Here at Digital Authority Partners, we understand what’s important to you—achieving more traffic, more leads, and more sales. The single most important aspect of SEO is to make sure your website meets the technical requirements of the largest search engines in the world, a discipline commonly known as technical SEO.
As an award-winning Chicago technical SEO agency, we've helped a wide variety of businesses to achieve and surpass their goals. From B2B businesses and government organizations to ecommerce companies and beyond, we take great pride in supporting Chicago-based businesses like yours excel online.
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Factors such as meta descriptions, title tags, a well-written sitemap, page speed, schema mark-ups (among many other factors) dramatically impact your ability to rank highly in search results. These are some of the factors that Google takes into account when trying to show the best possible results to users based on their search query.
It’s not only that these factors can help your site rank, but when implemented incorrectly it will prevent you from ranking highly in search results. Work with Digital Authority Partners to ensure you get the most out of your SEO efforts. As a renowned Chicago technical SEO agency, we have worked with hundreds of companies to ensure their sites are fully optimized.
The title tag is what appears in the headline of snippets on search engine results pages and it is one of the most important factors impacting your visibility in Google search results. A title tag is incorrect if it’s missing, too short, too long, not descriptive enough, etc. The title of each page on your website should be unique. We help you identify all your Title tags and optimize them so you can rank highly in search engines.
The purpose of an H1 tag is to give search engines a better understanding of the overall purpose of your page including its topic, primary keyword and focus. Each page on your website should have a unique H1. In addition, there should be only 1 H1 per page. Our SEO experts will analyze your website and provide recommendations on how to improve your H1s across the entire website.
A page meta description is used by Google to better understand the page’s purpose. In addition, sometimes Google uses it to display in their search results as a snippet. Each meta description on your site should be unique to the page and clearly tell both Google and users what your page is about. Whereas meta descriptions do not impact your SEO efforts directly, they do affect if web users click on your search result and navigate to your website.
Long articles get 3x more traffic, 4x more shares and 4x more backlinks than shorter articles. We analyze your current website and primary competitors to determine the optimal length of your content in order to rank in search engines. Google treats any page with fewer than 500 words as a stub, and will likely not index it. In general, articles with 1,750-3,000 words rank significantly higher than pages with 500-1,500 words.
In order for Google to rank a page in search results, the page has to be indexable. To help Google index your site, you should have a sitemap that can be discovered by Google bots. It should also note all of the pages you don’t want search engines to index, for example: your admin panel, duplicate pages, etc. A common error businesses make is launching pages and even full websites with “do not index” tags. This destroys your ability to rank on Google.
A canonical tag tells search engines what version of a page you want them to index. It can be used for pages that are duplicates or near duplicates. This helps your website rank by telling Google which version of a page that you want them to use in their search engine. For example, this can be used when you have multiple versions of the same page with the same copy across multiple geographies.
A do-follow or no-follow tag instructs search engines to crawl or not crawl a link you’ve added to your website. For example, if you put a do-not-follow on a link within one of your pages Google will usually not “click on” that link or pass to it any SEO value. For example, affiliate links, promotional articles, and user-generated links (e.g comments on your website) should all be no-follow links. We analyze your website and determine which links should be do-follow or no-follow links.
Orphan pages are not linked to from anywhere on your website and cannot be accessed unless a user knows the exact link. Orphan pages are bad for SEO and for the user experience. We analyze your website, locate all orphan pages and make sure they are properly linked.
A redirect should link directly to your most up-to-date URL. You should not redirect to a page that has a redirect to another URL. This means that in all cases where there is a redirect to a redirect you should replace the links with the most up-to-date links in order to maximize your visibility in search engines.
Incoming links, also known as backlinks, are a Google SEO factor that determines, in part, if a page on your website is ranked highly in search results. Whereas not all your website pages deserve getting a backlink (or more), we analyze your website and provide you with a report of the pages that you should focus on getting high-quality backlinks to.
When creating content for your website blog, it’s important to link to third party high-authority websites in order to back your claims. Outgoing links tell Google “the company you keep”. Including third-party high-authority links in your content is an important factor that determines if your page ranks in search results.
Broken redirects are redirects that link to a page that does not exist. You want to ensure all redirects go to live pages and not 404 pages which are bad from both an SEO point of view and user experience point of view. Or SEO experts will find and, if needed, fix all broken redirects on your website. Alternatively, we can also work with your current development team to fix the issue when applicable.
A redirect loop happens when a URL directs back to itself. This means you’ve created an infinite loop of redirects. This causes too many errors in a user’s web browser and leads to a poor user experience. In addition, it causes issues for search engine crawlers. We help identify this issue on your website and then our development team can also fix it.
A redirect chain is a series of redirects between the first redirect and the final redirect. What this means is a redirect that goes to a page that has a redirect to another page. The goal of a redirect should be to redirect from one page to the final page, without any pages in between. This is important as too many redirects cause indexing issues, and slow your website experience for your users.
There are multiple methods to ensure that Google understands your site structure across countries and languages. This can be accomplished through the URL structure and certain tags. Some of the most common tags include HTML Lang and Hreflang leveraged so that Google fully understands how to index your international website. If done incorrectly, you are at risk of losing site rankings across each region due to duplicate content issues.
Page speed impacts both technical SEO (ranking) and the user’s experience on your website. Since Core Web Vitals was announced by Google, page speed has become a top factor in ranking. If your site is slow, you will have a very hard time ranking in the top few results on Google.
The site needs to be coded properly to be read appropriately by Google. This includes properly formatted and minified JavaScript, CSS, HTML. If there are any site code issues, we will help you address them accordingly.
Healthcare consumers are increasingly likely to turn to an internet search for answers. That presents an opportunity for healthcare companies to bring in more customers through strategic technical SEO. According to Google, 5% of all Google searches are health-related. Search drives roughly 3x more visitors to hospital sites than non-search. What does this mean? In short, internet search is a dynamic growth area for the healthcare industry, and those who take advantage of well-defined technical SEO strategies will reap the rewards. As the leading Chicago technical SEO agency, we’ve spent thousands of hours perfecting, revising, and adapting our process to local healthcare operations. We’ve worked with national brands, small practices, and everything in between. No matter the client, we’ve used our technical SEO expertise to boost digital presences and enhance search rankings. How have we done so? We blend our knowledge of technical SEO as it relates to healthcare consumers and the Chicago area, capturing the ever-changing formula needed to achieve measurable results. Through website audits, off-page SEO strategies, and more, we’re consistently able to reach the KPIs that matter most to healthcare companies. In healthcare, search is how consumers find and evaluate potential services. With a technical SEO strategy powered by Digital Authority Partners, you’ll leap to the top of every relevant list.
Professional services is an industry in which local competition is fierce. How will you separate yourself from competitors? How will you steal away qualified clicks? It all starts with a custom technical SEO strategy… From management to tech to highly technical professional services, SEO is often the difference when a potential customer or client begins their search. Consider someone seeking an accountant. The average consumer doesn’t know which accountant in their area offers the best service. They rely on the internet to find options, evaluate reviews and ultimately make a decision. So, there’s an inherent advantage to the accountant whose website appears first and whose meta attributes persuade the target audience to click. As the premier Chicago technical SEO agency, we’ll make sure your website appears high in SERPs and we’ll deliver high-quality meta attributes specially engineered to appeal to your audience. We don’t stop at keyword analysis or on-page content. We utilize every aspect of our proven technical SEO strategies to achieve your unique goals. The value in technical SEO resides behind the scenes. That’s where we thrive. Let Digital Authority Partners elevate your website in the eyes of search engines to bring you the type of qualified traffic you crave.
From the way people exchange money to the way money is perceived, Fintech companies are the ones making an impact that resonates. Although that impact can be global, it starts with being found. When money is at the heart of the business, there can be inherent skepticism that swims through the minds of potential clients or partners. So, you don’t simply need to let the world know you exist. You need to convince the world of your efficacy as a business. That’s why backlinking and outreach spearhead the technical SEO strategies within the Fintech industry. On top of letting the world know your value, we also help search engines realize the immense value you bring as a website—something Google rewards with a high SERP rank. As a Fintech company, you understand the need to be not just one of the best, but the vanguard in your field. So, why settle for less when seeking out a Chicago technical SEO agency to fulfill your needs? Digital Authority Partners is here to increase your visibility, direct search engines to match you with the target audience, and showcase your value. Through premier technical SEO strategies, we’ll help you build brand trust and become the first name in Chicago Fintech.
For decades, SEO has evolved in perceived value. Yet its value has never been in question within the world of ecommerce. Through powerful technical SEO strategies, the unknown become household brands. In ecommerce, the brand often goes as far as its approach to SEO will carry it. Why? The very nature of ecommerce is reliant upon internet search. 44% of people begin their online shopping with a search engine, and 37.5% of all ecommerce website traffic comes from search. In many cases, it’s a simple matter of being seen…and being seen first. Here at Digital Authority Partners, the leading Chicago technical SEO agency, we develop a roadmap that places your website and offerings in front of your target audiences. How? We leverage visual user research to better define your buyers, we establish the KPIs that matter most, and we capitalize on competitor research to give you the edge over everyone else. Whether you’re a Fortune 500 company or a small ecommerce shop, we’re the expert team that can maximize your conversions and elevates your organic traffic. We know that your end goal is more sales and enhancing your brand’s value. Through technical SEO techniques proven to work time and again, we’ll bring those goals within your reach.
In the legal industry, search engines are the tip of the pyramid. 96% of people use a search engine when seeking legal advice, and 70% of law firms have generated new cases through their website. So, how do you make your website the first one people see when seeking legal advice you can offer? How can search engines become the spearhead of your case generation process? It all starts with a custom SEO strategy brought to you by the top Chicago technical SEO agency. Local search is vital in the legal industry. In fact, 71% of people think it’s important to find a local attorney when seeking legal services. People in the Chicago area need to know your firm is the one poised to deliver the high-quality service they need, and technical SEO is the key to that endeavor. The legal industry is also one in which partnership and serving businesses are vital to success. By catering our technical SEO techniques to your B2B search needs, your firm will become a valuable, high-quality option in the eyes of search engines, potential partner firms, and potential B2B clients. No matter your SEO goals, we’ll deliver a foundation for success through proven technical SEO maneuvers. It’s to become seen by the people you’re ready to help.
67% of people use search engines as their primary source of information regarding higher education, and 45% of those who do online research contact the institution for more information. The above outlines the importance of SEO when it comes to the field of higher education. Those statistics show that search is the core tool used to find and research educational institutions and that roughly half of those people will become qualified leads who call or email. In the world of education, a strong technical SEO strategy leads directly to more business. As an existing educational institution, you likely already have an SEO plan in place. In order to optimize the way SEO works for you, we’ll begin with a comprehensive audit that reveals problem areas (like broken links) and allows us to resolve all technical SEO issues. We’ll then build on that renovated foundation to make sure your website is the one individuals see first when they begin searching for relevant information online. You need the premier Chicago technical SEO agency not only because we’re armed with experienced SEO specialists and proven strategies, but also because size is never an issue. We’ve worked with small nonprofits, major universities, and every type of educational institution in between. That means we’re well-equipped to navigate the nuances of your operation, no matter how big or small.
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Here at Digital Authority Partners, we know that customers are the lifeblood of any business. You don’t just want to sell to your customers. You want to attract new customers, build relationships and facilitate trust so that every customer becomes a lifelong customer. That’s why every one of our services and procedures is engineered to cater to your unique customers. We’re obsessed with how our customers act, what they want and how to speak in a language they understand. That obsession has led to happy clients all across Chicago and beyond, and we aren’t stopping anytime soon.
While other SEO agencies specialize in either small businesses or Fortune 500 companies, we proudly serve businesses of all sizes. Every company comes with unique needs, unique content, and particular situations. That’s why the size of the company doesn’t matter—we’re focused on how we can map your path to technical SEO success. From small, one-location businesses to industry giants with more than 1,000 employees, we’ve achieved measurable results for every type of customer. For Digital Authority Partners, there’s no challenge too large and no goal too small. We’ll align our proven strategies with your desired outcome to deliver exactly what you seek.
Our Chicago technical SEO agency is addicted to achieving total satisfaction for every client. That’s why we begin by learning everything about your organization, your audiences, and your goals. Armed with that information, we create a custom plan to reach those goals precisely how you want to do so. We also go the extra mile. We’re more than happy to answer your questions and work with your development or marketing teams in order to set you up for long-term success. We take great pride in our work and even greater pride in our ability to satisfy the needs of our clients.
With years of experience and thousands of hours dedicated to the Chicago market, the Windy City is a beloved home for our Chicago technical SEO agency! We understand the nuances of the city and how both its businesses and consumers behave. That knowledge gives us an advantage over every other SEO agency, and we leverage that advantage into greater results for clients like you. There’s no place quite like Chicago, and that means intimate experience in this city is required to achieve optimal results for Chicago-based businesses. We’re proud to be armed with that experience. Let Digital Authority Partners use that knowledge to earn you success.