San Diego Content Strategy Agency

Driven by an expert team of content strategists, Digital Authority Partners is prepared to guide your business to the long-term growth you crave. Our proven process includes proprietary strategies that bring your entire team together through open communication, clear marketing targets, and a deep understanding of your vision.

As an award-winning San Diego content strategy agency, we’ve worked with eCommerce companies, B2B brands, government agencies, and more across this city. Those experiences have helped us optimize our process, meaning we’re prepared to craft a content strategy that funnels leads, customers, and sales into your business.

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75 %

Of companies claim content marketing is the most effective B2B marketing tactic

126 %

average increase in leads for business that blog than those who don’t

62 %

less marketing spend for companies who blog

78 %

Of marketers say content marketing provides the highest quality leads

44 %

Of marketers say content marketing production is their biggest challenge

Clutch

Leading Marketing Strategy Firm

Clutch

Top Digital Marketing Company in San Diego

Inc 5000

Recognized on Inc. 5000 as One of America's Fastest-growing Private Companies

UpCity

Top Digital Agency on Upcity

Clutch

Distinguished as One of the Top 1000 Global Companies

Clutch

Recognized as a Top SEM Company

“As far as SEO services in San Diego goes, these guys are the best. I went from second page to #2 in only 2 months. Impressive!”

Nate Sinisgalli Chief Marketing Officer at Tritan Charters

“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.”

Tyson Schroeder Vhanti

“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”

Mark Meyer CEO & Founder of E&M Strategic Real Estate

“Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.”

Bijan Vafaei Head of Marketing at Wage

“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”

Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione

“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”

Zak Higson Executive Vice President of Signature Analytics

“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.”

Lizzie O'Rourke Vice President of Marketing at DecisionLink

“I highly recommend Digital Authority Partners. I hired them when I was Director of Marketing at a large digital agency in California. The content they produced were amazing, and the results we got from it were simply amazing. The entire team was happy with the work that they did for us, and would recommend them for anyone looking to build a digital brand. DAP is the company to hire, hands down.”

Robbie Abed Head of Marketing at Media Labs

Work With San Diego’s Top
Content Strategy Agency

A critical element of any strategy is getting seen. With the first page of search results dominating 95% of all search traffic, getting seen means getting your content to the top of Search Engine Result Pages (SERPs). But getting seen is just the first aspect of a powerful content strategy. 70% of consumers feel closer to a company as a result of content marketing, which means specially curated content is a direct path to more lifetime customers

An optimal content strategy doesn’t just outline a content calendar. It gives you a better understanding of your audience so you can deliver the content they’re actively seeking. Content strategy maps out content touchpoints throughout your customer journey, synchronizing content and marketing to create a single, harmonious path toward your goals.

Don’t you deserve a content strategy that both attracts ideal leads and builds a relationship with your audience? Our San Diego content strategy agency delivers a personalized plan that doesn’t just understand your business—it enhances your business

We Help You Create
Results-Driven Content Strategy

Marketing Audit

Define Content Marketing Direction

Organize Your Marketing Team

Set Up Marketing KPIs

Content Creation

Growth

Understand your customer

A successful business gives its audience what it wants. But how can you give them what they want if you don’t understand them? Through a careful analysis of your customers, Digital Authority Partners will identify the key wants and needs of your audience.

Document The Customer Journey

The customer journey influences every aspect of your strategy. Why? This valuable resource is pure information. The customer’s motivations, barriers, questions, and decisions are revealed through the customer journey. Discover what your customer considers a success and how to achieve that outcome with consistency

Define The Ideal Customer Experience

How will you guide each customer from an initial query to your desired destination? It’s not enough to understand your audience. You need a roadmap explaining how you’ll guide that audience through every click, subscription, and sale. This is how you’ll cultivate a relationship between your brand and your audience.

Personalization and Targeting

Only by understanding the context of your customers can you shape their experiences. Why are your customers making the decisions they’re making? Through personalization and targeting, you’ll better understand how to speak to your audience in messaging that resonates with that audience

Content Variety

Through a variety of content, you can both diversify your traffic and solicit different reactions from individuals at different stages of the consumer journey. Our San Diego content strategy agency utilizes content variety to guide your consumers through awareness, interest, desire, and action.

SEO Audit

Search engine optimization (SEO) is a key factor in getting your content to the top of SERPs and in front of the eyes of your ideal customers. You’ll also discover how to adapt your SEO strategy to meet the changing behaviors of your audience.

Personalized Content

Creating a unique, immersive experience between your audience and your brand is all about personalized content. Our San Diego content strategy agency analyzes specific information about your audience to better inform the personalized content that should be developed, leading to a stronger bond with your customers.

Marketing Plans

Armed with information about your audience, we’ll define strategic plans that drive profitable customer action. This is where you’ll find specific guidance for creating valuable content that’s relevant to your target audience. These marketing plans focus on attracting new leads, cultivating relationships, and guiding individuals through the desired customer journey.

Marketing Objectives

Just as any successful sports team comes together to work toward the common goal of winning a championship, we’ll unite your team through clearly articulated marketing objectives. Rather than simply laying out the vision, we’ll explain the benefits of those objectives, giving every individual a reason to strive for those goals.

Communication Strategy

We know how your audience behaves and what your consumers want. Now it’s time to interact with them using impactful messaging. This communication strategy, which speaks directly to your audience’s pain points in unique, concise language, will be compiled in a single place for every team member to utilize.

Content Calendar

Our San Diego content strategy agency helps you gain a clear, big-picture view of your content strategy through a content calendar. This marketing resource shows you milestones, synergies between departments, and how your audience interacts with your brand. Use this calendar to conceptualize new ideas, spot holes, and schedule content.

Tools & Processes

A consistent brand voice is integral to building a relationship with your audience. We’ll deliver the processes that help you create, maintain, evaluate, and adjust that brand voice through content. And with the right tools, you’ll achieve a level of efficiency that drives growth.

Costs Per Lead Acquisition

Which marketing strategy generates the most value for your business? By defining your cost per lead acquisition, we put a literal price on your leads. As a premier San Diego content strategy agency, we understand the importance of identifying how much you want to spend to acquire leads via content.

Customer Lifetime Value

A customer’s lifetime value defines its worth to you as a business. By defining your customer lifetime value, we can set goals and content strategies to elevate this key metric. Content is a direct path to a strong, longer relationship with your customers. That means less churn and more value.

Online Marketing ROI

By evaluating your online marketing strategies, we can show you measurable results that quantify which avenues are most valuable to your business. We’ll use existing data to set up aggressive content strategy ROI goals to give you more bang for your marketing buck.

Sales Qualified Leads

A great content strategy generates more sales qualified leads or leads that are ready to be converted by your sales team. Understanding how and when you achieve sales-qualified leads will inform the overall content strategy, allowing your business to reach a consistent sales point with more efficiency

Marketing Collaterals For Sales Teams

Our San Diego content strategy agency will develop a personalized plan that identifies the most effective marketing collateral for your specific business. You’ll know when to focus on white papers, blogs, one-pagers, case studies, brochures, and more. This arms your team with the content they need to convert more sales

Account Based Marketing

Is your sales strategy set up to target particular accounts? We’ll inform the content strategy with an account-based marketing focus, meaning we’ll cater to your highest-value audiences. Discover how to identify these consumers, build a relationship with them, and convert sales through content.

SEO / SEM Strategy Optimization

In the age of highly customized search results, successful content strategies include premier SEO and SEM plans. Want to target long-tail keywords? That’s where SEO strategy comes in. Where should remarketing be a focus? The SEM strategy defined by our San Diego content strategy agency will provide the answer.

Web Conversion

Content should always build a relationship, but a core focus should be on conversion. How will your content subtly guide your consumers to take the desired action? Armed with comprehensive analyses of your audience, we’ll show you how to make your content gently but consistently persuade consumers to take action.

Long-term vision

A well-defined long-term vision delivers immediate success while driving your content strategy toward a more robust, effective future. We’ll create a long-term vision in line with your overriding goals, then use that vision to inform the content calendar and all other strategies. This thread will connect every effort.

Silo Breaking

By uniting your team members and departments through collective goals, we’ll break down silos and facilitate an environment of collaboration. Proven systems and operations will be used to encourage every person to share information, provide constructive feedback, and elevate one another.

Analytics

The way consumers behave and interact with your content will change over time. Through the careful collection and evaluation of analytics, we can proactively adjust your content strategy to meet changing objectives. Information will be key to the long-term growth of your business through content.

Mentorship and Knowledge Sharing

Even the most effective content plan loses its impact if there’s no system in place to facilitate the longevity of that plan. As new employees join your business, it’s imperative for key team members to share their expertise and functionality. We’ll help you establish mentorships and continuous collaboration.

Healthcare

70,000 health-related searches occur on Google every minute. By identifying what your ideal customers are searching for, we can develop strategic content funnels for driving qualified leads into your business.

Establishing authority, building a bond, and showcasing expertise are integral parts of attracting new consumers. As an award-winning San Diego content strategy agency, we know how to attract your target audience and present valuable information that persuades that audience to trust you. And through a carefully designed content calendar, we can help you guide every consumer through the journey leading from awareness to action.

Customer loyalty is paramount in the healthcare industry. Potential patients need to know they can trust you before they’ll consider your services. That’s where a targeted content strategy makes the difference. A 2019 study showed that 52% of Americans are concerned that the health content they are reading online is not credible. That’s why our healthcare content strategies position our clients as trustworthy leaders in the healthcare industry. And because 47% of people feel that healthcare content is trying to sell something rather than provide accurate information, we can elevate you above your competition by spearheading the strategy with value-focused content. In the healthcare industry, content is king.

Fintech

In the world of fintech, consumers are constantly looking for the next trend or breakthrough. With a heavy focus on actionable advice, an intuitive content strategy can position your business as a thought-leader in your industry.

Fintech is a never-ending race toward digital dominance of finance. Today, those changes come with a flurry of concerns for the average consumer. By targeting those concerns and establishing credibility, our San Diego content strategy agency can help you become the leading resource within your market. For example, growing concerns related to digital security place a burden on fintech companies to showcase premier security practices and technology. Through strategic content, we can help you deliver peace of mind to your audience.

Account-based marketing is a common strategy within the fintech industry because individual accounts can represent massive value. We’ll help you align your content strategy with that guiding principle, allowing you to cater to your highest value clients. And by setting up your KPIs to monitor the success of your content strategy in this regard, we can help you adapt to the changing needs of your target audience. Digital Authority Partners can make your brand more human while personalizing your content to your ideal consumer.

Education

A recent study showed that 27% of prospective teen students cited YouTube videos as a major influence in making an enrollment choice. That type of data that will help us craft a content strategy that delivers measurable results.

We take great pride in serving as a premier San Diego content strategy agency. One way we’ve risen to the top is by helping clients understand the consumer journey and how to utilize that information. By helping you better understand how your target consumers make decisions, we give you the foundation on which you can create content that persuades that audience to choose you more often. And by helping you craft the ideal customer experience, you’ll gain a roadmap to more traffic and enrollments.

A primary goal of any content strategy within higher education should be to position you as a leader in the eyes of the next generation of students. How will you do so? Through an SEO audit, we’ll make sure you’re getting your content in front of your target audience. Through content variety, we’ll ensure you’re speaking to that audience at various stages of the consumer journey. And through personalized content, we’ll help you develop the types of bonds that consistently lead to enrollments.

Law offices (firms)

When choosing a lawyer, consumers tend to look within 30 miles. That’s the type of information Digital Authority Partners takes into account when formulating a content strategy to get your firm in front of qualified consumers.

While consumers in other industries might look for value, consumers within the legal industry place a greater premium on things like responsiveness and credibility. For example, a 2020 study showed that attorney responsiveness was “crucial” when choosing a law firm for 43% of respondents. And out of thousands surveyed, 80% said reviews and ratings were either “very important” or “somewhat important” in the selection process.

As a leading San Diego content strategy agency, we understand how to utilize that information for your benefit. When it comes to marketing collateral, we might prioritize case studies and client testimonials over other types of content to showcase positive reviews and outcomes. And to elevate perceived responsiveness, we may incorporate more ways for the consumer to contact your firm through various forms of content. These subtle techniques lead to measurable results across the metrics that matter most, such as traffic, engagement, and action. When paired with communication that speaks directly to your target audience’s pain points, the final content strategy can elevate your results in countless ways.

Real Estate

75% of buyers and sellers work with the first agent they contact. That’s why making your audience click on you first is paramount. How can you do so? Through highly targeted content.

Real estate is an industry dominated by information. What kind of information? That depends on the consumer. While some are looking for home prices and availability, others will be looking for which type of mortgage is best for them. And while one person might be searching for local real estate agents, another person will be looking for information on the current interest rate. What does this mean for you? It means a well-crafted content strategy can funnel eyes toward your business. And if your content delivers what those audiences are looking for, it means more clients.

But how do you find qualified leads and convert them into clients or customers? First, create content that’s locally focused. In real estate, location matters. And to show up at the top of SERPs, you’ll virtually always need a local angle in your content. It’s also imperative to create a wide variety of content to ensure that no matter what your audience is searching for, they find you. As an experienced San Diego content strategy agency, we’ll help you craft a content calendar that attracts every part of your target audience.

Professional Services

In professional services, your audience will choose you when you clearly demonstrate a deep understanding of their challenges or needs. A high quality content strategy allows you to express that understanding over and over.

When it comes to acquiring new clients, the professional services industry is among the most competitive. Although you offer a wonderful service, there could be a dozen other businesses or professionals in San Diego who offer a similar service. How does the consumer know that you’re better than the rest? How does your target audience know that you’ve helped people with the very same challenge they now face? The first thing we’ll do is modify your content strategy to showcase why you’re the best option in San Diego. Case studies and personalized content can give prospective consumers an accurate idea of your value and efficacy.

From that point, credibility and relationships lead to the desired action. Do you want your audience to see you as the leading resource in a particular tech sector? Our San Diego content strategy agency will prioritize how-tos and eBooks to establish authority. Do you want another business to choose you as a consultant? We’ll incorporate a communication strategy that speaks directly to the pain points of the businesses you want to work with. Through relevant content, you’ll build a relationship and earn consumer trust.

You’ll Be
In Great Company

Schedule Your
Free Consultation

Have questions about whether you need a content strategy overhaul? Schedule a consultation with a DAP content strategist today and find out what we can do for your San Diego content strategy needs.

Michael Reddy

San Diego

8248 Mercury Ct
San Diego, CA 92111

Why San Diego Companies Choose Us For Their Content Strategy Needs

We’re Experienced.

Our San Diego content strategy team has created robust content strategies & executed them for fortune 500s and startups alike. You’ve probably even seen some of our content work!

We’re On-Time and On-Budget.

We understand your need to work on a schedule and budget. We’ll utilize meticulous planning to ensure we can hit every deadline all within the prescribed budget.

We’re Award-Winning.

This year alone, Digital Authority Partners was named the: Gold Winner – Best Search Engine Optimization Agency, one of the Top SEO Agencies by Clutch, an Expertise Best SEO Agency, and one of UpCity’s Top SEO Companies in the USA.

We’re Focused on the Future.

Commitment to top-quality deliverables has its perks. We’re pleased to have earned accolades throughout the digital marketing industry for our content marketing campaigns, as well as other digital marketing campaigns.

Software as a Solution

Financial services

KYROS

$3M New business secured during the first year due to marketing efforts
#1 Loyalty program lifetime value software ranking on Google
13.54% The click-through rate on email (vs. ~2.5% industry average)
15% Reduction in cost to serve by leveraging business intelligence solution

View case study

Technology

Dickson

10% increase in total leads YoY
18% reduction in bounce rate
71% increase in email click-through rate
3x increase in form conversion rate

View case study

Managed Service Providers

Professional Services

Technology

Table XI

14% increase in pageviews
20% increase in organic traffic
10% decrease in site-wide exit rate
6% more sessions per user

View case study

E-commerce

Twinkle in Time

35+ point increase in Domain Rating (DR) within six months
354 ranking keywords for the client’s website after one month
10K+ unique visitors gained within six months

View case study

Healthcare

Technology

Orthogonal

Page 1 ranking for primary keyword
65% increase to both page views and time on site
43% increase in conversion rate
20% decrease in bounce rate

View case study

Education

LadyBug & Friends Daycare and Preschool

200% Increase in revenue year over year
253% Increase in organic traffic year over year
2,000+ # of local keywords ranking

View case study

Want to meet with our team?

Book a meeting directly here

We consider all types of content

When it comes to developing content strategies, we’re the San Diego content strategy agency that has no limits. Our expertise across a wide variety of industries allows us to provide analysis, guidance, and actionable advice for virtually any situation. From macro subject matter to highly nuanced and targeted content, we’re always able to customize our proven strategies around the needs of our clients.

We evaluate every aspect of the content and how to make it benefit your business. We’ll identify ideal audiences, consider SEO and SEM approaches, and deliver marketing objectives that drive your business forward. We’ll develop a long-term vision that suits your unique wants and needs.

We live and breathe digital marketing

From identifying audiences to crafting content to examining SEO strategies and beyond, digital marketing is what we do. We’re proud to be a San Diego content strategy agency with a long track record of digital marketing success across time, industries, and channels. While our strength comes from an experienced team of digital marketing professionals, it’s our commitment to elevating your business that’s earned us such success.

We want to know how we can enhance your business. Our team of analysts, engineers, strategists, designers, and marketers are standing by to transform how you connect with your target audiences. We’re eager to customize our proven strategies to your business.

Full transparency

Transparency is a pillar of everything we do here at Digital Authority Partners. From pricing to processes to how we communicate, an honest, open relationship is how we’ve achieved unbeatable results for our San Diego clients. If you have any questions for us, please feel encouraged to get in touch. We’re happy to provide answers, recommendations, and more.

Why is transparency so important to us? We believe that’s the way business should be done. That’s the only way to gain your unadulterated trust. And that’s what your audience will want from you. By making transparency a key aspect of our identity, we can easily relate to you and your consumers.

We Know How To Define and Track Marketing KPIs

Like a traveler lost in an unknown place without a map, trying to guide your business to new success can’t be done without clearly defined KPIs. Those key performance indicators are like road signs telling you where you are and how to arrive at your goals. That’s why our process often begins by defining the unique KPIs that matter most to your business.

Just as important to defining KPIs is understanding how to track those KPIs. Information is the fuel for your business’ success, but the quality of that fuel is determined by how the information is gathered. Our proven methods allow us to monitor your KPIs so we always know how to adjust your content strategy.

Do You Have a Question?
Contact Us!

Location 8248 Mercury Ct San Diego, CA 92111
Email hello@digitalauthority.me
Phone (619) 786-8175

San Diego Content Strategy Agency

Schedule Your Free Consultation

Looking To Meet Now? Schedule A Meeting Today

Clutch

Clutch

Inc 5000

UpCity

Clutch

Clutch

What Our Clients Say About Us

Work With San Diego’s Top Content Strategy Agency

We Help You Create Results-Driven Content Strategy

Digital Authority Partners ServicesYou May Be Interested In Our Other San Diego Services

Expertly-Crafted Content Strategy Work Since 2016

Healthcare

Fintech

Education

Law offices (firms)

Real Estate

Professional Services

You’ll Be In Great Company

Schedule Your Free Consultation

Why San Diego Companies Choose Us For Their Content Strategy Needs

We’re Experienced.

We’re On-Time and On-Budget.

We’re Award-Winning.

We’re Focused on the Future.

Our San Diego Content Strategy Work/b>

KYROS

Dickson

Table XI

Twinkle in Time

Orthogonal

LadyBug & Friends Daycare and Preschool

Want to meet with our team?

Why You Should Choose Digital Authority PartnersFor Your Content Strategy Needs

We consider all types of content

We live and breathe digital marketing

Full transparency

We Know How To Define and Track Marketing KPIs

Do You Have a Question? Contact Us!

Work With San Diego’s Top
Content Strategy Agency

We Help You Create
Results-Driven Content Strategy

Digital Authority Partners Services
You May Be Interested In Our Other San Diego Services

Expertly-Crafted Content Strategy Work
Since 2016

You’ll Be
In Great Company

Schedule Your
Free Consultation

Why You Should Choose Digital Authority Partners
For Your Content Strategy Needs

Do You Have a Question?
Contact Us!