Your plastic surgery practice needs content as impactful as the results you provide patients.
You’ve probably heard the expression “content is king.” While perhaps overused, it’s true. Content marketing for plastic surgeons is essential to the ongoing viability and growth of your business.
DAP produces high-quality, compelling media - videos, websites, social media posts, and more - that educates, engages, and converts viewers to clients.
Helped a leading plastic surgeon achieve an 8X return on their content marketing spend.
Helped an NJ-based plastic surgeon group increase their patient base by 1.75X in 2 years.
Generated a 531% increase in customers for a innovative healthcare comapny.
At DAP, we help plastic surgery practices of all sizes achieve sustained growth using omnichannel content marketing practices. The more specific your content is, the better your opportunities for drawing visitors from search engines and speaking to their needs.
Our technical team of strategists and analysts use a data-driven approach to determine what content to create and how to most effectively deploy it. Our creative team of writers and designers then produce crisp, informative content based on that strategy. This process – equal parts creative and strategic – ensures you get the most meaningful ROI from your content marketing spend.
You’re the expert in improving function and reconstructing appearances. We’re the experts in creating content marketing for plastic surgeons that delivers your practice a dependable stream of clients.
Book a meeting directly here
Content marketing is the creation of digital media like social media posts, blogs and website videos to draw more people to your business. Content marketing is undertaken to gain new clients, drive traffic to your website, and boost your brand. It can be informative, entertaining, or geared toward encouraging engagement, but whatever tone or form it takes, its ultimate purpose is to help build your business.
Any content marketing for plastic surgeons we produce establishes the authority you have in the field and industry, clearly describes your approach to clients and procedures, and accurately highlights results clients can expect to receive. We ensure your content is wholly unique to your practice, not a reductive rehashing of other content common to the field.
Costs vary. The more aggressive your approach, the more costly it will be, as it requires more resources to be dedicated to achieving your goals in the time you desire. There will be immediate benefits to investing in content marketing like crisper marketing materials and more easily navigable web content on your site, but also long term benefits like your content ranking higher on local searches thanks to our expertise in search engine optimization (SEO).
Content marketing plays an important role for clients in all life cycles – former, current, and future. It keeps you on the radar of former clients and can encourage them to return to you for additional services when they are ready. It can reassure current clients you have the expertise necessary. And it helps future clients find you when they begin their search online for a trustworthy plastic surgeon.
Content equals opportunity. In the era of Web 3.0, every business has to produce content to remain competitive. What do we mean by this? Content marketing increases your online reach. Your online reach matters because that’s where most people find and research organizations when they’re getting ready to purchase goods and services. How compelling your content is can often be the deciding factor in someone engaging your services versus a competitor’s.
Look for a versatile, results-oriented, experienced content marketing team. A team like DAP’s has the combination of creative and technical team members whose combined expertise produces compelling content marketing for plastic surgeons that grows your business. Our aggressive approach ensures you achieve a meaningful ROI, which we’ll track and report to you via various KPIs. View our case studies for the impressive results we’ve produced for clients.
Questions about your next project? Schedule a consultation with a DAP content strategist today and find out what we can do for your practice's content marketing needs.
We specialize in healthcare marketing. We’re trusted by some of the top healthcare organizations across the country. We have proven experience with large and small healthcare organizations such as: Azuracare, Fresenius, Tower Surgical, Athenahealth, BCBS, and many more.
At DAP, we consistently beat deadlines, going the extra mile to ensure your business sees the results it deserves. Your team of Healthcare Content Marketing experts will work with you to deliver fast, measurable results.
This year alone, Digital Authority Partners was named the: Gold Winner – Best Search Engine Optimization Agency, one of the Top SEO Agencies by Clutch, an Expertise Best SEO Agency, and one of UpCity’s Top SEO Companies in the USA.
Healthcare content marketing is always advancing. What works today may not work well tomorrow. The pace of change is accelerating – and we’re staying ahead of it.
Book a meeting directly here
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