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Michael Reddy

Michael Reddy

Michael is the President of Digital Authority Partners. He has brought his expertise in product management, product development and analytics to multiple Fortune 100 companies.

Expertise: Product Management, Artificial Intelligence, Healthcare Digital Transformation, Analytics, Marketing

Articles by Michael Reddy

Sales vs marketing
Marketing & SEO
Mar 17, 2022
17 min read
Marketing Article: Sales vs. Marketing

Sales and marketing are often used interchangeably, but in fact, there are significant operational differences between the two. Sales is the proces...

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Author: Michael Reddy
Healthcare decorative sign
Healthcare
Feb 1, 2022
28 min read
Top Healthcare Marketing Tips for 2022

Healthcare marketing is tricky. But if it was easy, then everybody would be doing it. Whatever your product or service might be — if you’re in the ...

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Author: Michael Reddy
A handful of microphones set up for a press conference
Healthcare
Jan 30, 2022
17 min read
Your Guide to Healthcare Public Relations Strategies

A successful PR healthcare plan mixes traditional marketing methods with modern digital campaign strategies. PR has evolved from the days of just a...

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Author: Michael Reddy
Healthcare website shown on a laptop
Business Strategy
Jan 5, 2022
14 min read
5 Tips for Healthcare Website Design Initiatives in 2022

Even though it should be easy, website design for healthcare companies is difficult. There is a complete disconnect between what healthcare organiz...

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Author: Michael Reddy
Intertwined rows of Linkedin Marketing data
Marketing & SEO
Jan 5, 2022
6 min read
IT Marketing on Linkedin to Deliver a Positive ROI in 2022

LinkedIn is an indispensable tool in business to business marketing today, with a large tech crowd and significant B2B marketing opportunities. Not...

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Author: Michael Reddy
Tablet showing patient information
Business Strategy
Jan 4, 2022
18 min read
Digital Transformation in Healthcare in 2022: 7 Key Trends

As a healthcare business, you probably know that keeping up with digital transformation in healthcare can feel overwhelming. Deciding which emergin...

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Author: Michael Reddy
Digital Authority Partners
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Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
312-820-9893
[email protected]

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