Call or Text: (888) 846-5382

Our clients love us, and they tell the world about it

DAP
Certifications & Awards

2022 UpCity Top Digital Agency

Clutch Top Digital Marketing Agency

Drive Growth With San Francisco’s
Leading Digital Agency’s Fractional CMOs

The average CMO salary in San Fransisco is upwards of $400k/year. QuickBooks reports "employees cost much more than their salary," recruitment, benefits, bonuses, vacations, and general and administrative costs multiply that number by 1.4x.

Although most businesses benefit from senior marketing professionals, many businesses don’t need or can’t afford a full-time CMO. Another worry is that you might find yourself trying to recruit a full-time employee at the very moment you need to give immediate responses to market changes and new demands.

Even if you plan to hire someone full-time, our San Francisco CMO consultants can immediately respond to triage demanding marketing situations with hairsplitting urgency. In addition to their breadth and depth marketing strategy experience, you also benefit from their network and agency resources coupled with impartial executive functioning.

We Help Your Team
Set Up and Track Marketing Metrics

Marketing leadership

Digital Strategy

Content Planning

Team Development

Brand Strategy

MarTech

Market Research and SWOT Analysis

Research and analysis are critical first steps in driving marketing growth. Market research helps you better understand and serve customers. SWOT analysis evaluates internal and external strengths, weaknesses, opportunities and threats affecting your business and marketing.

Team Leadership

CMO consultants provide marketing team motivation and leadership through organization and alignment of processes, tools and technology. Team leadership also provides purpose and direction in defining roles, responsibilities, and accountability ensuring everyone is aligned to the mission and working effectively towards shared goals.

Strategy

They can also help with more specific elements of your marketing such as channel selection, digital strategy (ex. SEO,SEM, Marketing Automation, Email, Social Media).

Sales Alignment

Sales and marketing alignment present some of the biggest challenges and opportunities for revenue growth for B2B businesses. Sales and marketing alignment removes information silos, and unifies sales and marketing around shared goals, customer pathways, and joint KPIs.

SEO

Effective search engine optimization is highly strategic. Our consultants have a suite of SEO, keyword, and competitive analysis tools to discover your most profitable opportunities and exactly reveal the time and effort required to overtake your competitors. After a content audit and thorough analysis we present you with an SEO roadmap, point you to resources, and assist your team in executing the strategies.

Paid Media (SEM)

Paid media (PPC, paid social, display, native ads, and remarketing) can make revenue soar incredibly fast. It can also turn into a money pit without proper strategy, guidance, management, and optimization. Our consultants build strategies around the best paid opportunities or the 10%-20% of marketing efforts leading to 80%-90% of results.

Conversion Optimization

Companies often get lost in the weeds while performing conversion optimization, focusing efforts so granularly on-page that funnel optimization becomes disjointed. Our San Francisco fractional CMOs develop high level through-funnel strategies in optimizing for the user experience or buyer journey. Funnel optimization at each stage is the evergreen path to cutting costs while maximizing returns.

Email Marketing

According to HubSpot, email marketing returns $36 for every $1 spent. Although this varies widely by industry and business, our experience working with clients across many sectors attests to the unmatched returns of effective email marketing. Our consultants assist with email strategy, marketing automation, promotional strategies, content, messaging, and segmentation.

Content Audit

Content audits tell our consultants where you currently stand and provide direction to reach your goals. Audits reveal what content is working and what isn’t. They also provide insights into easily updatable or editable content for driving enhanced results with minimal effort. Finally, content audits help identify information gaps in your buyer journey, hindering conversion.

Content Gap Analysis

Content gap analysis looks at the content and SEO efforts of your top competitors to identify opportunities and weaknesses in their content strategy we can capitalize on. When you work with our San Francisco fractional CMOs, you get the benefit of proven gap analysis processes and matrices refined over time to achieve maximum usefulness.

User Personas

Strategy starts with users. You can’t build effective product, price, place, and promotional strategies without the who, what, where, when, and why of prospects’ needs. Our consultants harness proven methodologies for researching, identifying and understanding these elements. They also create user personas that define content, messaging, and strategies with the highest likelihood of response.

Funnel Development

Your funnel is your buyer’s journey. It anticipates and addresses prospects needs through all stages in the decision-making process — awareness, consideration and comparison, and decision/action. Funnel strategy identifies trigger events and actions along the buyer’s journey, ultimately resulting in a sale or lead. Understanding the buyer’s journey informs overall strategic planning.

Needs Assessment

Analyze your current team structure and processes against your goals. Examine your resources, consider future needs, and team structure of the most successful organizations inside and outside your industry. Your needs will determine how we work together developing organizational and staffing opportunities that make the most sense.

Talent Acquisition

Our San Francisco Fractional CMOs have experience with the challenges of rapid talent acquisition for fast moving companies. One benefit of working with consultants is that access to their networks and agency resources can fill interim and long-term talent gaps.

Team Organization

Combining experience with analysis, our consultants help you uncover the organizational strategies and structure that make the most sense. We bring organization through processes and technology, removing information silos and delivering unification, efficiency, and alignment.

KPIs and Motivation

We help you identify and implement individual and team performance metrics against objectives and key results. Competent San Francisco fractional CMOs provide the leadership, best practices, and strategies for motivating teams. Our consultants use proven Agile methodology to maximize team effectiveness and efficiency for rapid, continual growth.

Brand Analysis

We perform a brand audit identifying your customers, competitors, positioning, messaging, value proposition and how well your brand supports sales and marketing efforts. Brand audits may include any or all of the following: data analytics, surveys, focus groups, internal and external interviews.

Brand Positioning

Where do you fit? Our consultants look at your customers, competitors, and offerings to determine your niche in the marketplace. We evaluate your comparative advantages and disadvantages, differentiation, and segmentation in determining the best messaging and right audiences.

Brand Messaging

We help you identify what’s special about your brand and tell your brand story. Your brand story connects with the people you serve. Powerful brand messaging is transformative. It can not only skyrocket profits and growth, but can literally save dying businesses (think Old Spice, Apple, Target).

Brand Identity

Like you as an individual, brand identity is the “who” of your brand — your brand personality. We help you identify and crystalize brand value, mission, vision, and the cultures you associate with. Our consultants help you become instantly recognizable to “your people.”

Marketing Automation

Market automation drives revenue by keeping you connected with prospects and existing customers so you can sell more, more frequently, and for higher value. On average, according to HubSpot, email returns $36 for every dollar spent. Our consultants advise you on strategies and technology to scale marketing automation and deliver results.

Customer Relationship Management Systems

We’re a HubSpot Certified Partner Agency. Our consultants are brand agnostic and have experience with and can advise you on a range of CRM systems. Coming from our full-service digital agency, our consultants have access to our agency development teams and engineers who can clarify any questions involving migrations and integrations.

Content Management Systems

A website built on a content management system has several advantages: flexibility, extensibility, integrations, easy updating and management by content managers and non-technical personnel. Our consultants are technology agnostic. Our agency advocates the world’s most popular content management system powering nearly half of all websites worldwide — WordPress.

Analytics

Analytics prove the value of our San Francisco fractional CMOs. They also enable tracking of every dollar spent on marketing and campaign success. Data is a buzzword. Many companies talk analytics and have various tools for analyzing data. In our experience, many of these same companies fail to fully capitalize on the insights data provides. Our consultants help you turn data into dollars.

Driving Growth for
B2B and B2C Businesses Since 2016

Healthcare

We work with private practices, practice groups, hospitals and healthcare organizations large and small. We’re trusted by healthcare leaders Blue Cross Blue Shield, Athena Health, and Omron. Our consultants understand the intricacies of digital healthcare marketing and have a strong record of driving exceptional results.

Use cases for healthcare organizations enlisting the help of a fractional CMO include:

Smaller practices or healthcare organizations where administrative staff may have been responsible for implementing and managing marketing initiatives directed by providers. They may find they’re ‌growing beyond capacity, or struggling to bring organization to disparate marketing resources (agencies/contractors).
Digital transformation — The pandemic ushered in the era of digital transformation.Waves of healthcare consumers increasingly turned to telehealth and shifted online to research providers or to seek answers to healthcare questions.
. In 2022, for the first time ever, digital healthcare advertising eclipsed traditional advertising. Healthcare digital transformation changed the landscape, presenting new opportunities and challenges.
Fractional CMO consultants help healthcare organizations capitalize on new opportunities for growth through digital transformation. Our San Francisco fractional CMOs deliver objective marketing leadership. Fractional CMOs are on your side. Agencies may or may not have your best interests in mind. Agencies make money by selling you additional services or upping management fees as a percentage of advertising budget. And, while they may give you good marketing advice, they are not a neutral third party.

FinTech and Financial Services

Financial technology and financial services marketing is complex and highly regulated. The Bay Area and Silicon valley are filled with fintech startups. Many will fail without effective marketing strategy and leadership. Our San Francisco fractional CMOs help fintech firms navigate and succeed in SaaS marketing. Experience matters, our consultants have been down the path you’re treading now.
What are some of the fintech marketing challenges and opportunities our consultants help with?

Product, price, place, and promotion
Market research
Differentiation, competitive advantage, identifying your unique selling point/s
Funding pitches, mergers, acquisitions, IPOs
Business development and partnership opportunity identification
Digital marketing strategy
Channel selection
Content planning
Go-to-market strategy
Growing market share
Expanding market reach
New market development
Vertical expansion
B2B strategy
Brand strategy
Product strategy
Acquisition and post-merger integration strategies

Many points to consider. Where should you direct your resources? What 10%-20% of activities produce 80%-90% of results?

Our consultants have made these complex decisions for SaaS and financial services businesses. They can point you in the right direction based on solid experience gained both with their own businesses and from guiding others through available choices.

MarTech alone has more than 8000 solutions. But which solutions matter and how will your organization make the most of marketing technology? Our consultants help you figure all this out.

We know, from working with clients across a broad spectrum of situations, what works and what doesn’t. We will help you make the best choices for your business.

Education

Education is highly competitive. Thousands of educational institutions vie for educational customers’ attention. Many well-known institutions devote considerable resources developing funnels, optimizing landing pages, and promoting programs through SEO, paid advertising, and social media. Our San Francisco fractional CMOs help your programs stand out.

The Bay Area has 50 colleges and universities, 110 independent K-8 schools, dozens of trade, technical, and vocational schools, and hundreds of specialized learning programs. That’s in the Bay Area alone. Often, educational organizations compete for national, even international, clientele.

With so many channels, opportunities, and markets, making the right marketing decisions is difficult. Our fractional CMOs have experience navigating the tangled web of opportunity and successfully growing enrollments and revenue.

Our San Francisco fractional CMO consultants help with:

Product, price, place, promotion
Market research
Competitor research
Product/offer development
Marketing strategy
Digital strategy
Content planning
Conversion optimization
Funnel optimization
Differentiation, segmentation, competitive advantage, and unique selling points
Business development and partnerships
Channel selection
Marketing technology
Market expansion
New market development

Educational marketing has become increasingly regulated in recent years. Our consultants help you develop ethical, compliant marketing strategies tailored to the needs of your market.

Government

We don’t usually think of marketing in the context of government

but governments work with marketing consultants for many different reasons.

. Effective strategic marketing is the key to successful communications initiatives.

Marketing can help your city attract residents, businesses and direct community growth. It can support and promote social change, conservation, development, health and wellness and other public service information and community events.

Highly effective Government and public sector marketing starts with your vision, mission, and BRAND. What is the first thing that comes to mind when people mention your city? Mountain View, Palo Alto, and Milpitas are all Silicon Valley cities yet Milpitas paints a very different image compared to the other two.

Our San Francisco fractional CMO consultants help transform your city’s brand and grow the right way.

We assist with:

Strategic communications planning
Targeting and segmentation
Brand strategy
Messaging strategy
Digital strategy
Public relations
Crisis communication planning
Reputation management
Constituent outreach and engagement
Tracking and Analytics
Internal communications strategy
Marketing and communications technology

We help you tell the stories that inspire community action and communicate your mission, vision, and values consistently throughout your communications.

We advocate a strategic, data-driven, digital-first approach that encourages community dialogue and engagement.

Ecommerce

Our San Francisco fractional CMOs help ecommerce businesses increase average order value, expand customer lifetime value, sell more, and more frequently.

With so many ecommerce opportunities available, choosing the right mix of channels is challenging. And, even though agencies are great at managing SEO, paid search, paid social, display, native, and remarketing, they don’t always have your best interest in mind. They will advise you, but you have to understand agencies profit from selling you additional services or gaining higher management fees from increasing advertising spend.

Fractional CMOs have agency resources and contact networks to draw on, but are objective, impartial, and experienced. They’ve been down the ecommerce marketing route many times and understand how to research, what data matters, how to plan and strategize campaigns, and the best promotional channels.

What can our fractional CMOs help you with?

Product, price, place, promotion
Digital strategy
Market and competitor research
Brand strategy
Martech
Marketing automation
Advertising
Partnerships
Acquisition & retention
Channel selection
Funnel optimization
Conversion rate optimization
Team development
Process improvement

Whether you’re a startup, or ecommerce business experiencing the challenges of rapid growth, our fractional CMOs can take you to the next level. They have likely experienced and overcome situations you now face.

Fractional CMOs are the future of marketing leadership. Get executive level marketing talent on-demand and experience the value first-hand.

Manufacturing

Some challenges of manufacturing marketing include heavy sales reliance, disconnect between sales and marketing, product focused not customer focused, and executives and owners with product and engineering backgrounds. Our San Francisco fractional CMOs help you solve problems and drive ROI and growth.

You have a great product, it has great features, and you have much you want to communicate about your product. But the people your product serves best aren’t interested in your product, only the problems it solves. Product focus is a common stumbling block in manufacturing marketing.

Product developers and engineers understand products and features. Fractional CMOs understand people, psychology, wants and needs, and how to frame messaging around the features and benefits that support and enable people to do something.

Fractional CMOs help you expand market reach, identify new markets, new verticals, and position yourself competitively.

Our fractional CMOs have combined knowledge and experience with data-driven technology to research your markets and competitors and identify your strengths, weaknesses, opportunities, and threats. They then help you devise strategies for overcoming weaknesses and capitalizing on your strengths.

Fractional CMO consultants can advise you on removing barriers and information silos to bring sales and marketing alignment. Doing so unifies teams around common goals with shared information. Contact us to learn more.

Legal

If you’re just starting a legal practice you know, clients don’t magically find you. If you’ve been marketing and advertising your law firm, you know it’s expensive. Besides being highly regulated, legal marketing can be costly and unproductive.

Agencies may or may not give you good advice, but they’re happy to use and increase your marketing budget and sell you additional services. When you hire one of our San Francisco fractional CMOs, you get an experienced, impartial third party who will steer you towards a higher ROI.

Our consultants give you objective, data-based advice and help you develop a marketing roadmap. We help you identify the 10%-20% of marketing efforts producing the 80%-90% of results. Then we scale.

Fractional CMO consultants help with:

Marketing strategy
Digital strategy
Brand strategy
Martech and marketing automation
SEO
Paid advertising (PPC, SEO, paid social, native ads, remarketing, television, radio)
Content planning
Market research
New market development
Market expansion
Marketing analytics

Firms committed to aggressively marketing their legal services see the most benefit from our fractional CMOs. It’s no mystery, law firms that market aggressively win the most clients.

Professional Services

Creative marketing can transform professional services businesses and skyrocket growth. Even in highly competitive markets, the right through-funnel acquisition and retention strategies can have you scrambling to keep up with demand.

Our fractional CMOs provide the guidance and leadership you need to take your professional services business to the next level.

What do our fractional CMOs help with?

Product, price, place, promotion
Digital strategy
Market and competitor research
Brand strategy
Martech
Marketing automation
Advertising
Partnerships
Acquisition & retention
Channel selection
Funnel optimization
Conversion rate optimization
Team development
Process improvement

Our CMOs give you impartial third party advice. They offer fresh perspectives based on knowledge and experience gained from successfully marketing many types of service-based businesses. Contact us today.

You’ll be in
great company.

Schedule your
free consultation

Have questions about whether you need our Fractional CMO Services? Let’s talk about your next Fractional CMO Services project. Schedule a consultation with a DAP fractional CMO today to discover what we can do to meet your San Francisco Fractional CMO Services needs.

Michael Reddy

San Francisco

Why San Francisco Businesses Choose Our Fractional CMO Consultants

Deep experience with digital marketing.

The future of marketing is digital. Our consultants have proven track-records helping businesses harness the power of digital transformation.

Proven performance.

Proof is in the pudding. Contact us to learn more about results our fractional CMOs have produced for clients.

We’re On-Time and On-Budget.

Full-time CMOs are costly. Fractional CMOs give you CMO benefits for a fraction of the cost. You need help now, not three months from now. Our fractional CMOs hit the ground running and transform your business through the power of marketing.

We’re Award-Winning.

We don’t do it for the awards, but we’re proud when they happen. Your soon-to-be CMO has earned recognition from San Fransisco marketing specialists for their mastery of their trade.

Our San Francisco Fractional CMO Work

Financial services

Technology

Cove Markets

14x increase in site traffic within 6 months
40+ keywords ranking in top-3 position within 6 months
#1 ranking for primary keyword “cryptocurrency day trading” within 6 months
10x increase in Domain Rating

View case study

Technology

Dickson

10% increase in total leads YoY
18% reduction in bounce rate
71% increase in email click-through rate
3x increase in form conversion rate

View case study

Financial services

Kyros Insights

#1 ranking for ‘loyalty program liability’ and page one SEO results for multiple keywords.
13.54% click-through rate on email (vs. ~2.5% industry average)
41% increase in email subscribers
4 minutes average time on site (~ double industry average)

View case study

Want to meet with our team?

Book a meeting directly here

Why You Should Choose
Our Fractional CMOs

Impartiality

You may have worked with or currently work with one or more agencies for your marketing needs. Agencies can certainly provide you with valuable advice and services for growing your business. And, while it makes sense that agencies are incentivized to do the best they can for you, this isn’t always the case. Agencies have a greater incentive to keep the doors open. They do that by selling you additional services or gaining additional revenue from upping your ad spend.

Fractional CMOs give you impartiality and objectivity. Additionally, they have a more complete picture of your business and marketing efforts and can advise you better. Fractional CMOs don’t benefit personally from selling you additional services because they’re paid hourly.

Experience

Whether you’re a startup, rapidly growing, or plateauing business, working with someone who’s worked through challenges in each of these phases is beneficial.

Example, a fractional CMO who has worked through issues of rapid growth understands how to navigate marketing related staffing, technology, and resource challenges and how to manage them. Consultants who have turned around a stagnating brand know the steps to take. And, consultants who’ve taken businesses from startup to profitability have experienced the challenges you now face. Contact us today.

Time to results

Markets move fast. When you need help you don’t always have months find and recruit talent. Our fractional CMOs give you on-demand executive level marketing help. They understand you need help — right now!

We step in and quickly triage your marketing. Fractional CMOs will immediately begin researching your market, competitors, and business identifying strengths, weaknesses, opportunities, and threats. They’ll audit and analyze your current efforts and formulate detailed strategic plans to overcome challenges, capitalize on opportunities, meet and exceed your goals.

Higher ROI

Fractional CMOs enter the field because they have something to offer. They’re proven resources vetted on the front-lines of marketing ROI generation. Our fractional CMOs have increased profitability for multiple businesses across a range of industries over many years.

Though businesses have divergent goals. Generally, the ultimate goal is bottom-line results. Consultants provide you the strategy needed to produce those results. Even the least experienced CMO consultant will add value over cost. Our CMOs are all highly experienced. If you want higher ROI in the shortest time possible. Don’t delay, contact us today.

San Francisco Fractional CMO Services

Our clients love us, and they tell the world about it

DAP
Certifications & Awards

Drive Growth With San Francisco’s
Leading Digital Agency’s Fractional CMOs

The average CMO salary in San Fransisco is upwards of $400k/year. QuickBooks reports "employees cost much more than their salary," recruitment, benefits, bonuses, vacations, and general and administrative costs multiply that number by 1.4x.

We Help Your Team
Set Up and Track Marketing Metrics

Fractional Marketing Services