San Francisco Fractional CMO Services

We work with private practices, practice groups, hospitals and healthcare organizations large and small. We’re trusted by healthcare leaders Blue Cross Blue Shield, Athena Health, and Omron. Our consultants understand the intricacies of digital healthcare marketing and have a strong record of driving exceptional results.

Use cases for healthcare organizations enlisting the help of a fractional CMO include:

• Smaller practices or healthcare organizations where administrative staff may have been responsible for implementing and managing marketing initiatives directed by providers. They may find they’re ‌growing beyond capacity, or struggling to bring organization to disparate marketing resources (agencies/contractors).
• Digital transformation — The pandemic ushered in the era of digital transformation.Waves of healthcare consumers increasingly turned to telehealth and shifted online to research providers or to seek answers to healthcare questions.
  . In 2022, for the first time ever, digital healthcare advertising eclipsed traditional advertising. Healthcare digital transformation changed the landscape, presenting new opportunities and challenges.
• Fractional CMO consultants help healthcare organizations capitalize on new opportunities for growth through digital transformation. Our San Francisco fractional CMOs deliver objective marketing leadership. Fractional CMOs are on your side. Agencies may or may not have your best interests in mind. Agencies make money by selling you additional services or upping management fees as a percentage of advertising budget. And, while they may give you good marketing advice, they are not a neutral third party.

Financial technology and financial services marketing is complex and highly regulated. The Bay Area and Silicon valley are filled with fintech startups. Many will fail without effective marketing strategy and leadership. Our San Francisco fractional CMOs help fintech firms navigate and succeed in SaaS marketing. Experience matters, our consultants have been down the path you’re treading now.
What are some of the fintech marketing challenges and opportunities our consultants help with?

• Product, price, place, and promotion
• Market research
• Differentiation, competitive advantage, identifying your unique selling point/s
• Funding pitches, mergers, acquisitions, IPOs
• Business development and partnership opportunity identification
• Digital marketing strategy
• Channel selection
• Content planning
• Go-to-market strategy
• Growing market share
• Expanding market reach
• New market development
• Vertical expansion
• B2B strategy
• Brand strategy
• Product strategy
• Acquisition and post-merger integration strategies

Many points to consider. Where should you direct your resources? What 10%-20% of activities produce 80%-90% of results?

Our consultants have made these complex decisions for SaaS and financial services businesses. They can point you in the right direction based on solid experience gained both with their own businesses and from guiding others through available choices.

MarTech alone has more than 8000 solutions. But which solutions matter and how will your organization make the most of marketing technology? Our consultants help you figure all this out.

We know, from working with clients across a broad spectrum of situations, what works and what doesn’t. We will help you make the best choices for your business.

Education is highly competitive. Thousands of educational institutions vie for educational customers’ attention. Many well-known institutions devote considerable resources developing funnels, optimizing landing pages, and promoting programs through SEO, paid advertising, and social media. Our San Francisco fractional CMOs help your programs stand out.

The Bay Area has 50 colleges and universities, 110 independent K-8 schools, dozens of trade, technical, and vocational schools, and hundreds of specialized learning programs. That’s in the Bay Area alone. Often, educational organizations compete for national, even international, clientele.

With so many channels, opportunities, and markets, making the right marketing decisions is difficult. Our fractional CMOs have experience navigating the tangled web of opportunity and successfully growing enrollments and revenue.

Our San Francisco fractional CMO consultants help with:

• Product, price, place, promotion
• Market research
• Competitor research
• Product/offer development
• Marketing strategy
• Digital strategy
• Content planning
• Conversion optimization
• Funnel optimization
• Differentiation, segmentation, competitive advantage, and unique selling points
• Business development and partnerships
• Channel selection
• Marketing technology
• Market expansion
• New market development

Educational marketing has become increasingly regulated in recent years. Our consultants help you develop ethical, compliant marketing strategies tailored to the needs of your market.

We don’t usually think of marketing in the context of government

but governments work with marketing consultants for many different reasons.

. Effective strategic marketing is the key to successful communications initiatives.

Marketing can help your city attract residents, businesses and direct community growth. It can support and promote social change, conservation, development, health and wellness and other public service information and community events.

Highly effective Government and public sector marketing starts with your vision, mission, and BRAND. What is the first thing that comes to mind when people mention your city? Mountain View, Palo Alto, and Milpitas are all Silicon Valley cities yet Milpitas paints a very different image compared to the other two.

Our San Francisco fractional CMO consultants help transform your city’s brand and grow the right way.

We assist with:

• Strategic communications planning
• Targeting and segmentation
• Brand strategy
• Messaging strategy
• Digital strategy
• Public relations
• Crisis communication planning
• Reputation management
• Constituent outreach and engagement
• Tracking and Analytics
• Internal communications strategy
• Marketing and communications technology

We help you tell the stories that inspire community action and communicate your mission, vision, and values consistently throughout your communications.

We advocate a strategic, data-driven, digital-first approach that encourages community dialogue and engagement.

Our San Francisco fractional CMOs help ecommerce businesses increase average order value, expand customer lifetime value, sell more, and more frequently.

With so many ecommerce opportunities available, choosing the right mix of channels is challenging. And, even though agencies are great at managing SEO, paid search, paid social, display, native, and remarketing, they don’t always have your best interest in mind. They will advise you, but you have to understand agencies profit from selling you additional services or gaining higher management fees from increasing advertising spend.

Fractional CMOs have agency resources and contact networks to draw on, but are objective, impartial, and experienced. They’ve been down the ecommerce marketing route many times and understand how to research, what data matters, how to plan and strategize campaigns, and the best promotional channels.

What can our fractional CMOs help you with?

• Product, price, place, promotion
• Digital strategy
• Market and competitor research
• Brand strategy
• Martech
• Marketing automation
• Advertising
• Partnerships
• Acquisition & retention
• Channel selection
• Funnel optimization
• Conversion rate optimization
• Team development
• Process improvement

Whether you’re a startup, or ecommerce business experiencing the challenges of rapid growth, our fractional CMOs can take you to the next level. They have likely experienced and overcome situations you now face.

Fractional CMOs are the future of marketing leadership. Get executive level marketing talent on-demand and experience the value first-hand.

Some challenges of manufacturing marketing include heavy sales reliance, disconnect between sales and marketing, product focused not customer focused, and executives and owners with product and engineering backgrounds. Our San Francisco fractional CMOs help you solve problems and drive ROI and growth.

You have a great product, it has great features, and you have much you want to communicate about your product. But the people your product serves best aren’t interested in your product, only the problems it solves. Product focus is a common stumbling block in manufacturing marketing.

Product developers and engineers understand products and features. Fractional CMOs understand people, psychology, wants and needs, and how to frame messaging around the features and benefits that support and enable people to do something.

Fractional CMOs help you expand market reach, identify new markets, new verticals, and position yourself competitively.

Our fractional CMOs have combined knowledge and experience with data-driven technology to research your markets and competitors and identify your strengths, weaknesses, opportunities, and threats. They then help you devise strategies for overcoming weaknesses and capitalizing on your strengths.

Fractional CMO consultants can advise you on removing barriers and information silos to bring sales and marketing alignment. Doing so unifies teams around common goals with shared information. Contact us to learn more.

If you’re just starting a legal practice you know, clients don’t magically find you. If you’ve been marketing and advertising your law firm, you know it’s expensive. Besides being highly regulated, legal marketing can be costly and unproductive.

Agencies may or may not give you good advice, but they’re happy to use and increase your marketing budget and sell you additional services. When you hire one of our San Francisco fractional CMOs, you get an experienced, impartial third party who will steer you towards a higher ROI.

Our consultants give you objective, data-based advice and help you develop a marketing roadmap. We help you identify the 10%-20% of marketing efforts producing the 80%-90% of results. Then we scale.

Fractional CMO consultants help with:

• Marketing strategy
• Digital strategy
• Brand strategy
• Martech and marketing automation
• SEO
• Paid advertising (PPC, SEO, paid social, native ads, remarketing, television, radio)
• Content planning
• Market research
• New market development
• Market expansion
• Marketing analytics

Firms committed to aggressively marketing their legal services see the most benefit from our fractional CMOs. It’s no mystery, law firms that market aggressively win the most clients.

Creative marketing can transform professional services businesses and skyrocket growth. Even in highly competitive markets, the right through-funnel acquisition and retention strategies can have you scrambling to keep up with demand.

Our fractional CMOs provide the guidance and leadership you need to take your professional services business to the next level.

What do our fractional CMOs help with?

• Product, price, place, promotion
• Digital strategy
• Market and competitor research
• Brand strategy
• Martech
• Marketing automation
• Advertising
• Partnerships
• Acquisition & retention
• Channel selection
• Funnel optimization
• Conversion rate optimization
• Team development
• Process improvement

Our CMOs give you impartial third party advice. They offer fresh perspectives based on knowledge and experience gained from successfully marketing many types of service-based businesses. Contact us today.