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Locations Chicago PPC Agency

Chicago PPC Agency

Digital Authority Partners is a Chicago PPC Agency that revolutionizes how companies market themselves online through Pay-Per-Click Ads. We partner with clients who want their businesses to become household names here in Chicago. Will yours be next?

Why do our clients trust us with their marketing campaigns? Simple: we deliver tangible, measurable results. Our award-winning strategies help our clients regularly earn at least 4X what they spend on ads.

Get in touch today if you want to exceed your revenue target goals this year.

1.5 M+
Leads Driven to Our Customers Sites via PPC
4X to 10X
Return on client ad spend (ROAS) on average
65%
Of all high-intent searches result in an ad click
60%
of mobile users click on a PPC ad at least once per week
20+
Fortune 500 Clients worked with DAP on PPC management
Call or Text: (312) 820-9893

Our Clients Love Us, and They Tell the World About it

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Expertise

Best PPC Agency on Expertise

2022 Best Pay-Per-Click (PPC) Agency

Top B2B Companies Global

2022 SEM Leader on Clutch
Leo Burnett

Google Partner

Google Certificate Partner
Inc 5000 Fastest Growing Companies

Inc 5000

Fastest-Growing Private Companies in America in 2022
PPC Agency

What Our Chicago PPC Agency
Can Do for You

Targeted campaigns. Comprehensive tracking. Results. That’s what you get with successful PPC (Pay-Per-Click) advertising. Our Chicago PPC agency will partner alongside you to create a unique campaign best suited for your business.

How does it work? PPC can grab your customers’ attention with ads that display at the top, bottom and side of the SERPs (Search Engine Results Pages). It can also display your brand and message on millions of sites across the web, and to a specific groups of people. It’s like renting a billboard, except interested customers can click through and buy right away.

When potential customers click on an ad, they land on your website instantly. You pay each time an ad is clicked, which is why it’s called pay per click. When your PPC account is managed correctly, the cost-per-click is much, much smaller than the pile of cash and brand exposure you get from those clicks.

That’s where our Chicago PPC agency comes in. Our comprehensive strategies can help ensure every dollar is well spent.

Google Ads Walkthrough–Set up and Run Campaigns

Google Ads have the potential to deliver massive traffic fast. Getting them wrong can be costly. This short video walks you step-by-step how to set up and run campaigns. Provided you have all of the elements in place you can start driving traffic to your business in the next 30 minutes. Familiarizing yourself with Google Ads platform with hands-on experience also helps when choosing an agency to manage your PPC campaigns because you’ll know the right questions to ask. Click play now.

Our Chicago PPC Agency Will Create and Execute
Your Pay-Per-Click Strategy

Strategy
Keyword Analysis
view--mode-1
Ad Creation
Landing Pages
Analytics & Attribution
Launch, Track & Optimize
Learn more about our strategic approach and discover why DAP is the best agency in Chicago to manage your PPC spend.
Identifying Goals & KPIs

The first step to shaping your PPC strategy is pinpointing your goals and defining which KPIs (Key Performance Indicators) to track. Every ad campaign should have a specific purpose, such as getting more leads or selling more products.

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Defining Success

What makes your campaign successful? Is it brand exposure? ROI/ROAS (Return On Ad Spend)? Our Chicago PPC agency will work with you to answer that question based on your goals, such as meeting a certain conversion rate or hitting a target cost per lead.

Read more
Competitive Analysis

Not to get all Sun Tzu Art of War on you, but you can’t choose your weapon without knowing your opponent. In marketing, your “opponents” are other Chicago advertisers. We’ll emulate and perfect what’s already working for your competitors, while capitalizing on what they may not be doing as well.

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Determining Goal ROAS

ROAS (Return On Ad Spend) is a lot like ROI – it measures how much revenue you earn on every dollar you invest (and you’re going for the biggest number possible here, naturally). We’ll help you set an achievable goal to maximize your revenue while minimizing your expenses.

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Our experts know and understand the importance of thorough and deliberate keyword research. Without it, you can’t properly leverage the power of PPC ads. Here’s how we go about it:
Defining Target Keywords

You can’t get inside your customers’ heads per se, but you can grab a glimpse of the next best thing: what they Google. We’ll dig up the words and phrases your audience uses to find you and companies like yours. Strategic keyword bidding then drops your ad in their view.

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Identifying Keyword Opportunities

We find and leverage top quality keywords – keywords with the best chance of bringing you a high return and the most brand exposure. With these keywords, your ads can land where your potential customers are, with the exact offer they’re searching for.

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Establishing Bid & Budget Strategies

This includes setting the amount you’re willing to pay per click, the amount you want to spend each day, the amount you want to spend on each campaign within your account, and other strategies that make your campaign as effective as possible.

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Consistent Feedback & Adjustment

When you work with our Chicago PPC agency, it’s a two-way street. We listen, then take action. We’ll keep the conversation flowing, and make adjustments based on your specific goals.

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For ads to be effective, there needs to be a skillful and well executed plan. This includes catchy headlines, compelling copy, and much more. Learn about some of the specifics here:
Eye-catching Headlines

What marks the difference between click-worthy and ignorable? Eye-catching headlines that make your ads pop out from the rest. Our copywriters are top tier, well versed in the art of the written word.

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Compelling Ad Copy

Headlines may grab attention, but it’s up to copy to hold it. This is where you can show Chicago consumers precisely why they need your goods or services. But there’s no need to whip out your thesaurus. Leave that to our Chicago PPC agency writers.

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Calls to Action

Convert, convert, convert. Your CTA creates clicks and converts potential customers into actual customers, by encouraging them to take action. Get clicks and sell your products and services with irresistible calls to action.

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Ongoing Refinement & Allocation

To keep success coming, we’ll assess performance and tweak your ads regularly and as needed. Our Chicago PPC agency will keep your ads fresh, catching your clientele’s interest again and again.

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When a customer clicks your PPC ad and is directed to your site, they may need further convincing. A strategic landing page can help increase conversions. Learn more about our landing page process here:
Landing Page Development

Landing pages provide a place for potential customers to “land” when they click on your ads. These pages are also designed to convert traffic into revenue, while giving you a strong quality score and ad rank. (This helps you spend less on clicks and get more eyes on your ads.)

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Enhanced Conversion Funnel

Conversion funnels are called that because they “funnel” people to your website, from the top of the marketing funnel to the bottom. With ads, we capture their attention and get them interested. With landing pages, we create or direct desire, and with strong CTAs we inspire action.

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Tracking User Activity

One of the best parts of PPC marketing is the ability to track user activity. We can see the type of device used, the most profitable demographic, and which segment of the market has the highest ROAS. Monitoring this activity helps drive the most revenue possible, with the highest ROAS.

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Developing Enhancements

As information rolls in about how users are interacting with your ads and landing pages, our Chicago PPC agency will use this data to make adjustments and enhancements to your campaign.

Read more
To know where you stand and how well your ads are performing, you’ll need proper tracking. Here are a few of the monitoring systems we have in place:
UTM Parameters Tracking

These are text strings that let you track the URLs that your potential customers click on. We’ll use them to track your website’s performance and measure your campaign’s overall effectiveness.

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Conversion Tracking

Having no conversion tracking is like driving full speed down the highway in the dark. When you have conversion tracking set up properly, and visitors take a “conversion” action (like subscribing or buying) this shines a light on your performance so you can see how you’re doing.

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In or Post Session Sales Attribution

Sales attribution is important because it gives you control over how much credit each ad interaction gets for your conversions. Our Chicago PPC agency will pinpoint which media are helping you reach your goals, so you can utilize those channels to their greatest potential.

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Performance Based Budget Allocation

This Chicago PPC agency doesn’t stop at a good ROAS. We put your money where the most money can be made. We maximize your ROAS by cutting ad spend from the poorly performing groups and campaigns, and pouring those funds instead into the high performing campaigns.

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For PPC ads to be effective, there needs to be a comprehensive approach, from start to finish. After launching your ad campaign, we’ll continue to monitor and track interactions. Here’s what that process looks like:
Launch Campaigns in Target Markets

Once the plan is set and you’re ready for “lift off”, our Chicago PPC agency experts will craft ads tailored to your target market. Then it’s time to watch the traffic roll in.

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Track Interactions Across Demographics

At this stage, we’ll examine who is interacting with your ads, and make sure we’re only spending money on the right demographics. Better allocated ad spend contributes to less waste and more dollars in your pocket.

Read more
Identify the Most Profitable Opportunities

Tweaking your campaigns so that your ads are seen more often by people with the highest intent to buy is key to increasing leads and conversions. For that, you need a Chicago PPC agency that understands which channels best reach local Chicago consumers.

Read more
Optimize Strategy Based on Data

No guesswork here! We take a data-driven approach when steering your marketing vehicle. Over time, your account can transform into a well-oiled machine, bringing in leads and raking in profit.

Read more

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Growing Chicago Businesses with the
Right PPC Strategy Since 2015

Ecommerce

Does your ecommerce company have what it takes to contend with the competitive online marketplace? Here’s what you need to boost your visibility to the Chicago online audience: a carefully-crafted PPC strategy that targets Chicagoans who are looking for your services. 

Ecommerce is constantly transforming. So are the strategies used to build leads and get sales. Can your company keep up the pace? Our Chicago PPC agency understands the Chicago ecommerce market. Working with us can improve your B2B, B2G, or B2C company’s online reputation and drive profitable business relationships. 

Healthcare

How can Pay-Per-Click marketing help forward-thinking Chicago healthcare companies like yours? Simple: PPC marketing provides the opportunity for you to leverage digital advertising to reach patients who need your services and improve your bottom line. This isn’t an easy task, considering the highly-competitive Chicago healthcare environment. Working with a competent Chicago PPC agency can ensure that you don’t miss out on the best strategies to grow your reputation in the local community. 

Why should you trust Digital Authority Partners to manage your PPC campaigns? Our award-winning team of experts understands the Chicago market, and we’ve helped countless clinics, pharmacies, and healthcare companies stand out from the pack with innovative digital strategies. Our work in healthcare has been recognized by both Time magazine and CES. 

Professional Services

Right now, Chicago locals are looking for the exact services your business offers. But how will they find your agency? You need to get your ads in their line of sight–and you can start doing that right away with Pay-Per-Click advertising. But PPC is no walk in the park, especially in the competitive Chicago market. That’s where our Chicago PPC agency can help. 

To reach the right audience, whether it’s mainly Chicago locals, or a wider demographic, you’ll want to properly build your ad campaigns. After that, analyzing performance and making data-based adjustments can turn more clicks to conversions, at a lower cost per conversion. Partner with our Chicago PPC agency today and create an online reputation that can help your professional services company grow in Chicago.

Education

These days, Chicago parents aren’t searching for schools in the yellow pages. They’re searching the web for quality educational institutions near them. Will they come across yours? They’re more likely to if you’ve invested in local SEO that puts your school at the top of search results. But getting SEO results takes more time than PPC, generally. If you want to jump-start the process and reach your target audience faster, Pay-Per-Click (PPC) marketing may be key. 

Our Chicago PPC agency can provide the tools and expertise you need to determine the best channels for reaching prospective students. We’ve helped countless educational institutions build their online reputations, meet enrollment quotas, and establish authority in their sectors. 

Legal

Digital presence is quickly becoming the determining factor for success among law firms in Chicago and nationwide. When your goal is to attract clients and corner the ultra-competitive legal market in your city, you’ll want more than a webpage and a billboard or two to gain an edge over your competitors. 

With the help of our Chicago PPC agency, your firm can attract clients in your area at an extremely low cost through pay-per-click advertising. Our experts will craft strategic campaigns that can turn your firm into a top choice for clients in your area–and keep it that way. 

Financial Services

You’re an innovative fintech company or a legacy financial institution looking to attract and retain customers online. What are you looking to add to your current strategy? If your answer includes effective Pay-Per-Click marketing, you’re about to gain an essential piece of the puzzle. 

Our Chicago PPC agency helps financial service providers improve their online visibility and grow revenue with marketing campaigns tailored to their unique needs. With our help, you can grow your customer base and reach your business goals. 

Looking for a Chicago PPC Agency?
You’ll Be in Great Company

MakrisMD
Fresenius Medical Care
Sanctuary Clothing
Twinkle-in-Time
Kyros

Schedule your
Free Consultation with Our Chicago PPC Agency

Wondering if your organization can benefit from a PPC campaign? Schedule a consultation with a Chicago PPC expert today to discover what we can do to meet your needs.

Michael Reddy
Chicago, Illinois
420 West Huron, 1st Floor
Chicago, IL 60654

Why Chicago Businesses Trust Us
With Their Paid Search Advertising Budgets

  • We’re Experienced. Our Chicago PPC agency has helped countless businesses like yours reach their online advertising goals in record time.
  • We Deliver On-Time and On-Budget. We don’t just meet our customer’s expectations. We aim to exceed them by delivering on budget and on time, every time.
  • We’re Award-Winning. We’re both proud and humbled to share that we’ve earned prestigious awards that reaffirm our clients’ confidence in our services.
  • We’re Future-Focused. We’re a Chicago PPC agency that’s not afraid to learn and grow. We’ll make sure your campaigns stay one step ahead of trends, online and in the windy city.
  • Performance Based Pricing Models. Rest assured your success is our goal. To prove our intent, we offer pricing models in which we make money only when you do. 
DAP Team

Some of Our Work

Software

Fortinet

  • CMS-powered website and mobile app
  • Content catering exclusively to The CISO Collective’s highly influential audience
  • Created sleek, modern designs for both desktop and iOS mobile app
View case study
Technology

Dolby

  • Successfully launched Dolby’s first digital project
  • 100,000+ downloads one month post-launch
  • Suggested future optimizations to further enhance the successful launch
View case study

Want to meet with our team?

Book a meeting directly here

Why You Should Choose Digital Authority Partners
For Your Chicago PPC Needs

Data-driven Strategy for Your Chicago PPC Needs

We’ll help you get the most out of every click. How? By basing each aspect of our strategy on tried-and-true data, not guesswork. Our Chicago PPC agency’s team of data analysts will monitor your campaign’s performance every step of the way to better produce results and revenue.  

Results-focused on Your PPC Campaign for Chicago Businesses

Did you know that PPC is one of the best and most cost-effective online marketing strategies that exists today? But there’s one caveat. PPC is only effective when it’s done right. Our Chicago PPC agency uses an innovative, results-focused approach to get the best results possible for your company. And we’ll continue to do this time and time again. 

Thorough Monitoring of Your Campaign From Start to End

“Set it and forget it” works great for slow cookers. But it’s not always the right approach for a PPC campaign. We’ll track clicks, conversions, user activity and more on a regular basis, to consistently improve your ROI. It may not be the easiest approach, but it’s the one that usually yields the best results. (We just might be the one Chicago PPC agency that never takes shortcuts). 

Ongoing Support to Meet All Your Needs

Digital Authority Partners believes in partnership: it’s even part of our name. Whether you’re on the starting line of your online marketing journey, or on the cusp of a PPC overhaul, we’re committed to supporting you every step of the way. 

Do You Have a Question?
Contact Us!

  • Location 420 West Huron, 1st Floor
    Chicago, IL 60654
  • Email [email protected]
  • Phone 312-820-9893
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Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

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