Dentist Content Marketing
After nine-years and aggregate data from trillions of web pages and searches, “Think With Google” confirmed what many of us in the industry already know: “Content is king.” And, according to the same data, digital content consumption has outpaced all mainstream media.
You may already use pay-per-click (PPC) to drive new patients to your dental practice. Content marketing can help you offset PPC costs, drive organic (earned) search engine traffic, and help you retain and sell additional services to existing patients. Content is king.