From uncovering root causes to instilling an analytics-driven culture, DAP helps companies get more from their data. Our services are designed to give you a 360-degree view into product performance, user behavior, marketing effectiveness and more — so you can turn valuable business intelligence into your competitive advantage.
Innovate with analytics
Track product performance
Uncover new opportunities. Fix issues before they become problems. Identify frequent crashes, long load times and bugs to keep your users happy.
Understand user behavior
How are users interacting with your product? Do they like its features? Are there friction points? Analytics shows you what your users really think.
Make better decisions
Find the truth in your data. Convert more users into paying customers. Identify and optimize your best performing features.
How we can help
Map your analytics goals.
View your business through the lens of data. We work with you to understand your current analytics state, then help you define the best tools and taxonomy to capture the data you need. Service includes a comprehensive analytics audit & implementation roadmap.
Capture the right data at the right time.
We’ve helped clients implement some of today’s most robust analytic platforms, including Google Analytics, Tableau, Optimizely and Hotjar. Our partnerships with leading platform developers ensure that integration runs smoothly, and supports your current infrastructure.
Discover hidden opportunities.
Does the color of a button really influence click-through rates? Which new product feature performs best? We conduct A/B testing, multivariate testing and more to help you uncover the answer. Understand trends, the “why” behind performance, and find the best solution to your business problem.
Get insight, then take action.
We provide easy access to data and reports so that critical information isn’t hidden in silos. Get the latest visualization tools to paint a compelling picture that’s easily understood by everyone. Turn your knowledge into action, and action into real business results.