Fractional CMO for SaaS

Frequently Asked Questions

A SaaS fractional Chief Marketing Officer, also known as a CMO-for-hire, is an expert marketing consultant who specializes in the SaaS industry. Our experts work with mid-sized SaaS companies to provide invaluable strategic direction and spearhead marketing campaigns on a part-time basis.

A fractional CMO for SaaS businesses will conduct a thorough review of your current marketing efforts and develop a customized marketing plan for the next year. They can enhance your online presence, assess and enhance your marketing automation setup, devise and implement both organic and paid media strategies, overhaul your branding and content marketing strategies, help you hire the right marketing professionals, and monitor your marketing KPIs to maximize your marketing budget.

For SaaS companies, hiring a fractional CMO is essential to scale your marketing efforts. Their expertise in SaaS marketing strategies is crucial in navigating the unique challenges and opportunities in the SaaS market. By doing so, you’ll see a significant increase in growth and profitability for your business.

The fee for a fractional CMO in the SaaS industry can differ based on various factors such as the amount of work, industry, and the required expertise. Generally, the hourly rate ranges from $250 to $500, but this may vary depending on the complexity of your SaaS company and the fractional CMO’s experience level.

Fractional CMOs specialized in SaaS are used to remote work and can productively cooperate with your team through virtual communication tools. We offer our knowledge and skills to SaaS companies all over the world, regardless of their location.

Results achieved with a fractional CMO for SaaS depend on various factors, including the current state of your marketing strategies and your specific objectives. However, with their specialized knowledge and focused tactics, fractional CMOs can typically deliver significant progress within a few months of starting the collaboration.

Yes, fractional CMOs for SaaS focus on creating successful lead generation tactics and improving customer acquisition efforts. They can help with implementing lead generation campaigns, refining targeting and messaging, streamlining conversion funnels, and utilizing digital marketing channels to attract and convert potential customers for your SaaS product or service.

Choosing a fractional CMO can be a smart and cost-effective choice for mid-sized SaaS companies that don’t want to hire a full-time CMO. By hiring one of our fractional CMOs, you can benefit from our expertise and strategic guidance on a part-time basis, while avoiding the high overhead expenses that come with a full-time executive.

If you’re interested in hiring a fractional CMO for your SaaS business, you can get started by filling out our contact form or scheduling a consultation. We’ll discuss your unique marketing requirements, objectives, and timeframe, and connect you with a fractional CMO who specializes in the SaaS sector.

You’ll Be in Great Company

Our SaaS Fractional CMO Case Studies

Software as a Solution


  • 200% Increase in sales-qualified leads YoY
  • 178% Increase in Qualified Organic Traffic to the website in one year
  • 30.69% Increase in time on page across the website after the redesign
View case study
Software as a Solution
Financial services


  • $3M New business secured during the first year due to marketing efforts
  • #1 Loyalty program lifetime value software ranking on Google
  • 13.54% The click-through rate on email (vs. ~2.5% industry average)
  • 15% Reduction in cost to serve by leveraging business intelligence solution
View case study
Software as a Solution
Financial services

Cove Markets

  • 52% Increase in PQLs YoY
  • 2,321% Increase in Qualified Organic Traffic to the website in 18 months
  • 81.12% Increase in time on page across the website after the rebranding
View case study

Schedule your free consultation

Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

Why Companies Choose To Work With Our Fractional CMOs

  • We have an expert team of CMO specialists with an extensive track record of success.

  • Our CMOs-for-hire have worked with more than 100 companies over the last 5 years.

  • We provide forward-thinking fractional CMO experts who are well-versed in digital channels for the 21st century.

Learn More About Fractional CMO for SaaS

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Still not sure if a Fractional CMO is right for your SaaS business?

We understand that deciding to hire a Fractional CMO is an important decision, especially in the competitive SaaS industry. You might be questioning if your company is ready or if the benefits outweigh the costs.

We understand that deciding to hire a Fractional CMO is an important decision, especially in the competitive SaaS industry. You might be questioning if your company is ready or if the benefits outweigh the costs.

However, many SaaS companies have found that bringing on a Fractional CMO from DAP is one of the most effective steps they can take to drive growth and outperform their competitors. In the world of SaaS, successful marketing is crucial to attracting and retaining customers.

If your marketing efforts fall short, your incredible SaaS solution may go unnoticed in the crowded market. Marketing’s goal is to establish your brand as a top choice in the minds of your target audience. Having a solid marketing strategy is imperative to prevent losing potential clients to rivals with better visibility, even if their product or service is not as superior.

To succeed in the SaaS industry, relying on chance for marketing is not enough. A solid marketing foundation is crucial for obtaining a significant market share and providing top-tier solutions. Many SaaS companies have found that partnering with Digital Authority Partners to hire a Fractional CMO is a beneficial and cost-effective option.

Read more