Therapists’ Comprehensive SEO Guide (It’s Simple)
Patients who need professional help for issues such as stress, depression, and anxiety need a psychotherapist. Meanwhile, therapists who want to improve their reach and promote their practice needs therapist SEO. This article tells you more about therapist SEO. It covers the following topics:
- How SEO works for therapists
- The three kinds of SEO for therapists
- The qualities of an SEO-friendly website design
- The latest SEO strategies for therapist websites
A therapist's website enjoys higher traffic and better rankings with the right SEO strategies. Are you ready to learn more about SEO for therapists?
How SEO Works for Therapists
Search engine optimization (SEO) is a set of strategies that helps websites rank higher on search engine results pages (SERPs). SEO strategies improve a site's traffic, brand recognition, and revenue.
Therapists use websites to educate their clients about their specialization and related therapies. For example, a psychotherapist specializing in anxiety and depression may feature the latest treatments and modalities. These may include cognitive behavioral therapy, relaxation therapy, and the use of medications.
Psychotherapists use their websites to help patients learn about treatments for their conditions. As a result, patients can make informed decisions about which therapists to see. Websites also provide clinic or office information and help patients book an appointment.
Thus, you can use your optimized website to grow your practice and establish your online presence. With therapist SEO, you can boost your site’s healthcare industry authority and attract more clients.
3 Main Types of SEO
To optimize your website, focus on the three types of SEO: on-page SEO, off-page SEO, and technical SEO. Let’s dive into the details of each type.
1. On-page SEO
Your on-page SEO refers to tactics applied to the page elements of your healthcare website. A common on-page strategy is putting relevant keywords – like title tags and image alt-tags – in specific places. Creating user-friendly content and adding internal links are also on-page SEO strategies.
Optimized pages are easier for search engines to understand, index, and rank in search results. The higher your page ranks in the SERPs, the better chances you have to drive organic traffic to it. There’s also a greater likelihood of conversions – site visitors becoming paying clients – that can increase your revenue.
2. Off-page SEO
Optimization strategies performed away from your site are part of off-page SEO. These tactics will not change any element of your website. Rather, they aim to build backlinks to your pages.
Backlinks are hyperlinks coming into your pages from other websites. Backlinks are when a website uses your URL in its content to link to your site. Having many high-ranking backlinks to your pages helps raise your site’s authority.
A common off-page SEO strategy is guest posting. That is when you write content to publish on another website. In it, you put links to your website pages. Other off-page activities for therapist SEO that you can try are social networking, brand mention, and commenting.
3. Technical SEO
Technical SEO entails optimizing the technical aspects of your site. It usually aims to make your website faster and easier for search engines to crawl. It overlaps with on-page SEO because you also perform actions on website elements.
A common technical SEO strategy is using the Secure Sockets Layer or SSL to secure a site. You know a site uses SSL by looking at its URL. It should have ‘https://’ instead of ‘http://’ at the beginning. Google prefers secure sites, so it makes sense to use SSL.
Other technical SEO activities are making the website mobile-friendly, improving the site speed, creating an XML sitemap, and fixing duplicate content.
Creating SEO-friendly Website Design
Your website design affects the interaction of your audience and search engine with your site. Web design means creating and developing websites to make them search engine-friendly. The design should make it easy for search engines to crawl pages and interpret content.
Google says marketers must optimize their sites to serve their visitors’ needs. The search engine giant closely monitors user experience or UX signals. If people enjoy your content, Google will rank your site higher on SERPs.
So how do you create an SEO-friendly site design? Below are some strategies to consider.
1. Focus on User Intent
Study your users' goals when searching for a keyword relevant to your industry. Understand why they visit sites like yours. Of course, consider the overall user experience they will have on your site.
When you understand users’ intent, you can design your website to match. You can also create relevant content to engage them. Users who find what they need on your site will likely take further action. That means better lead generation and possibly better conversion for you.
You can use the Google Analytics Users Flow report to track user origin, traffic and behavior.
2. Use a Product-centric Strategy
A product-centric strategy focuses on definable services or products. You base your site navigation categories on these. By categorizing your services or products, you’re giving users an idea about your service classifications before they visit individual services in a category. That way, they understand what you are offering.
3. Organize Your Site Navigation
Your visitors will want to navigate your site smoothly. So address navigation issues such as complicated words, inconsistent navigation elements, irrelevant icons, and poor choice of font sizes, colors, and styles. All these elements contribute to the user experience.
4. Create Awesome Content
Create content that your users are looking for. Use keywords your visitors use to find your business or practice online. You've identified user search intent to create a search-engine-friendly site design. Next, you need to ensure you provide users with valuable content, so they keep coming back.
Top Therapist SEO Strategies
Now you know how SEO works for therapists and what the qualities of an SEO-friendly website design are. Let's focus on the most popular optimization strategies.
1. Find the Best Keywords
Perform thorough keyword research to find the best keywords associated with your practice. Consider your competitors' keywords to help you appear on similar SERPs and create more traffic.
Use tools like Google Keyword Planner to find relevant keywords and search phrases for your website.
2. Develop an Optimized Title Tag
Your website's title tag tells search engines what your website is about. It must not be longer than 70 characters, including spaces. Search engines tend to cut titles that exceed 70 characters. That means searchers will not see your complete title.
Make your title tag concise. And include your main keywords. Never reuse your title tags, to avoid flagging from Google.
3. Create the Best Content for Therapists SEO
Use your identified keywords to create engaging content. Consider the length of your posts. Informative content may be around 450 words but focus more on your first 200 words.
Use quality images, videos, infographics, graphs, and tables to break up text and engage your visitors better. Place internal links to improve site indexing and retrieval. Add external links from high-authority, relevant pages to promote your site's authority.
We have discussed how SEO works and how it’s applied to site design and different types of SEO strategies. A therapist needs an optimized website to grow their practice, promote their business, and expand their brand.
This therapist SEO guide is just the tip of the iceberg. Contact us today to learn more about how SEO can help your practice.