For help in expanding your healthcare company's reach, you've come to the right place: Call on a Fractional chief marketing officer from Digital Authority Partners (DAP). If you're seeking C-suite marketing guidance without the C-suite cost, the answer is a Fractional CMO for healthcare companies.
On a part-time or “fractional” basis, our Fractional CMOs guide marketing efforts to establish your organization, virtual or in person, as a trusted leader in your field. It's time to combine your scientific genius with our marketing prowess—here's why.
increase in customers for an innovative healthcare company.
increase in revenue for healthcare solutions company.
increase in online leads for health monitoring device manufacturer.
increase in organic keywords ranking year over year for a mental health provider.
average revenue growth for Businesses that engage with Fractional CMOs.
Our Healthcare CMOs have scaled 50+ medical groups to $250M+ in patient revenue, expanding single practices into regional market leaders.
Strategic CMO leadership boosts new patient volume by 185% while reducing acquisition costs 45%, proven across 200+ healthcare providers.
Expert CMOs turn $15K-$150K monthly budgets into packed schedules of high-value treatments and procedures.
From market disruption to revenue acceleration, our strategies deliver 400% ROI through targeted market capture and higher-value customer acquisition.
Schedule a consultation to see how a DAP fractional CMO for healthcare can help your medical organization.
As your fractional CMO, the qualified candidate can perform all duties that a full-time, in-house CMO would perform, but on a part-time basis. These positions can be held remotely, further reducing the cost to you since there’s no need to make room in a brick-and-mortar office or send out an onboarding package.
A fractional CMO is available to help you meet your marketing goals and increase the return on your marketing spend. They also keep your office up-to-date with current technologies and strategies used by top healthcare marketing agencies. Fractional leaders do the research, review the metrics, develop the plans, and create actionable goal-oriented items for your team to increase your organization’s visibility with patients and clients.
Let’s discuss your marketing needs and discover how our Fractional CMOs can drive growth for your business.
A fractional CMO’s basic roadmap to helping healthcare companies could look like:
A fractional CMO in healthcare is an individual who is a C-suite professional marketing expert and assumes the role of chief marketing officer on a part-time or “fractional” basis for a healthcare company. This means that they provide the same executive-level marketing leadership, expertise, training, and function to the company but on a fractional basis, making it an affordable option for medium-sized companies.
Leading a healthcare company takes time and dedication: Creating new technology, medicine, or medical devices or caring for patients directly are top priorities. Make the most of your time with a dedicated marketing professional—a fractional chief marketing officer for healthcare companies.
Your part-time C-suite level marketer can handle reaching your target audience, keeping advertising materials compliant, and growing your organization or practice while focusing on what you do best.
A fractional CMO optimizes marketing strategies and makes it easier for you to focus on the science. This sets the stage for a higher return on marketing investment on a cost-effective basis and greater production on your side.
Absolutely! One of the biggest advantages of hiring a fractional CMO is that you won’t need to provide them with an office or a benefits and salary package that you’d expect to award a C-level executive. A fractional healthcare CMO offers the benefits of expert-level staffing without the actual full-time employee or staff.
Yes. A DAP fractional CMO in healthcare focuses on creating successful lead generation strategies and takes measures to improve patient/client acquisitions. This can be done through the generation and implementation of marketing campaigns, refining a healthcare company’s targeting and messaging to better address the intended audience.
Fractional healthcare marketing experts gear digital marketing channels to potential patients and clients and streamline conversion funnels. Your DAP fractional CMO keeps a watchful eye on KPIs and makes adjustments to your marketing efforts where and when needed based on those metrics.
It’s easy. Simply fill out our contact form and schedule a consultation with one of our professionals.
We’ll discuss your marketing requirements and goals, discuss your timeframe, and connect you with a healthcare-specific fractional CMO that best fits your needs. You can begin working with a fractional CMO quickly, and see exponential growth in your healthcare business.
A fractional CMO in healthcare performs the same functions that a full-time executive CMO on your staff would do. They audit your marketing efforts and design and implement marketing campaigns. Our experts review, renew, and tweak existing marketing strategies. Optimizing your online presence can include fine-tuning your SEO strategy or paid ads campaigns to attract the target audience you want to attract and make your venture more visible.
A DAP fractions CMO for healthcare can also help you hire new marketing team members, oversee and train existing team members, and develop a 12-month marketing strategy for your coming year. With a fractional CMO for healthcare, your marketing spend is closely monitored (along with your KPIs). Monitoring key performance indicators means that when efforts aren’t performing, changes can be made, and you receive a high return on your marketing investment.
The cost of a fractional CMO for healthcare varies based on your needs, the specific nuances of your industry, the amount of work you want, and the timeframe within which you’d like it completed. Although the cost varies, most fractional CMOs have hourly fees between $250-$500 per hour.
Choosing a fractional CMO can be a smart and cost-effective choice for mid-sized SaaS companies that don’t want to hire a full-time CMO. By hiring one of our fractional CMOs, you can benefit from our expertise and strategic guidance on a part-time basis, while avoiding the high overhead expenses that come with a full-time executive.
The length of time it takes to see results from working with a fractional CMO in healthcare varies depending on the current state of your own marketing efforts, the amount of work that needs to be completed, and the level of expertise required to achieve the results you want. It isn’t unusual for companies to see an upturn in their numbers within a few months of working with a fractional CMO.
Mid-sized practices and organizations typically benefit most from hiring a fractional CMO for healthcare. These companies are usually in need of the expert-level marketing provided by a full-time CMO but often do not have the budget to support hiring an executive to fill the position. Fractional healthcare CMOs make it possible for these companies to get the expert-level marketing they need without the often impossible price tag.
In fact, DAP’s work with Assured and Blue Cross Blue Shield highlights our abilities to elevate a company’s visibility, target company-specific goals, and spearhead new platforms that streamline employee/client relations and increase client satisfaction.
We offer marketing strategies custom-fitted to your company’s needs. A fractional CMO in healthcare helps you get the level of expert marketing skills you need at a price that works for you.
Marketing is an essential part of a business model, and hiring a DAP fractional CMO can be the solution you need to see to believe.
By partnering with a fractional CMO from DAP, you gain more than just a service provider. You gain a strategic ally dedicated to transforming your marketing initiatives into tangible, measurable successes. At DAP, our track record speaks volumes.
We have consistently delivered measurable ROI for our clients; between our industry knowledge and innovative strategies, we’re in a key position to drive growth sustainably. DAP is celebrated for our incredible content marketing services, digital design, fractional chief marketing officers, and more.
Our holistic approach goes far beyond consulting. We become your ally, teammate, and biggest supporter. Your healthcare organization is incredible—and we can help make sure the world knows it.
