Marketing Article: Sales vs. Marketing
Sales and marketing are often used interchangeably, but in fact, there are significant operational differences between the two. Sales is the proces...
Michael Reddy
Michael is the President of Digital Authority Partners. He has brought his expertise in product management, product development and analytics to multiple Fortune 100 companies.
Expertise: Product Management, Artificial Intelligence, Healthcare Digital Transformation, Analytics, Marketing
Articles by Michael Reddy
Top Healthcare Marketing Tips for 2022
Healthcare marketing is tricky. But if it was easy, then everybody would be doing it. Whatever your product or service might be — if you’re in the ...
Your Guide to Healthcare Public Relations Strategies
A successful PR healthcare plan mixes traditional marketing methods with modern digital campaign strategies. PR has evolved from the days of just a...
5 Tips for Healthcare Website Design Initiatives in 2022
Even though it should be easy, website design for healthcare companies is difficult. There is a complete disconnect between what healthcare organiz...
IT Marketing on Linkedin to Deliver a Positive ROI in 2022
LinkedIn is an indispensable tool in business to business marketing today, with a large tech crowd and significant B2B marketing opportunities. Not...
Digital Transformation in Healthcare in 2022: 7 Key Trends
As a healthcare business, you probably know that keeping up with digital transformation in healthcare can feel overwhelming. Deciding which emergin...