
CMO is short for “Chief Marketing Officer.” It is part of a senior management classification sometimes known as “C-le...
Treading uncharted territory or growing beyond capacity but not quite ready for a full-time chief marketing officer (CMO)? Perhaps you need marketing triage. Either way, fractional CMOs are highly experienced, on-demand marketing consultants who can take your business to the next level — at a fraction of the cost of a full-time CMO.
Fractional CMOs work with you providing marketing strategy and tactics. Helping you overcome obstacles and capitalize on opportunities, now and in the future. Whether you need holistic marketing advice or have more granular, specific needs, our Los Angeles fractional CMOs have likely experienced and overcome the challenges you now face.
Besides cost, recruiting CMOs is time-consuming and risky. You may not need a full-time CMO. Our Los Angeles fractional CMOs have proven experience and hit the ground running to triage and overcome your challenges. Overstating the value of working with consultants who’ve encountered a range of marketing issues across multiple industries is difficult.
Fractional CMOs are also a great way to “try before you buy.” The best way to know experience the benefits of a full-time CMO is by hiring a contractual CMO consultant. Simply pay for the hours you need. Our talent have their own network of connections and agency resources employees may not.
Research and analysis are vital steps in defining marketing strategy. Knowing your internal, external, and competitors strengths, weaknesses, opportunities, and threats lets you ideate strategies with the best outcomes – data-based decision making.
Team building, leadership, increasing effectiveness and efficiency of teams through strategy, processes, and technology is one area our Los Angeles fractional CMOs excel. If you’re struggling with any of these areas our consultants bring the organization and leadership to push you forward.
Whether you need help with product, price, place, or promotion, or need help with specific components or marketing issues our fractional CMOs are creative, experienced strategist who harness the power of data to make bold and incremental changes necessary for growth.
Many B2B businesses have a disconnect between sales and marketing. Our consultants help you remove information silos and unite sales and marketing around common goals and shared KPIs. Sales alignment is a marketing first approach that puts everyone on the same team so you can skyrocket growth.
58% of marketers report search engine optimization is the highest quality lead source. SEO gets you found online and drives traffic and conversion. But it’s only one piece of the marketing puzzle. Our Los Angeles fractional CMOs have access to a suite of tools for identifying content and backlink gaps and opportunities, and competitive intelligence tools to know exactly what it takes to outrank competitors.
Nothing drives results faster at scale than paid media (PPC, paid social, display, native ads, and remarketing). Without the right strategy and oversight however it can vaporize your budget just as quickly without producing results. Our Los Angeles fractional CMOs are expert digital marketing strategists armed with technology. We build strategies around data, not guesswork.
Our fractional CMOs hone-in on through-funnel optimizations. Journey optimization focuses on the big picture leading to overall growth rather than getting lost in the weeds with tactical optimizations. Data and analytics are at the heart of journey optimization.
HubSpot reports email marketing produces an average of $36 for every dollar spent! Are you capitalizing on email and marketing automation? If not, our Los Angeles fractional CMOs can get you on-track to leveraging the full power of email through marketing automation to skyrocket ROI.
You can’t know what you need unless you know what you have. Content audits reveal content that’s working, content that isn’t, and content that’s easily updatable that can quickly produce value. In addition to auditing and inventorying content our consultants also do keyword and content analysis on your competitors using our suite of competitive intelligence tools.
Content gap analysis looks at content gaps in your competitors strategies to aid strategic content planning. We have a suite of tools and proven processes for identifying and capitalizing on content gaps. We’ve refined this process over time to extreme practicality in driving results for clients.
Strategy starts with users. You can’t build effective product, price, place, and promotional strategies without the who, what, where, when, and why of prospects’ needs. Our consultants harness proven methodologies for researching, identifying and understanding these elements and create user personas that define content, messaging, and strategies with the highest likelihood of response.
Your buyer’s journey is the path they’ll travel down prior to purchasing your goods and services. Post purchase is also part of the funnel. Our consultants help you segment customers and develop new funnels, opportunities, and value propositions for different audiences. Funnel development strategies can transform plateaued and stagnating marketing efforts.
Analyze your team, processes, and technology identifying bottlenecks and inefficiencies. We’ll discuss your resources, present and future needs, and marketing team practices and structures working best for organizations right now.
Our Los Angeles Fractional CMOs help you identify roles that make the most sense and fill them with the right people. Our experienced CMOs have networks and agency resources to access the talent you need right now, as you’re waiting on full-time talent.
Combining experience with analysis our consultants help you uncover the organizational strategies and structure that make the most sense. We bring organization through processes and technology, removing information silos and delivering unification, efficiency, and alignment.
We help you identify and implement individual and team performance metrics against objectives and key results. Competent Los Angeles fractional CMOs provide the leadership, best practices, and strategies for motivating teams. Our consultants use proven Agile methodology to maximize team effectiveness and efficiency for rapid, continual growth.
Audit your brand, analyzing your competitors, customers, positioning, value proposition, and messaging. Examine how your brand supports marketing and sales efforts. Data and analytics provide quantitative information about your customers and markets. Surveys, focus groups, internal and external interviews provide qualitative data.
Positioning your brand in the marketplace is important. Brand positioning identifies your value proposition and competitive advantage and differentiates you among customers and competitors. Segmentation helps determine the right messaging for the right audiences.
What’s special about your brand? Our Los Angeles CMOs help tell your brand story and the messaging that communicates brand value and resonates with your market. Strong brand messaging can transform, even save struggling brands. We crystalize your brand messaging to support brand identity.
A brand is like a person. When you see someone you recognize they immediately bring to mind thoughts and emotions. Your brand should be the same. Your content should be instantly recognizable and identifiable with your brand, conveying who you are, your values, and your brand promise. We help you create a powerful, unique brand identity.
HubSpot reports marketing automation generates an average of $36 for every dollar spent! Are you set up with and harnessing the full power of marketing automation? Our fractional CMO consultants help you leverage marketing automation to increase retention, stay connected, and drive ROI. Get in touch.
We’re a HubSpot Certified Partner Agency. We’re also a full-service agency with a team of software engineers. While our Fractional CMOs are platform agnostic they do have access to our agency resources to advise you on every aspect of customer relationship management technology, integrations, and migrations.
Websites built on CMS framework are flexible and extensible. Many feature out of the box integrations, are easy to update and manage by non-technical employees. Whatever your content management system needs, our Los Angeles fractional CMOs can help you with the right CMS and integrations for your needs.
How will you know if our fractional CMOs are delivering value? Data and analytics. We’ll get your analytics setup and advise you on the most important metrics and how to use analytics to increase conversion and adjust strategies to maximize marketing returns and cut costs. Many organizations are capturing volumes of data, but few understand how to capitalize on it. We show you.
Our fractional CMO consultants work with healthcare organizations large and small. Our clients include industry leaders Blue Cross/Blue Shield, Athena Health, and Imaware. We also help private practices, provider groups, hospitals and clinics increase market share, communicate their mission, and grow revenue and profitability. Our consultants are deeply knowledgeable about healthcare marketing, compliance, and regulations.
Growth oriented, profit motivated healthcare organizations benefit from marketing leadership, strategy, and oversight our consultants provide. We have a proven track-record of digitally transforming private practices for increased profitability.
We help mission driven healthcare organizations crystalize messaging and brand identity differentiating them from competing organizations and communicating their value to populations they serve.
FinTech is competitive, complex, and highly regulated. Our experienced Los Angeles fractional CMOs help you navigate the shark infested FinTech and financial services marketing waters. Fresh, impartial outside perspectives from consultants with proven experience growing FinTech firms provides you with the strategic guidance to overtake contenders and position your products and services competitively.
Whether you are a startup, a business experiencing rapid growth, or plateauing firm our consultants offer marketing leadership and advice to take you to the next level. Fractional CMOs who’ve been down the path and overcome the challenges you now face is a tremendous value. With our on-demand help you don’t have to wait during critical times.
We help with:
The Los Angeles education market is highly competitive. With 62 colleges and universities, 229 private schools, and 233 trade schools in Los Angeles alone, how do you differentiate yourself from competitors? Our consultants provide marketing strategy and leadership to accelerate enrollments and drive growth.
Whether your focus is hyper-local, nationwide, or international the right strategy is vital. We’ll look at your strengths, weaknesses, opportunities, and threats together with the internal and external forces impacting your marketing.
Besides being highly competitive, educational marketing has become increasingly regulated. Not only does it make advertising approvals more difficult, the market is dominated by well funded competitors. Strategy from an experienced, impartial, fractional CMO consultant brings fresh perspectives and ideas you may never have considered. The best way to understand the value of our Los Angeles fractional CMOs is to contact us for a free consultation.
We don’t usually think of marketing in the context of government but there are many reasons why governments work with marketing consultants. Effective strategic marketing is the key to successful communications initiatives.
Marketing can help your city attract residents, businesses and direct community growth. It can support and promote social change, conservation, development, health and wellness and other public service information and community events.
Highly effective Government and public sector marketing starts with your vision, mission, and BRAND. What is the first thing that comes to mind when people mention your city? Mountain View, Palo Alto, and Milpitas are all Silicon Valley cities yet Milpitas paints a very different image compared to the other two.
Our Los Angeles fractional CMO consultants help transform your city’s brand and grow the right way.
We assist with:
We help you tell the stories that inspire community action and communicate your mission, vision, and values consistently throughout your communications.
We advocate a strategic, data-driven, digital-first approach that encourages community dialogue and engagement.
Our fractional CMO consultants help ecommerce businesses sell more, more often, to more people. Too few or too many sales can cause problems for ecommerce businesses. Whether you’re struggling to get off the ground, or experiencing the challenges of rapid growth, a helping hand from someone who’s been down the path multiple times can drive you to new levels of success.
Agencies are great at managing digital marketing channels and may or may not give you good advice. Agencies are incentivized to sell services and increase advertising budgets. Fractional CMOs are incentivized to produce results for you.
While our consultants have their own networks and our agency resources at their disposal, they are impartial, objective third-party consultants. Their success as Los Angeles fractional CMOs depends on producing results for you.
They can help with channel or campaign specific strategies and advice, they can also advise on technology, teams, and high-level holistic marketing strategies. Contact us today.
One of the biggest challenges manufacturers face is sales and marketing misalignment. Information siloing, disparate team metrics and KPIs cost manufacturers billions each year. Another perennial challenge is, “how do we get more leads” and “how do we increase the conversion of leads to sales?” Our Fractional CMOs have effectively answered these questions for manufacturers and can answer them for you.
Fresh, imperial, outside perspectives looking at your business and marketing can illuminate creative ways to expand market share, break into new markets, even aid product development.
Whether you need sweeping high-level strategy and marketing leadership or have specific marketing issues, experienced fractional CMOs offer on-demand talent.
A lot of manufacturing firms were founded by engineers and product developers. Many times these individuals are also great marketers, but that isn’t always the case. They often view marketing in terms of describing features or technical details they believe make their products stand out. Our consultants dive into data about your markets, competitors, strengths, weaknesses, opportunities, and threats to uncover who your customers are and the problems they want to solve. Then we develop powerful benefit driven marketing that drives sales and leads.
If you’re an attorney with a budding legal practice, fractional CMOs can find the best opportunities to generate new business within your budget. If you’re a seasoned firm seeking market expansion, or new channels and already working with an agency or agencies fractional CMOs bring marketing leadership, organization, and consistency to your efforts.
Legal marketing is regulated, highly competitive, and costly. Agencies can grow your business and drive leads but it’s important to understand, agencies generate revenue by selling you additional services increasing advertising spend. Agency sales reps often work on commission.
Besides marketing expertise, part of the value fractional CMOs deliver is impartiality. You get objective, evidence-based marketing leadership who can cull through “agency speak” and hype and deliver proven strategies and tactics for accomplishing your goals within your timeframe and budget.
Our Los Angeles fractional CMOs help law firms with:
Tremendous opportunities exist for many professional services businesses. Well executed marketing strategies can skyrocket growth. Our experienced Los Angeles fractional CMOs can deliver those strategies and lead teams and external resources in executing them.
Comprehensive through-funnel strategies elevate awareness, drive engagement, and result in more sales and leads. Our consultants data-based approach delves into your customers, competitors, strengths, weaknesses, opportunities, and threats to eliminate guesswork and get to the 20% of efforts producing 80% of results.
Benefit from the experience, impartiality, and fresh perspectives our fractional CMOs deliver on-demand for a fraction of the cost of a full-time CMO.
We’re here to assist your professional services business with:
Don’t wait to get the marketing help to drive you to new levels of profitability. Contact us today.
Have questions about whether you need a Fractional CMO Consultant? Let’s talk about your marketing? Schedule a consultation with a DAP fractional CMO today and find out what we can do for your Los Angeles Fractional CMO needs.
Our digital marketing consultants have experience transforming businesses through the power of digital marketing.
Full-time CMOs average out to roughly $250K/year or emore. Our CMOs give you the same benefits at a fraction of the cost.
Your soon-to-be CMO has earned recognition from Chicago marketing specialists for their mastery of their trade. In addition, Digital Authority Partners has recently won a award from Clutch for being a top global B2B-focused digital marketing agency.
Get executive-level marketing help right now. Our top-tier on-demand talent steps in to quickly triage and transform your business, positioning you for next-level growth. This year alone, Digital Authority Partners was named a top global B2B-focused digital marketing agency.
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Objective, data-based strategy and decision making are hallmarks of the fractional CMO experience. Marketing travels at the speed of technology. Agencies know this and are quick to capitalize on additional revenue from changing technology. Working with agencies, you may or may not get solid advice. Working with CMO consultants, you’ll get the help you need, where the only motive is your success.
Regardless of the stage your business is in — startup, growth, plateau — we have fractional CMOs who’ve been where you are and have the knowledge, skills, technology, and networks to meet your goals.
It’s difficult to understate the value of experience. As the saying goes, “you don’t know what you don’t know” if you haven’t been there before. Because our fractional CMOs are accomplished marketing executives who’ve traveled the path you’re on, they know the challenges you face. They can anticipate and overcome challenges because they’ve done it before, and work with multiple businesses across a range of industries.
Most fractional CMO clients find us because they need marketing help right now. They don’t have months to wait finding and recruiting top talent. Much of the ttime, their marketing is disjointed and all over the place. Sometimes businesses are growing beyond capacity, other times they’re struggling to take off.
On-demand fractional CMOs give you the help you need when you need it, speeding time to results and making your life easier. For many fractional CMOs helping businesses grow quickly is as much of a lifestyle as it is a career choice. They enjoy working with a range of businesses and are driven by the results they produce. They often want speedy results so they can move on to the next challenge.
Fractional CMOs are proven marketing resources — veteran marketing professionals. In most cases, they can outperform owner/marketers, agencies, and in-house marketing managers. Why? Experience, networks, and agency resources. Our fractional CMOs work with diverse businesses across a range of industries. They daily witness what works and doesn’t.
Consider how long you’ve been in your feild and everything you’ve learned and experienced. Now imagine what it looks like having someone immersed in marketing and business transformation over the last 10-20 years. Simply put, they know a lot and can deliver above average returns. Get help now, contact us today.