San Diego Marketing Strategy Consultant

Asking the who, what, where, when, why, and how of customers is the first step in defining your marketing strategy. We’ll talk with you and your team and conduct a detailed SWOT analysis reviewing the strengths, weaknesses, opportunities, and threats of you and your competitors.

Visually diagram the pathways customers take at each stage of your sales funnel. Segmenting groups into columns identifying goals, motivators, objections, touchpoints, interest level, KPIs and other factors determined by your needs. 

Creating the ideal customer experience is paramount when it comes to metrics like customer lifetime value and customer referral value. The goal of defining the ideal customer experience is making it as easy as possible for your customer to say “Yes, I’ll buy.”

Based on our discoveries we’ll work together strategizing your marketing roadmap. We’ll define strategies for targeting prospects at each stage of your funnel and throughout your customer’s journey.

Branding invokes the ideas, emotions and culture associated with your organization. The first ideas people have when they think about your business. Your brand defines you and should resonate with your prospects. Defining brand strategy and values are important because they provide consistency and guidance for all your marketing initiatives.

The Pareto Principle states, 80% of results are produced from 20% of efforts. With so many channels available in the digital space, knowing which 20% of your channels will produce the 80% of results is key. Our strategy consultants live digital marketing and have deep experience helping businesses scale digitally.

Content and messaging are the cornerstones of both brand marketing and direct marketing. Content—audio, video, imagery and writing are the tools communicating brand value, engaging, inspiring, educating, and motivating your market to purchase your goods and services. But messaging is pervasive. Strategy is what brings your content to the forefront.

Once our consultants have all the information and data, understand your goals, and discuss everything with you and your team it’s time to break everything down into actionable plans. Every business is different, but planning may include broad 5 and 10 year plans, further broken down into more detailed annual and quarterly plans. Strategic planning can also include strategies to meet specific challenges, opportunities, and discreet elements of your marketing. 

Consultants can help you make efficient and effective use of your existing resources. With a plan, you can organize resources and establish processes around objectives. If you lack the human resources to execute, consultants can advise you on building teams or working with agencies and outsourced resources.

Communications strategy unifies messaging and brings alignment to your team’s marketing efforts. High-level communication strategy involves your vision, mission, and brand promise. These define and align your internal and external communications. High-level strategies translate to campaigns and other marketing initiatives.

Your content calendar is the tactical representation of your strategy. Defining what communications go out and when. Measuring progress against your content calendar is one KPI ensuring you’re moving toward your strategic objectives.

The right technology and processes can lower costs and boost the effectiveness and efficiency of your marketing efforts. Workflows help evaluate opportunities, define interactions with outsources and agencies, campaign execution and management, and analysis. Our consultants advise you on proven technology and processes working for clients today.

It’s impossible to gauge the effectiveness of your marketing without understanding customer acquisition costs. Cost per acquisition (CPA) is calculated by dividing your variable marketing costs by the number of customers acquired in a given time. The result is the cost of acquiring one customer. This informs what you can spend and benchmarks future performance.

Customer lifetime value (LTV) is the average value of a customer over the lifetime of your relationship. Calculate LTV by multiplying average purchase value by average number of purchases. Multiply that by the average number of months or years, you keep customers. Knowing what a customer is worth is your gauge for determining acceptable CPA.

Not all business models result in direct purchases. Many B2B businesses invest heavily in lead generation. As with the previous metrics, understanding the average value of a lead illuminates what you can spend acquiring a lead. Calculating lead value can be tricky, and averaging can be misleading. Our consultants help.

Return on ad spend (ROAS) is the return produced by your advertising. Calculate ROAS by dividing revenue by advertising costs. ROAS is another important benchmark for guiding your marketing efforts. Together with a number of additional metrics and KPIs our consultants put your marketing on track, cutting costs and boosting profits.

Our consultants can advise you on marketing collateral that aids sales teams and ensures consistent messaging and keeps your brand aligned across marketing and sales. Additional marketing collateral can also reach customers with loyalty and post purchase initiatives increasing sales, customer value, and LTV.

Depending on your business model and needs you may need help pricing your products and services. Our consultants review your business, market, and competitors to align your pricing with your overall mission and brand strategy while extracting the most value within your business model and market position. Creative pricing strategies and testing can hugely impact your business.

Digital marketing has rapidly surpassed other forms of marketing for many businesses. Our consultants have deep knowledge of search engine optimization (SEO) and search engine marketing (SEM). From channel selection, funnels, lead generation, and content to marketing automation, they’ll guide you toward maximizing results in the digital space.

Conversion optimization is vital. Especially if you’re running paid media. Still, while businesses talk testing and optimization fewer actually practice them. Look at the value. Say you spend $50k a month on ads at a conversion rate of 1.5% on a $100 product. Your revenue is $75000. If you increase conversion by even 1% your revenue jumps to $125k and you acquire 500 more customers.

Our San Diego Marketing Strategy Consultants focus on sustainable growth and maximizing near-term and long-term results. Enlisting the help of a highly strategic, experienced marketing professional to guide you down a path they’ve been down before, can improve the efficiency and effectiveness of your marketing, positioning you for success now and in the future.

Information siloing leads to operational inefficiencies, creates internal conflict across teams, and potentially negatively impacting your brand. Silo breaking gets everyone on the same page and aligned with your brand’s mission, vision, and objectives. Our consultants help you identify silos and provide solutions.

Analytics can inform business and marketing decisions. But data is only valuable when it produces actionable insights. Our consultants advise you on best practices and tools for turning data-based insights into actions that drive business growth.

As previously discussed, active communication and knowledge sharing is paramount to your business success. You want everyone to be on board with the plan and goals. From your FRAC marketing experts to offshore employees, your business should practice sharing knowledge and encourage deeper learning within the field of marketing.