SEO for Personal Trainers
Frequently Asked Questions

Marketing is important to personal trainers. Word-of-mouth referrals are great but sometimes inconsistent. A systematized marketing effort including SEO keeps your calendar filled and provides additional revenue opportunities.

Personal trainers don’t always have big marketing budgets. Instead they must rely on creative ways of getting the word out – guerilla marketing. Here are a few tips for marketing your personal training services.

  • Create great content. Videos and before and after images show people the value of your services. Meal and workout plans are another way of providing value and insight into your training philosophy and services.
  • Create Google My Business, Bing Places, Yelp Business, and social media accounts and link them to your website. Visibly display your contact info prominently in ads.
  • Offer incentives and freebies, hold contests and sweepstakes, get creative. Make it easy for interested but procrastinating visitors to get started with your services.
    Print “bandit signs” and place them near busy intersections and around your local area with your services, website, phone number, or social media accounts.
  • Your best clients may already workout. Print leaflets or door hangers with your services directing readers to your website and post them on vehicles in gym parking lots.

Personal training is…well, personal. You may find yourself wearing many hats, as friend, mentor, coach and counselor. People buy trainers, not training. That’s why your personal brand needs to shine through with consistency throughout your website and collateral. You attract more clients by being attractive. And it’s your content that makes you attractive to prospective clients.

Search engines rank sites highest after evaluating 200+ factors that show whether a site provides the best user experience related to a user’s query. Great content that’s properly optimized not only helps search engines find and rank you higher, but provides a positive user experience that increases the demand for your services.

Even if your primary strategies are networking and guerilla marketing, optimized web content supports all of your marketing efforts and can effectively communicate your personality and sell your services.

Getting personal training leads is a bit like getting dates. You have to put yourself out there. Approach people and be approachable. One of the best places to get leads is the gym. Identify individuals in group classes and on the gym floor who may be a good fit, and strike up a conversation with them.

Another source of leads are referrals from existing clients, family, and friends. Help them help you by providing them with cards, promotional offers, and other incentives.

Create keyword and conversion optimized landing pages on your website that incentivize visitors to give you their email. Drive local traffic to your site through SEO, guest posts, Google My Business, Bing Places, and Yelp listings.

SEO is a long-term strategy in any industry. And SEO for health and fitness is highly competitive. Ranking #1 for top keywords in your area can take six months or more. Highly competitive keywords against firmly established sites with long-standing SEO efforts can take years and significant resources. Our team can help you strategize SEO keywords with high value and varying competitiveness to maximize both near- and long-term results. We’ve helped clients to over 30k first position keyword rankings. Each month our SEO strategies deliver 1.5m visitors to client’s websites.

Getting traffic and acquiring clients online comes from paid traffic, such as pay-per-click and paid social, and earned traffic such as SEO and unpaid social media. Regardless of which method you use, content you create or produce is at the heart of attracting clients. Here are a few ideas to help you market online.

  • Create Facebook and Meetup groups, host free or low cost bootcamp events in parks or other locations.
  • Ask current and past clients to write online reviews. Make it easy for them by sending them a link.
  • Consider Groupon or another daily deals outlet. Create an irresistible offer to draw clients.
  • Find high-trafficked local websites in related categories and approach the owners about buying advertising space. Alternatively, have physicians, dietitians, and nutritional consultants promote you to their email subscribers.
  • Use local SEO strategies to attract visitors searching in your area and convert them with enticing offers.

On average, local SEO optimization ranges from $3500-$6000/mo. Lower cost providers are available as are higher. What is important to consider is the value an agency provides and your return on investment. Content production and backlink outreach are time consuming. Whether you choose an agency or go it alone, SEO results are an investment. Compared to pay-per-click advertising where you buy your way to top search positions, SEO is earned. There are no shortcuts to top positions.

Helping Impactful Organizations
Get Found Online

Case Studies

imaware laptop


  • 1,400+ #1 Position Keywords in Google Search
  • 11,400% Increase in Monthly Organic Traffic Within 2 years
  • 70,500+ # of healthcare keywords ranking
View case study
The new performance dashboard of Blue Cross Blue Shield of Illinois shown on a desktop

BlueCross BlueShield

  • 75 reduction in time spent on email
  • 40 increase in submission speed of
    managed health reports
  • Worked with stakeholders to determine the most relevant data to display
View case study


  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study

Schedule your free consultation

Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

Why Companies Choose to
Work With our SEO Experts

  • We have won multiple awards including Design Drizzle’s “Best Digital Agency Award.”
  • Last year we produced 12,500 pieces of content and 750+ backlinks, and generated 1.5 million visits to client sites monthly with SEO.
  • We are a full-service one-stop-shop. Clients save time and money consolidating their digital marketing with us.
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