Chicago Demand Generation Agency

Fintech consumers are more informed than ever during the buying process. That’s why new, innovative ways to create demand are needed to elevate brand perception and generate interest in products.

While consumers require information to make educated purchasing decisions, they don’t want to feel like they’re being sold to—being pressured, manipulated, etc. Through demand generation techniques proven to achieve modern success throughout the fintech industry, we can find natural, organic emotional connections between your brand and your target audience. Our Chicago demand generation agency understands how to leverage marketing assets to meet a customer’s emotional needs, then guide them through the buying process to help them justify the purchase with logic and data.

While many fintech companies focus far too heavily on high volume lead gen, we’ll give you an advantage over competitors by generating demand for your specific products and services. Lead generation may produce more leads, but the majority of those leads will have zero buying intent. By educating the audience while generating a desire for your offerings, our strategy will deliver high-quality leads who are prepared to buy. This is a quality over quantity approach, and one that will optimize your ROI, revenue, and other key performance indicators.

Only 17% of consumers first arrive at an eCommerce website with the intent to buy. That means brands focused only on lead gen are throwing money down the drain.

Yet there’s a simple and robust solution to this problem: demand generation. Why waste the majority of your marketing budget to attract as many new leads as possible when only 17% of them will arrive at your site with the intent to purchase? Instead, leverage the power of demand generation to create a relationship with targeted consumers, to establish your authority or the quality of your brand, and to generate interest directly in the products you offer. While lead generation is focused on the top of the funnel, our Chicago demand generation agency will take a holistic approach to marketing, crafting a long-term strategy that encompasses every level of your sales funnels.

In the world of Ecommerce, consumers have choices. Your competitor is only a click away. 74% of Ecommerce shoppers use search engines to research items and compare products from different companies. So, how will you capture the attention of consumers and make them loyal to your brand? Through targeted demand gen strategies, such as engaging content, Digital Authority Partners will focus resources on high-quality leads to generate a desire for your specific products.

96% of people use search engines when looking for legal advice. That’s a sea of prospects ready to flood your sales funnel when you wield a highly targeted and custom demand generation strategy.

Rather than simply driving traffic to your website, our Chicago demand generation agency will craft a custom strategy to elevate consumer interest in your specific services. For example, every personal injury firm offers similar personal injury legal services. How do you cultivate interest from a targeted audience in only your services, making you the premier personal injury firm in Chicago? Demand generation. This two-sided approach will raise awareness for your legal firm while educating consumers on the unique benefits of your services. Our experts will facilitate a relationship with your audience, helping them understand how you can directly enhance their lives.

From content marketing to advertising to nurturing and beyond, our demand generation plan will prepare consumers for the buying decision. We’ll leverage engaging content and positive user experiences to generate excitement for your services, causing consumers to block out your competitors and focus only on what you can provide. This is a long-term approach that consistently grows your client base while establishing your authority over relevant subject matter.

One out of every 20 search engine queries is health related. Demand generation is the key to obtaining your share of that massive market with optimal efficiency.

Consider the journey of the average healthcare consumer. They begin with a question or problem, and they flock to the internet to find information or solutions. Their search query is met with a page of results, all of which offer some sort of content related to the topic in question. The consumer clicks on what appears to be the most relevant choice. What happens now? That depends a great deal on the demand generation strategy of the healthcare organization that produced that particular piece of content. Without a robust demand gen strategy, the consumer will likely spend a minute on the page to evaluate the contents, then leave in search of more information. Organizations focused on lead generation might capture contact information before the consumer departs, but the vast majority of those types of leads will arrive with zero intention to purchase.

Here at Digital Authority Partners, the premier Chicago demand generation agency, we’ll arm you with a demand gen strategy that uses the first connection point as a launchpad for a long-term relationship with that consumer. Rather than attempting to collect as many leads as possible, our experts will strive to create relationships, build brand awareness, and generate interest in the services you provide. As a result, you spend fewer marketing dollars to collect high-quality leads that have a direct interest in your offerings.

Through education and brand storytelling, an effective demand generation strategy can create excitement for your cause or services. Through this approach, your target audiences will view your offering as the ideal solution to their problems.

In essence, demand generation is the process by which you can generate direct interest in your programs, services, or initiatives. Unlike lead generation, which has the core objective of collecting prospect information, demand generation is the process of convincing a target audience that a particular problem or need exists before persuading that same audience that you have the perfect solution. While this type of marketing approach has a longer timeline, it results in high-quality leads who have a relationship with your brand and an understanding of what it is you’re trying to sell.

Education is a large part of demand generation. Through engaging content and marketing assets, our Chicago demand generation agency can inform your target audience about the benefits of your offerings. This creates a more robust connection between your government organization and targeted consumers. To reach your objectives, we’ll tailor proven demand generation strategies to your needs. As a data-driven digital marketing agency, we’ll leverage measurable results to guide us to your desired destination.

Students use college websites (47%) and search engines (37%) far more than any other resource to learn about higher education institutions. Demand generation can optimize how you attract these audiences.

In the world of education, the decision-making process is far longer than that of virtually any other industry. While consumers may take a matter of weeks to choose a law firm or a healthcare provider, students can take months or years to choose a college. That’s why demand generation is extremely effective when it comes to optimizing ROI, enrollments, and cost per acquisition measurements. Demand generation is a long-term approach to marketing in which assets like content and social video are used to build brand awareness, generate interest in your programs, and establish authority. By doing so, our Chicago demand generation agency can help you create relationships with prospective students.

Our approach to demand generation begins with a comprehensive audit of your existing funnels. We’ll analyze how you reach, engage, and communicate with your target audience. We’ll discover opportunities, craft a custom demand generation strategy, and consistently evaluate the consumer journey. Through measurable results, we’ll monitor success and modify the strategy to generate meaningful demand for your educational institution or services.