Orange County Fractional CMOs: Your Secret Weapon to Gain an Unfair Market Advantage

Is your Orange County business growing so fast you can barely keep up? Is your startup on the verge of scaling up? Or maybe you’re just tired of running your business’ marketing plan all on your own… but hiring a full-time Chief Marketing Officer? You don’t feel ready for that.

The solution — hire our fractional Orange County CMOs instead on a part-time basis! A fractional CMO gives you the benefits of seasoned leadership at the head of your marketing team … without the huge full-time salary expense. Let your fractional CMO align your marketing efforts around your goals, mission, and vision to help your business grow without limits.

140 %

increase in sales for a Fortune 1000 company within 12 months of partnering with DAP

92 %

of clients report wishing they had partnered with our Orange County Fractional CMOs sooner

40 %

less expensive to hire a Fractional CMO than a full-time CMO

4.5 X

increase in leads for companies that hire an Orange County Fractional CMO

TESTIMONIALS

AWARDS

OUR PROCESS

CASE STUDIES

Call or Text: (888) 846-5382

Our Clients Love What We Do And They Aren’t Shy About it.

Clutch 2023

Top Marketing Strategy Company

Clutch 2022

Top B2B Companies Global

Inc. 5000

America's Fastest-Growing Private Companies

Top Digital Agency

Featured on Upcity

What Our Clients Say About Us

“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers. ”

Lizzie O'Rourke Vice President of Marketing
DecisionLink

Accelerate Your Business with an Orange County Fractional CMO

In Orange County, seasoned Chief Marketing Officers command salaries north of $260k/year. Add another 40% for recruitment, bonuses, benefits, and vacation time, and we’re north of $364k/year.

Nearly every business could benefit from experienced senior leadership over their marketing efforts … but very few businesses need a full-time CMO, and even fewer can afford the salary expense of a full-time CMO. You may not even have the time for a full-time recruitment push — you have marketing decisions that need to be made now.

Even if you’re ready to hire a full-time CMO, our Orange County fractional CMOs can provide critical interim support to make critical decisions sooner rather than later. A DAP fractional CMO brings not only experience but the extensive network and resources of a full-service marketing agency.

We Help Your Marketing Team in Orange County Successfully Drive Profitable Growth For Your Business

Marketing leadership

Digital Strategy

Content Planning

Team Development

Brand Strategy

MarTech

Market Research and SWOT Analysis

To sell to a specific market, you must first understand the entire market. Our Orange County fractional CMOs help you understand your audience, as well as your position relative to your competitors — the classic “SWOT” analysis (Strengths, Weaknesses, Opportunities, Threats).

Team Leadership

The one ingredient most marketing departments lack is an experienced marketing leader at the top of the chain of command, to whom everyone reports and is held accountable — and who themselves is accountable to that strategy. A fractional CMO puts a head at the top of the marketing body.

Strategy

Too many marketing departments have no unified strategy — just a series of unrelated efforts and territorial squabbles. A fractional CMO creates unity around the different efforts — optimizing spend, making each campaign work together, and multiplying the effects of each campaign.

Sales Alignment

Sometimes, marketing and sales departments work at cross purposes with each other, resulting in leads that the sales team can’t close with their current process. A fractional CMO can break down the silos and get sales and marketing aligned into a lean, mean closing machine.

SEO

Search engine optimization (SEO) is a strategy to enhance your website’s visibility and credibility online. By methodically improving your SEO, you can increase your brand’s trustworthiness among users, including those who are unfamiliar with your brand.

Paid Media (SEM)

Paid media is an accessible and straightforward component of digital strategy. It can rapidly drive traffic to your website, allowing you to begin evaluating the effectiveness of different messages and, in certain cases, directly contribute to sales and growth. Moreover, the insights obtained from Search Engine Marketing (SEM) can significantly influence your SEO approaches and other communication strategies.

Conversion Optimization

Whereas SEO and SEM generate traffic, the next step is to convert that traffic into leads and buyers. A fractional CMO can help you maximize the traffic you move mountains to generate, converting as many unique visitors as possible.

Email Marketing

Many companies neglect their email list, and that’s a mistake — it’s the quickest, least expensive way to get your message in front of an interested audience. Fractional CMOs help devise strategies to build and then leverage or monetize their email list.

Content Audit

You might have more valuable content than you realize. A content audit is a detailed assessment of the existing material you have that can be leveraged for marketing purposes. Your part-time Chief Marketing Officer (CMO) will assist you in leveraging this tool to gain a significant advantage in devising your content strategy.

Content Gap Analysis

A content gap analysis is a process where you evaluate the inventory of your existing content assets, identified through the content audit, and compare it with a list of content assets you wish to have. This comparison helps identify the “gaps” – the desired content pieces that are not yet created. This identified gap essentially forms your content creation “to-do” list.

User Personas

Content centers on conveying the right message, and crafting that message requires understanding your audience. User personas are marketing techniques that help result in detailed profiles of your ideal customers, complete with names and specific attributes. These personas enable you to tailor your messaging to resonate specifically with these identified groups.

Funnel Development

Every business utilizes a marketing funnel, which guides potential customers through stages from initial awareness to becoming brand advocates. Funnels vary in structure, but a part-time CMO can help you select and optimize the right one for your business.

Needs Assessment

Recruitment, training, and development should be strategically aligned with both the organization’s goals and the aspirations of the individuals involved. A part-time CMO can assist in evaluating these needs and creating a plan to assemble your ideal team.

Talent Acquisition

If the current team lacks the necessary skills to fulfill the organization’s needs, new talent must be sought. Your part-time CMO can lead this search and devise a strategy to build the ideal team.

Team Organization

A winning team isn’t just great people — it’s great people working together systematically towards a common goal. Your CMO provides vital organizational leadership that will far outlast the CMO’s tenure with the company.

KPIs and Motivation

KPIs refer to “key performance indicators” — metrics that tell you whether your various marketing efforts are working or not, and possibly how to improve them. Marketing leadership can not only help identify the right KPIs, but also the motivation to constantly achieve them.

Brand Analysis

Have you clearly defined your business’s identity, or has it been lost over time? A brand analysis offers the opportunity to re-familiarize with your business’s core identity, fostering a renewed and unified understanding among your team.

Brand Positioning

Every brand has a position relative to their target market. You can either let the market decide, or you can seize control or decide for them. Intentional brand positioning puts you in the driver’s seat of your own marketing.

Brand Messaging

Once you know who you are as a brand, you can start to craft a message that represents that brand — and resonates with your target audience to communicate your values and build trust.

Brand Identity

Your “brand” serves as your presentation to the world. It encompasses not only the products and services you offer but also the immediate perceptions and emotions evoked when someone hears your company name. This includes your mission, values, and vision.

Marketing Automation

In this digital and AI-powered age, a greater number of processes can be automated than you might realize. By increasing automation, you can significantly reduce payroll and contract expenses, enabling you to achieve more with fewer resources.

Customer Relationship Management Systems

A customer relationship management (CRM) system is your best friend — it’s the way you stop letting leads you paid good money to acquire slip through the cracks, and instead nurture them through a systematic process that turns as many of them into customers as possible.

Content Management Systems

There’s a reason marketing managers prefer WordPress, which isn’t a “web designer” so much as a content management system — websites built on CMS are flexible, extensible, easy to integrate with other tech, and easy for techies and non-techies alike to update.

Analytics

You can’t improve what you don’t quantify. Analytics help you count metrics relevant to your marketing that may seem obscure or hard to access; analytical tools make them easy to access for actionable insights.

Accelerating Revenue for B2B and B2C Businesses in Orange County Since 2016

Healthcare

We help private practices, practice groups, hospitals, and healthcare organizations of any size grow big in Orange County. Trusted by Athena Health, Blue Cross Blue Shield, and Omron, our consultants know how to take often antiquated healthcare systems digital and produce exceptional ROI.

Use cases of a fractional CMO for healthcare organizations include

Small organizations where marketing has been in the hands of relatively junior or inexperienced employees who must wear multiple hats. They did a good job early on, but the practice is growing too fast for their skills to keep up, and they need a leader to help them level up.
Organizations in need of digital transformation. Many healthcare organizations’ processes are relatively old-school. However, the rise of retail healthcare has made competition global and stiffer than ever. Digital and telehealth offerings are no longer optional — they’re mandatory to compete on this playing field.
Organizations in need of objectivity. It can be hard to let go of longstanding practices that are no longer working and adopt practices outside of your comfort zone. An Orange County fractional CMO can be a neutral, experienced third party that can guide you to the decisions you know need to be made.

FinTech and Financial Services

Marketing in the fintech and financial services sector in Orange County can be particularly challenging due to the strict regulatory requirements imposed on these companies. These regulations are necessary because customers entrust these companies with their money, creating a significant potential for misuse. Many companies in this sector struggle with marketing as they find it difficult to innovate and push the boundaries while still adhering to the established rules and guidelines.

An Orange County fractional CMO can help fintech and financial services organizations with:

Market Research
Identifying your Unique Selling Proposition
Differentiation from Competitors
Product, Price, Place, and Promotion
Funding Pitches
IPO
Mergers & Acquisitions
Business Development
Partnership Opportunities
Digital Marketing Strategy
Channel Selection
Content Strategy
Go-To-Market Strategy
Market Share Growth
Market Reach Expansion
New Market Development
Vertical Integration
B2B Strategy
Brand Strategy
Product Strategy
Post-merger integration strategy

Education

In addition to experiencing unprecedented demand, the educational sector has become one of the most competitive industries in Orange County. With numerous colleges and universities in the region and the surge in online education, the marketplace has expanded globally. A fractional CMO based in Orange County can assist educational institutions, regardless of their size, in elevating their profile and showcasing their educational offerings to a much broader audience.

Here’s what we can help with:

Market Research
Software Development Services
Identifying your Unique Selling Proposition
Differentiation from Competitors
Product, Price, Place, and Promotion
Funding Pitches
Business Development
Funnel Optimization
Conversion Optimization
Partnership Opportunities
Digital Marketing Strategy
Channel Selection
Content Strategy
Market Share Growth
Market Reach Expansion
New Market Development
Vertical Integration
Brand Strategy

Government

We often overlook the fact that government organizations might require “marketing” services, but like any entity, they have essential messages to convey to specific audiences. This could involve encouraging people to move to a particular area, advocating for social and wellness initiatives, or disseminating information about available services and community outreach efforts.

Similar to individuals or businesses, every government organization inherently possesses a brand. Taking proactive control of this brand is vital; otherwise, it will be shaped by external perceptions and narratives.

An Orange County fractional CMO can assist government organizations with:

Brand Strategy
Messaging Strategy
Digital Strategy
Strategic Communications Planning
Targeting
Segmentation
Public Relations
Reputation Management
Crisis Communication Planning
Public Outreach and Engagement
Tracking and Analytics
Internal Communications

Ecommerce

Our Orange County Fractional CMOs understand that the success of ecommerce brands relies on their digital marketing strategies — specifically, the brand perception, offerings, and messaging. In today’s digital era, setting up an ecommerce store is accessible to anyone, leading to intense competition for consumer attention and loyalty. Customers can effortlessly switch to your competitors with just a few clicks. The critical question is, what makes your store their preferred choice?

Our Orange County fractional CMOs can help ecommerce organizations with:

Market Research
Competitor Research
Product, Price, Place, Promotion
Product and Offer Development
Marketing Strategy
Digital Strategy
Content Planning
Conversion Optimization
Funnel Optimization
Targeting and Segmentation
Competitor Differentiation
Unique Selling Proposition
Business Development and Partnerships
Channel Selection
Marketing Technology
Market Expansion
New Market Development

Manufacturing

Our Orange County Fractional CMOs are experts at transforming manufacturing organizations into market leaders, even in the face of common marketing challenges. Often, in this industry, there exists a gap between sales and marketing, a product-centric focus rather than a customer-centric one, and leadership that lacks substantial marketing experience.

Nevertheless, our Fractional CMOs in Orange County are here to turn your company around through the power of effective marketing. We specialize in transforming companies that create outstanding products into powerful brands that resonate profoundly with their target market. We ignite growth through expertly crafted messaging, precise targeting, and spearheading a digital transformation that not only keeps pace with the industry advancements but leads it.

Leveraging the power of data-driven technology, we meticulously research your target market and competitors, pinpoint strengths, weaknesses, opportunities, and threats, and uncover new markets and verticals to secure a formidable competitive stance for manufacturing companies. Let’s embark on this journey to redefine excellence and achieve remarkable heights together.

Legal

Our Fractional CMOs have been redefining the marketing landscape for law firms and attorneys in Orange County who often find themselves dealing with significant marketing challenges. In a field as potentially prosperous yet fiercely competitive as law, carving out a distinct identity and reaching the right audience is paramount. Indeed, with substantial costs linked to marketing and stringent regulations governing attorney advertising, there is an undeniable pressure to get it right from the outset.

Our Fractional CMOs in Orange County are champions of transforming this daunting task into a journey of inspiration and success. We understand that in an environment where “trial and error” strategies can be costly, a meticulous, expert-backed approach is vital. Leveraging insightful strategies and a deep understanding of the industry, we are here to guide you in crafting marketing campaigns that are not only compliant but also resonate powerfully with your target audience.

Together, let’s navigate this complex terrain with wisdom and innovation, ensuring that your firm not only meets the industry’s high standards but also inspires trust and excellence through its marketing endeavors.

Here’s what we can help you with:

Brand Strategy
Marketing Strategy
Digital Strategy
Brand Strategy
SEO
SEM and Paid Advertising (PPC, SEO, paid social, native ads, remarketing, television, radio)
Martech and Marketing Automation
Content Strategy
Market Research
New Market Development
Market Expansion
Marketing Analytics

Professional Services

Our Orange County Fractional CMOs are here to help professional service providers achieve unprecedented digital marketing success and gain wider online visibility in a crowded marketplace. We will create a robust digital marketing strategy that leverages your unique value proposition, allowing you to reach and resonate with your target audience effectively.

We believe that mastering the art of marketing not only helps you become a leader in your industry but also lays the foundation for a dominant presence in the Orange County landscape.

Join hands with us, and together, let’s craft a narrative of excellence and innovation, paving your way to becoming the undeniable leader in the professional service sector in Orange County.

Use cases of a fractional CMO for professional services organizations include:

Digital strategy
Brand strategy
Product, Price, Place, Promotion
Market and Competitor Research
Team Development
Process Improvement
Martech Implementation
Marketing Automation
Advertising
Partnerships
Acquisition & Retention
Channel Selection
Funnel Optimization
Conversion Rate Optimization

You’ll be in
great company.

Schedule your
free consultation

Get in touch to arrange a complimentary consultation with our Orange County Fractional CMOs. Let's explore together how we can infuse your marketing team with dynamic leadership and a vision that propels your business to new heights. Let's embark on a journey to redefine excellence together!

Michael Reddy

San Francisco

Why Orange County Businesses Choose Our Fractional CMO Consultants

We Know Digital Marketing

Our Orange County Fractional CMOs are pioneers in the digital space, constantly evolving to lead the charge into the future of business innovation. Join us to leverage the full potential of the digital frontier, guiding your business to unparalleled success and growth. Let’s shape the future, together.

We Have a Proven Track Record

Few digital marketing agencies can match our track record of delivering consistent results for high-growth clients, who in turn constantly refer our company to their network. Experience the difference with us, where promises meet exceptional outcomes.

We Deliver On-Time and On-Budget

In an industry where many companies fail to honor their commitments, DAP stands apart by meticulously upholding ours, particularly those that significantly impact our client’s bottom line. We prioritize establishing realistic timelines and budgets that we are fully committed to adhering to, ensuring reliability and trust.

We Win Awards

Our expertise has been recognized with numerous industry awards. Yes, we like the attention, but we see it as a charge and a commission — because of the industry recognition we have been afforded, we have a lot to live up to, and we have no intention of stopping now.

Our Orange County Fractional CMO Work

Software as a Solution

Financial services

Technology

Cove Markets

52% Increase in PQLs YoY
2,321% Increase in Qualified Organic Traffic to the website in 18 months
81.12% Increase in time on page across the website after the rebranding

View case study

Technology

Dickson

10% increase in total leads YoY
18% reduction in bounce rate
71% increase in email click-through rate
3x increase in form conversion rate

View case study

Financial services

Kyros Insights

$3M In new business secured during the first year due to the marketing initiatives
41% increase in email subscribers
#1 ranking for “Loyalty program liability”

View case study

Want to meet with our team?

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Why You Should Work With Our Orange County Fractional CMOs

Impartiality

For founders and experienced managers, maintaining objectivity can be challenging when you are deeply ingrained in the company’s history and processes. Biases from past successes, conflicting visions of the future, or emotional attachments to outdated processes can cloud judgment.

Our Orange County fractional CMOs can provide an essential impartial perspective, helping you to focus on marketing strategies that work this year. They are experts at identifying and eliminating ineffective processes while nurturing and improving upon what works. With a fractional CMO guiding your marketing strategies, you can rest assured that decisions are grounded in clear-sighted analysis, steering you towards optimal results rather than sub-par outcomes fueled by clouded judgments.

Experience

Our Orange County Fractional CMOs firmly believe that on-the-job experience is a cornerstone of success for any business. In the absence of seasoned leadership, it’s all too easy for marketing teams to stumble into avoidable errors, affecting your bottom line and diminishing the return on investment.

We’re here to provide you with the wisdom and guidance you require without the hefty costs tied to a full-time CMO. Together, let’s carve out a path of innovation, efficacy, and unparalleled success.

Time To Results

Markets move fast. You may think you can’t afford marketing leadership, but what you really can’t afford is to miss your moment because your marketing wasn’t in the “right place at the right time.”

Businesses live or die on their cash flow. Growing companies don’t have the time for trial and error. They need to hit the ground running and drive revenue quickly. An experienced Orange County Fractional CMO can decrease the time-to-results dramatically.

Higher ROI

Our Orange County Fractional CMOs understand deeply that the true worth of an investment is measured by the returns it yields. Many organizations have realized that integrating expert marketing leadership stands as one of the most ROI-driven investment decisions they can make, fostering unparalleled growth and innovation for their company.

We know that even the finest products can fail if marketing campaigns fail to deliver the expected results. Our Fractional CMOs are experts at revitalizing your marketing approach, ensuring not just a surge in sales, but justifying every resource you’ve invested in your business thus far.

Together, we can help you move towards a future where your product doesn’t just find its audience but resonates with them, creating a legacy of excellence and prosperity. Let’s not settle for stagnation; instead, let’s embark on a journey to redefine the boundaries of success and innovation for your business.

Orange County Fractional CMOs: Your Secret Weapon to Gain an Unfair Market Advantage