Easy SEO for Chiropractors: How To Increase Your Practice
Although chiropractors know how to adjust their patients to achieve better health, they probably are not as familiar with how to do the same on their website. A search engine optimization (SEO) strategy works by adjusting some elements or aspects of your content or website.
These seven tricks from a chiropractor SEO marketing agency boost optimization:
- Register your Google My Business (GMB) profile.
- Post more on social media.
- Run a paid ads campaign.
- Plan for generating leads.
- Use great website design.
- Make high-quality content.
- Add webinars to your plan.
There is a lot to discuss, so get ready to take notes.
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7 Easy SEO Tricks to Get More Chiropractic Patients
To use SEO to find more clients for your clinic, be willing to make the necessary changes for better online visibility. For example, start a blog to expand your website and add more pages. That gives you more ranking points and additional chances to reach your target market.
In recent years, user online search behavior has greatly diversified to include images, social media posts, and videos, all of which still leads back to your main online hub. Hence, high-quality content is the top website traffic driver in every SEO strategy.
Blogs, in particular, are at the top of chiropractor SEO marketing agency picks for an easy SEO win because they are faster and easier to produce than visual content, such as videos. Below is a short list of strategies and tactics to use to increase your chiropractic practice through SEO.
1. Register Your GMB Profile
Growing your online and in-person traffic is the first step to growing your practice. The conversions you get depend on the number of leads you attract, which depends on the traffic you draw. That is why off-page SEO strategies, specifically your GMB profile, come first.
Signing up for other local directories and listings also helps, but a GMB profile has many unique benefits. A GMB profile makes you more visible on Google, the leading search service provider. This includes Google Maps, where people search for nearby local businesses.
2. Post More on Social Media
Nearly all types of businesses, including chiropractic practices, can find a niche for their content on social media platforms. People’s interest in medicine (particularly alternative medicine) combined with the popularity of satisfying content make social media perfect for SEO.
Use social media apps as a tool to drive organic traffic to your website. Learning the algorithm takes time, but once you know how it works, you are able to lead viewers back to your website. Your posts, therefore, are essentially magnets.
3. Run a Paid Ads Campaign
Running paid ads is the definition of easy SEO because they produce instant results. Whereas you need months to rise in rank on search results with organic methods, with the right strategy, paid ads let you skip the line. Pay-per-click (PPC) ads give you the flexibility of making mistakes and then self-correcting.
You have complete control over your budget and how you spend it on ads. You can define your target audience and your ad's goals. PPC gives you unlimited chances to try until you get it right. You can also hire a chiropractor SEO marketing agency for the best results.
4. Plan for Generating Leads
You need to find more leads to get more clients, which requires a dedicated plan. Common ideas for lead generation include email marketing campaigns, running paid ads, and regularly publishing new content. All of these add points of contact with your target market.
Lead generation does not happen out of nowhere or on its own. It takes planning and effort. Your strategy has to have a subtle but clear intent to draw attention to or generate interest in your practice. For instance, the call to action (CTA) on your ads should direct your leads to some sort of conversion, such as booking an appointment.
5. Use Great Website Design
You might not expect it to, but elements of your website’s design greatly impact good SEO and the user experience (UX). For instance, Google prefers mobile-friendly or responsive websites because it prioritizes mobile pages when indexing content.
Besides Google’s guidelines, chiropractors are responsible for securing their websites and protecting patient information according to the Health Insurance Portability and Accountability Act of 1996 (HIPAA). In addition, business websites must comply with the accessibility guidelines of the Americans with Disabilities Act (ADA).
6. Make High-Quality Content
Content is a mainstay in any SEO strategy as it provides steady, long-term support that no other strategy offers. The content you create has a lasting effect on SEO, which builds up over time. This is evident in websites that long ago stopped updating yet maintain their authority on the subject or in the industry.
High-quality content that follows Google’s experience, expertise, authority, and trustworthiness (E-E-A-T) quality rating system matters most. Shallow content does not add to your SEO and may hurt it because Google does not favorably rank low-quality content.
7. Add Webinars to Your Plan
Social media is not the only avenue to use to capitalize on video content. A live webinar takes a different approach to growing your practice through interactive content. For instance, some people might have questions about your practice that are best answered verbally and live.
Webinars let you share your brand and create a genuine connection with your target market, all while providing a valuable service and sharing important information with them. Getting people to attend or show interest in your webinar is an entirely different strategy, but it works.
Seeing a chiropractor benefits people who suffer from back pain, but they might not always find these services on Google. An excellent SEO plan makes it easier to connect with patients needing relief. For instance, a solid content strategy provides an easy SEO win for your website.
Need help building an SEO strategy for your chiropractic practice? Contact Digital Authority Partners (DAP) today to learn how we can help.
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