Is AI Use in Mobile App Development Good for Businesses?
Today's businesses need apps to survive. However, the latest trends in digital processes include AI applications. This complex new tool raises many questions about how it can be best applied to mobile apps, as well as other digital marketing areas. Any mobile app development agency in Chicago can tell you that the applications of artificial intelligence (AI) in apps will keep increasing in the future.
Here are seven reasons for including AI in your mobile app development plans
- Quickly gather and process information
- Provide more personalized experiences
- Leverage emerging technology trends
- Discover and implement fresh solutions
- Strengthen your app’s security features
- Store and manage large blocks of data
- Make any work fast, smooth, and easy
There’s a lot to discuss, so get ready to take notes.
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7 Reasons Why AI is Great for Your Business’s Mobile App
AI plays many vital roles in modern life, most of which contribute toward making everyone’s jobs easier. That applies to you, the developer of the mobile app, and the end user, the people for whom you created the app. That is not to say, however, that AI is perfect or ensures perfection.
How much it will help your mobile app or business depends on how you intend to integrate it into your app and how effectively you use it during development. Thankfully, AI tools are mostly intuitive. Below are seven reasons you need AI in your app and how to use it.
1. Quickly gather and Process Information
Say you want to develop an app based on robust market and research data. How do you do it? You might think that conducting painstaking research is the way to go, and that would have been true just a few years ago. A mobile app development agency in Chicago, on the other hand, would now suggest AI.
Small businesses need to work smarter than their larger peers to have a chance at winning, and for them AI can be an especially great help when gathering the information needed to create an app. Using AI tools can greatly reduce your team’s workload. ChatGPT, INK, and similar tools can do most of the hard work for you and generate ideas from the data.
2. Provide More Personalized Experiences
One of the most talked-about features of AI-powered apps is their potential for advanced levels of personalization. You can apply AI to generate detailed, user-specific suggestions while using non-invasive data collection methods with the help of a skilled mobile app development team.
This is already used in many industries, such as fitness and entertainment. Netflix, Hulu, and Disney+ all have apps that use machine learning to offer custom suggestions based on user behavior. This is critical for businesses that greatly depend on user experience (UX).
3. Leverage Emerging Technology Trends
Tech trends are only set to evolve further from here, so the sooner you position yourself as an early adapter, the better. App stores have seen an influx of AI chatbots since the release of the biggest name in AI, ChatGPT, and their developers have greatly profited from that.
Jumping on trends is not the point, though; far from it. You have to keep up with emerging trends in a manner that makes sense for your business and your customers. If you are unsure what that is, try consulting a mobile app development agency in Chicago for some ideas.
4. Discover and Implement Fresh Solutions
AI represents the next step in finding solutions for everyday problems for people; hence, all the interest is in generative AI tools. It does not have to be a major life problem or a world-changing idea. It must simply make sense for your business, its products, services, and users.
You can start small. For instance, think of what Chicago is known for on a national level (or even a global level, if that applies to you), and one answer is most likely food. In that case, an app that can map Chicago restaurants based on dietary restrictions and preferences has some potential.
5. Strengthen Your App’s Security Features
AI does not have to be the main selling point of your mobile app, though. Any good mobile app development agency in Chicago should tell you that security is a major issue for businesses and their users. Any personal data collected or stored within the app is vulnerable to danger when security is poor.
With AI, you can add a few critical features that strengthen your mobile app’s security, making it more reliable for your users. Two of these functions are biometric security and threat detection. Users feel more at ease knowing that access to their app is limited to them.
6. Store and Manage Large Blocks of Data
AI apps use machine learning (ML) to grow and evolve, essentially extracting useful information from patterns of data. In the same way, AI and ML allow you to analyze large chunks of data to learn from them or even predict results based on trends they find.
This type of AI has plenty of use in many important Chicago industries, including sports, finance, and healthcare. When applied correctly, it also allows you to make smarter business decisions that lead to better growth. An invaluable AI mobile app would also allow your users to do that.
7. Make Any Work Fast, Smooth, and Easy
AI tools are becoming important for small businesses, so much so that you risk falling behind your competitors without them. Even with the help of a mobile app development agency in Chicago, you still need the help of AI to assemble a unique and valuable mobile app.
Whether you use it for research or development, AI makes your work much faster, smoother, and easier than if you manually perform most tasks. However, as a final note, you must remember that AI is still in development, so you must be careful of the tools you use.
AI significantly influences mobile app development, and it is set to continue expanding its hold as it develops. AI is good for mobile app development and is poised to become very necessary in the future. It might have flaws, but the benefits far outweigh them.
Need help developing an AI-powered mobile app for your business? Contact Digital Authority Partners to learn how we can help.
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