Treading uncharted territory or growing beyond capacity but not quite ready for a full-time chief marketing officer (CMO)? Perhaps you need marketing triage. Either way, fractional CMOs are highly experienced, on-demand marketing consultants who can take your business to the next level — at a fraction of the cost of a full-time CMO.
Fractional CMOs work with you providing marketing strategy and tactics. Helping you overcome obstacles and capitalize on opportunities, now and in the future. Whether you need holistic marketing advice or have more granular, specific needs, our Los Angeles fractional CMOs have likely experienced and overcome the challenges you now face.
Schedule a consultation with a DAP expert today and find out what we can do for your business.
Our Clients Love Us, and They Tell the World About it
Clutch
Leading Marketing Strategy Firm
Clutch
Top Digital Marketing Company
Clutch
Chicago's Top Marketing Strategy Firm
CES
Award-Winning Innovators in Interconnected Digital Strategy at CES
Time Magazine
Trailblazers in the Top 100 Digital Innovators by Time Magazine
UpCity
Top Digital Agency on Upcity
Clutch
Distinguished as One of the Top 1000 Global Companies
What Our SaaS Clients Say About Us
“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.”
Tyson Schroeder
Vhanti
“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”
Mark Meyer
CEO & Founder of E&M Strategic Real Estate
“Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.”
Bijan Vafaei
Head of Marketing at Wage
“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”
Sivan Galinsky
Chief Marketing Officer at Brinks, Gilson, and Lione
“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”
Zak Higson
Executive Vice President of Signature Analytics
“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.”
Lizzie O'Rourke
Vice President of Marketing at DecisionLink
Work with Los Angeles’ Leading Digital Agency’s Fractional CMOs
According to US News, median CMO salaries are $175k/year. According to QuickBooks, "employees cost a lot more than their salary," recruiting, bonuses, benefits, vacations, overhead and administrative costs drive the true cost to $245k+.
Besides cost, recruiting CMOs is time-consuming and risky. You may not need a full-time CMO. Our Los Angeles fractional CMOs have proven experience and hit the ground running to triage and overcome your challenges. Overstating the value of working with consultants who’ve encountered a range of marketing issues across multiple industries is difficult.
Fractional CMOs are also a great way to “try before you buy.” The best way to know experience the benefits of a full-time CMO is by hiring a contractual CMO consultant. Simply pay for the hours you need. Our talent have their own network of connections and agency resources employees may not.
We Help Your Team Set Up and Track Marketing Metrics
Marketing leadership
Digital Strategy
Content Planning
Team Development
Brand Strategy
Martech
Market Research and SWOT Analysis
Research and analysis are vital steps in defining marketing strategy. Knowing your internal, external, and competitors strengths, weaknesses, opportunities, and threats lets you ideate strategies with the best outcomes – data-based decision making.
Team building, leadership, increasing effectiveness and efficiency of teams through strategy, processes, and technology is one area our Los Angeles fractional CMOs excel. If you’re struggling with any of these areas our consultants bring the organization and leadership to push you forward.
Whether you need help with product, price, place, or promotion, or need help with specific components or marketing issues our fractional CMOs are creative, experienced strategist who harness the power of data to make bold and incremental changes necessary for growth.
Many B2B businesses have a disconnect between sales and marketing. Our consultants help you remove information silos and unite sales and marketing around common goals and shared KPIs. Sales alignment is a marketing first approach that puts everyone on the same team so you can skyrocket growth.
58% of marketers report search engine optimization is the highest quality lead source. SEO gets you found online and drives traffic and conversion. But it’s only one piece of the marketing puzzle. Our Los Angeles fractional CMOs have access to a suite of tools for identifying content and backlink gaps and opportunities, and competitive intelligence tools to know exactly what it takes to outrank competitors.
Nothing drives results faster at scale than paid media (PPC, paid social, display, native ads, and remarketing). Without the right strategy and oversight however it can vaporize your budget just as quickly without producing results. Our Los Angeles fractional CMOs are expert digital marketing strategists armed with technology. We build strategies around data, not guesswork.
Our fractional CMOs hone-in on through-funnel optimizations. Journey optimization focuses on the big picture leading to overall growth rather than getting lost in the weeds with tactical optimizations. Data and analytics are at the heart of journey optimization.
HubSpot reports email marketing produces an average of $36 for every dollar spent! Are you capitalizing on email and marketing automation? If not, our Los Angeles fractional CMOs can get you on-track to leveraging the full power of email through marketing automation to skyrocket ROI.
You can’t know what you need unless you know what you have. Content audits reveal content that’s working, content that isn’t, and content that’s easily updatable that can quickly produce value. In addition to auditing and inventorying content our consultants also do keyword and content analysis on your competitors using our suite of competitive intelligence tools.
Content gap analysis looks at content gaps in your competitors strategies to aid strategic content planning. We have a suite of tools and proven processes for identifying and capitalizing on content gaps. We’ve refined this process over time to extreme practicality in driving results for clients.
Strategy starts with users. You can’t build effective product, price, place, and promotional strategies without the who, what, where, when, and why of prospects’ needs. Our consultants harness proven methodologies for researching, identifying and understanding these elements and create user personas that define content, messaging, and strategies with the highest likelihood of response.
Your buyer’s journey is the path they’ll travel down prior to purchasing your goods and services. Post purchase is also part of the funnel. Our consultants help you segment customers and develop new funnels, opportunities, and value propositions for different audiences. Funnel development strategies can transform plateaued and stagnating marketing efforts.
Analyze your team, processes, and technology identifying bottlenecks and inefficiencies. We’ll discuss your resources, present and future needs, and marketing team practices and structures working best for organizations right now.
Our Los Angeles Fractional CMOs help you identify roles that make the most sense and fill them with the right people. Our experienced CMOs have networks and agency resources to access the talent you need right now, as you’re waiting on full-time talent.
Combining experience with analysis our consultants help you uncover the organizational strategies and structure that make the most sense. We bring organization through processes and technology, removing information silos and delivering unification, efficiency, and alignment.
We help you identify and implement individual and team performance metrics against objectives and key results. Competent Los Angeles fractional CMOs provide the leadership, best practices, and strategies for motivating teams. Our consultants use proven Agile methodology to maximize team effectiveness and efficiency for rapid, continual growth.
Audit your brand, analyzing your competitors, customers, positioning, value proposition, and messaging. Examine how your brand supports marketing and sales efforts. Data and analytics provide quantitative information about your customers and markets. Surveys, focus groups, internal and external interviews provide qualitative data.
Positioning your brand in the marketplace is important. Brand positioning identifies your value proposition and competitive advantage and differentiates you among customers and competitors. Segmentation helps determine the right messaging for the right audiences.
What’s special about your brand? Our Los Angeles CMOs help tell your brand story and the messaging that communicates brand value and resonates with your market. Strong brand messaging can transform, even save struggling brands. We crystalize your brand messaging to support brand identity.
A brand is like a person. When you see someone you recognize they immediately bring to mind thoughts and emotions. Your brand should be the same. Your content should be instantly recognizable and identifiable with your brand, conveying who you are, your values, and your brand promise. We help you create a powerful, unique brand identity.
HubSpot reports marketing automation generates an average of $36 for every dollar spent! Are you set up with and harnessing the full power of marketing automation? Our fractional CMO consultants help you leverage marketing automation to increase retention, stay connected, and drive ROI. Get in touch.
We’re a HubSpot Certified Partner Agency. We’re also a full-service agency with a team of software engineers. While our Fractional CMOs are platform agnostic they do have access to our agency resources to advise you on every aspect of customer relationship management technology, integrations, and migrations.
Websites built on CMS framework are flexible and extensible. Many feature out of the box integrations, are easy to update and manage by non-technical employees. Whatever your content management system needs, our Los Angeles fractional CMOs can help you with the right CMS and integrations for your needs.
How will you know if our fractional CMOs are delivering value? Data and analytics. We’ll get your analytics setup and advise you on the most important metrics and how to use analytics to increase conversion and adjust strategies to maximize marketing returns and cut costs. Many organizations are capturing volumes of data, but few understand how to capitalize on it. We show you.
Helping Los Angeles Businesses With Their Fractional CMO needs Since 2016
Healthcare
In Los Angeles, our Fractional CMOs work with various healthcare organizations, from industry giants like Blue Cross/Blue Shield, Athena Health, and Imaware, to smaller-scale clients such as private practices, provider groups, hospitals, and clinics.
Our Los Angeles Fractional CMOs focus on strategies that enhance market presence, effectively communicate missions, and boost revenue and profitability. Their expertise in healthcare marketing ensures compliance with industry standards and regulations.
For growth-focused healthcare organizations in Los Angeles, our Fractional CMOs offer strategic marketing leadership and oversight, having a strong history of digitally transforming practices into more profitable operations. Furthermore, our Fractional CMOs assist mission-driven healthcare organizations in Los Angeles with refining their messaging and brand identity.
This strategic branding helps distinguish them from competitors and effectively communicates their value to their communities, ensuring impactful connections with their target audiences.
FinTech / Financial Services
Our experienced Fractional CMOs in Los Angeles offer invaluable support in the dynamic and heavily regulated world of financial technologies. They guide you through the complex and competitive landscape of FinTech and financial services marketing. Our fresh, unbiased perspectives, grounded in a history of growing FinTech firms, equip you with strategic insights to outpace competitors and effectively position your products and services.
Our Los Angeles Fractional CMOs are versatile, catering to startups, rapidly growing businesses, or those seeking to expand to new markets. Our expertise is in leading marketing efforts and providing actionable advice to propel your business forward. We bring a wealth of experience in navigating similar challenges, making our input especially valuable during crucial business phases when prompt action is essential.
We help with:
Product, price, place, and promotion
Market research
Differentiation, competitive advantage, identifying your unique selling point/s
Funding pitches, mergers, acquisitions, IPOs
Business development and partnership opportunity identification
Digital marketing strategy
Channel selection
Content planning
Go-to-market strategy
Growing market share
Expanding market reach
New market development
Vertical expansion
B2B strategy
Brand strategy
Product strategy
Acquisition and post-merger integration strategies
Education
The Los Angeles education market is highly competitive. With 62 colleges and universities, 229 private schools, and 233 trade schools in Los Angeles alone, how do you differentiate yourself from competitors? Our consultants provide marketing strategy and leadership to accelerate enrollments and drive growth.
Whether your focus is hyper-local, nationwide, or international the right strategy is vital. We’ll look at your strengths, weaknesses, opportunities, and threats together with the internal and external forces impacting your marketing.
Besides being highly competitive, educational marketing has become increasingly regulated. Not only does it make advertising approvals more difficult, the market is dominated by well funded competitors. Strategy from an experienced, impartial, fractional CMO consultant brings fresh perspectives and ideas you may never have considered. The best way to understand the value of our Los Angeles fractional CMOs is to contact us for a free consultation.
Government
We don’t usually think of marketing in the context of government but there are many reasons why governments work with marketing consultants. Effective strategic marketing is the key to successful communications initiatives.
Marketing can help your city attract residents, businesses and direct community growth. It can support and promote social change, conservation, development, health and wellness and other public service information and community events.
Highly effective Government and public sector marketing starts with your vision, mission, and BRAND. What is the first thing that comes to mind when people mention your city? Mountain View, Palo Alto, and Milpitas are all Silicon Valley cities yet Milpitas paints a very different image compared to the other two.
Our Los Angeles fractional CMO consultants help transform your city’s brand and grow the right way.
We assist with:
Strategic communications planning
Targeting and segmentation
Brand strategy
Messaging strategy
Digital strategy
Public relations
Crisis communication planning
Reputation management
Constituent outreach and engagement
Tracking and Analytics
Internal communications strategy
Marketing and communications technology
We help you tell the stories that inspire community action and communicate your mission, vision, and values consistently throughout your communications.
We advocate a strategic, data-driven, digital-first approach that encourages community dialogue and engagement.
Ecommerce
Our fractional CMO consultants help ecommerce businesses sell more, more often, to more people. Too few or too many sales can cause problems for ecommerce businesses. Whether you’re struggling to get off the ground, or experiencing the challenges of rapid growth, a helping hand from someone who’s been down the path multiple times can drive you to new levels of success.
Agencies are great at managing digital marketing channels and may or may not give you good advice. Agencies are incentivized to sell services and increase advertising budgets. Our eCommerce Fractional CMOs are incentivized to produce results for you.
While our consultants have their own networks and our agency resources at their disposal, they are impartial, objective third-party consultants. Their success as Los Angeles fractional CMOs depends on producing results for you.
Our eCommerce Fractional CMOs can help with channel or campaign-specific strategies and advice, and they can also advise on technology, teams, and high-level holistic marketing strategies. Contact us today.
Manufacturing
One of the biggest challenges manufacturers face is sales and marketing misalignment. Information siloing, disparate team metrics and KPIs cost manufacturers billions each year. Another perennial challenge is, “how do we get more leads” and “how do we increase the conversion of leads to sales?” Our Fractional CMOs have effectively answered these questions for manufacturers and can answer them for you.
Fresh, imperial, outside perspectives looking at your business and marketing can illuminate creative ways to expand market share, break into new markets, even aid product development.
Whether you need sweeping high-level strategy and marketing leadership or have specific marketing issues, experienced fractional CMOs offer on-demand talent.
A lot of manufacturing firms were founded by engineers and product developers. Many times these individuals are also great marketers, but that isn’t always the case. They often view marketing in terms of describing features or technical details they believe make their products stand out. Our consultants dive into data about your markets, competitors, strengths, weaknesses, opportunities, and threats to uncover who your customers are and the problems they want to solve. Then we develop powerful benefit driven marketing that drives sales and leads.
Legal
For attorneys with emerging legal practices, our Los Angeles Fractional CMOs excel in identifying optimal opportunities to generate new business within your budget constraints. For well-established firms aiming to explore market expansion or new channels, even those currently collaborating with agencies, our Fractional CMOs offer essential marketing leadership, organization, and a cohesive approach to your marketing efforts.
Legal marketing is notably regulated, highly competitive, and involves substantial investment. While agencies can be instrumental in growing your business and driving leads, it’s crucial to recognize that agencies often have an inherent interest in promoting additional services and increasing advertising expenditures, with sales reps frequently working on commission.
A key aspect of the value offered by our Fractional CMOs is their impartiality. You gain access to unbiased, evidence-based marketing leadership capable of navigating through agency rhetoric. Our professionals focus on delivering proven strategies and tactics tailored to achieve your goals, adhering to your specific timeframe and budget. Our Fractional CMOs in Los Angeles are committed to assisting law firms in various capacities, including strategic marketing planning, brand development, digital marketing, client engagement strategies, and more, all tailored to the unique needs of the legal sector.
Our Los Angeles fractional CMOs help law firms with:
Our Professional Services CMOs in Los Angeles are instrumental in harnessing growth opportunities for businesses. Our CMOs specialize in formulating and executing impactful marketing strategies that can dramatically enhance business growth.
Our team expertly manages both in-house teams and external resources to ensure these strategies are successfully implemented. Our holistic marketing approach covers the entire sales funnel, focusing on boosting brand awareness, increasing engagement, and converting these into higher sales and leads. Our strategy is deeply rooted in data-driven analysis, which involves a comprehensive understanding of customer demographics, competition, strengths, weaknesses, opportunities, and threats.
Our focus is on maximizing the effectiveness of efforts, aiming to optimize the 20% of activities that produce 80% of the results.
Engaging with our Fractional CMOs brings the benefit of seasoned experience, unbiased perspectives, and fresh insights at a cost much lower than a full-time CMO. Our team is dedicated to supporting your professional services business in key areas, including strategic marketing planning, brand development, digital marketing strategies, and enhancing customer engagement, to ensure your business achieves and exceeds its marketing goals.
You’ll Be in Great Company Working with Our Los Angeles Fractional CMOs
Schedule Your Free Consultation
Have questions about whether you need a Fractional CMO Consultant? Let’s talk about your marketing? Schedule a consultation with a DAP fractional CMO today and find out what we can do for your Los Angeles Fractional CMO needs.
Michael Reddy
Los Angeles
Los Angeles, CA
Why Los Angeles' Companies Choose Us For Their Fractional CMO Needs
We’re Experienced.
Our digital marketing consultants have experience transforming businesses through the power of digital marketing.
We’re On-Time and On-Budget.
Full-time CMOs average out to roughly $250K/year or emore. Our CMOs give you the same benefits at a fraction of the cost.
We’re Award-Winning.
Your soon-to-be CMO has earned recognition from Chicago marketing specialists for their mastery of their trade. In addition, Digital Authority Partners has recently won a award from Clutch for being a top global B2B-focused digital marketing agency.
We’re Focused on the Future.
Get executive-level marketing help right now. Our top-tier on-demand talent steps in to quickly triage and transform your business, positioning you for next-level growth. This year alone, Digital Authority Partners was named a top global B2B-focused digital marketing agency.
In Los Angeles, our approach as fractional CMOs is anchored in a unique, process-driven methodology that emphasizes objective, data-informed strategies. We understand that the landscape of marketing is constantly evolving with technology, and our role is to navigate these changes with a focus on your specific business outcomes. Our approach diverges from traditional agency models by prioritizing your success, ensuring our advice and actions are tailored to your needs. Our process is collaborative and transparent, designed to align closely with your goals and deliver measurable results, setting a new standard in strategic marketing support.
Experience Matters
No matter the current phase of your business – be it a fresh startup, in a growth trajectory, or seeking renewed momentum – our team of fractional CMOs brings the exact expertise you need. With a rich background in various stages of business development, our Fractional CMOs possess the skills, technology, and network to align with and achieve your business goals.
As the familiar saying highlights, “you don’t know what you don’t know,” particularly if you haven’t experienced it firsthand. Our fractional CMOs, as seasoned marketing veterans, understand the challenges unique to your journey. Their extensive experience across multiple businesses and industries empowers them to foresee challenges and navigate them effectively, ensuring your business not only faces but conquers its hurdles.
Time to results
Most fractional CMO clients find us because they need marketing help right now. They don’t have months to wait finding and recruiting top talent. Much of the ttime, their marketing is disjointed and all over the place. Sometimes businesses are growing beyond capacity, other times they’re struggling to take off.
On-demand fractional CMOs give you the help you need when you need it, speeding time to results and making your life easier. For many fractional CMOs helping businesses grow quickly is as much of a lifestyle as it is a career choice. They enjoy working with a range of businesses and are driven by the results they produce. They often want speedy results so they can move on to the next challenge.
Higher ROI
Our LA-based Fractional CMOs are recognized marketing experts with a solid track record. Their ability to enhance marketing outcomes often outperforms owner-led marketing, agency approaches, and in-house marketing management due to their rich experience, expansive networks, and comprehensive agency-level resources. Our Los Angeles fractional CMOs engage with various businesses across different industries, continuously adapting to what proves successful in the dynamic marketing landscape.
Think about the extensive knowledge and experience you’ve gained in your profession. Now consider the impact of adding a marketing professional to your team who has spent 10-20 years specializing in marketing and business development. These professionals bring a vast amount of knowledge and consistently achieve exceptional results. If elevating your business’s marketing strategy is your goal, reaching out for professional input can be a decisive step. Contact us to explore how our expertise can contribute to your success.
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