Multi-channel marketing drives the most patient intakes. Profitable channels for plastic surgery practices are radio, television, SEO, PPC, paid social, social media, remarketing, and email. But not all practices have the budget or marketing leadership to run omnichannel campaigns successfully.
Recently and for the first time in history, digital advertising spending has surpassed traditional advertising spending in healthcare. According to the Pew Research Center, 77% of patients begin their journey to a provider with online searches.
SEO and PPC are the two best means of improving your online visibility. If you have the budget, we recommend both. PPC can deliver results from the moment your ads go live. On average, across all industries, PPC returns $2 for every dollar spent. Many of our healthcare clients are seeing 5x returns.
SEO is a long-term strategy focusing on unpaid (organic) traffic. SEO takes a minimum of six months and up to two years for competitive keywords to win top rankings. However, SEO continues producing with minimal maintenance for years to come. On average, SEO returns $5 for every dollar spent. Many of our clients are seeing 7x returns.