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Healthcare PPC Agency

Healthcare PPC Agency

Specializing in healthcare and trusted by market leaders, Blue Cross Blue Shield, Athena Health, and Omron, among others, we’re averaging 4X ad spend returns for our PPC clients.

Whether you’re a healthcare practice that’s just starting out with PPC, one with an in-house team and plateauing results, or you’ve worked with multiple agencies and are at your wit’s end with your lack of consistent PPC results, we can help.

Schedule Your Free Consultation


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1.5 M+

Leads Driven to Our Customers Sites via PPC

4X to 10X

Return on client ad spend (ROAS) on average

65%

Of all high-intent searches result in an ad click

60%

of mobile users click on a PPC ad at least once per week

20+

Fortune 500 Clients worked with DAP on PPC management

Call or Text: (888) 846-5382

What Our Healthcare Clients Say About Us

“We are very pleased with DAP. They are great marketing partners and have been a great asset to our digital team.”
Christal Westbrook Director of eCommerce at Sanctuary
Christal Westbrook
“DAP is absolutely incredible to work with! They are so sharp and know exactly what they are doing. They have a proven process they walk their clients through that allows the client to take things in bite sized pieces so as not to have the project seem overwhelming. I know a ton of companies in the same field, but DAP is by far and away ahead of the pack. They are tremendous!”
Bill Himmelstein CEO & Founder of Tenant Advisory Group
Bill Himmelstein
“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”
Zak Higson Executive Vice President of Signature Analytics
Zak Higson
“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”
Mark Meyer CEO & Founder of E&M Strategic Real Estate
Mark Meyer
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Schedule Your Free Consultation

Schedule a consultation with a DAP expert today and find out what we can do for your business.

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What is a
Healthcare PPC Agency?

Quite simply, our healthcare-focused PPC brings traffic to your site and patients through your doors.

We’re the PPC agency for today and tomorrow. Google’s Pay-Per-Click (PPC) advertising is constantly changing and evolving. If you’ve recently experienced rising costs and falling lead volume, it may be because your current agency or in-house PPC managers either don’t know or lack the resources to keep up with Google’s changes. 

Yesterday’s tactics aren’t working today. In fact, in the last two years alone, Google has announced 305 changes, updates, and opportunities in their PPC platform–AdWords. Our strategies and tactics are working for healthcare clients right now. 

We’re hands-on. Google and Bing’s PPC platforms are increasingly automated. Automation is great. Machine learning and artificial intelligence can do what humans cannot. But set-and-forget automation approaches are costly. 

Campaigns need close, continual human monitoring. Website changes, wrong strategy, or improperly structured campaigns that automation can’t always detect can cause data inaccuracies, driving up costs and dropping conversions.

Working with dozens of healthcare companies has given us specialized healthcare marketing knowledge. Healthcare PPC agencies without this specialized knowledge may have to learn the ins and outs of healthcare marketing through expensive trial-and-error.

Want to meet with our team?

Book a meeting directly here

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Healthcare PPC Agency
Frequently Asked Questions

How Does Healthcare Marketing Benefit From PPC?

PPC is fast. For healthcare organizations with a local focus, clicks, calls, and form submissions can start as soon as your ads go live. 

Because PPC is so fast at generating data and results, it can also be used to gauge and improve the effectiveness of other marketing initiatives such as SEO. 

With PPC, you can gain search insights in weeks that could take months or years through SEO. 

Depending on your goals, budget, and strategy, PPC can also help you to acquire patients otherwise lost to competitors. For instance, a top-position PPC ad gets nearly 3X more clicks than position #3.

PPC is a staple of healthcare marketing. Based on our experience and the daily results we witness, it’s hard to imagine a healthcare organization thriving without it. 

PPC lets you quickly test messaging and marketing ideas. For instance, you can test messaging and ideas for your 30-second television commercial before spending the $100,000 to $200,000 to air it live.

Targeted PPC provides valuable data you can harness to optimize nearly every touchpoint along the path from prospect to patient.

If you’ve worked with other healthcare PPC agencies and own your data, we can even gain insights from analyzing failed campaigns.

Depending on your strategy, budget, keywords, targeting, search volume, campaigns, and landing pages, it is completely realistic to see results from the moment your ads go live. 

We touched on PPC automation, machine learning, and artificial intelligence above. These technologies rely on historical performance data for optimization. Collecting keyword, CTR, CPC, and conversion data takes time. 

Depending on the volume of data coming in from your campaigns, it can take three to six months for the automated tools to collect enough data to improve your ad performance and lower your costs. 

The quicker you get traffic, click, and conversion data the sooner you’ll see optimized ad performance.

Helping Healthcare Organizations Gain New Patients
Leveraging Our Healthcare PPC Experts

Case Studies

athena health
Healthcare

Athenahealth

  • 140% increase in revenue-to-date
  • 40% increase in app engagement
  • 36% increase in surveys taken by the 2M+ doctors
    on the app
View case study
bluecross
Healthcare

BlueCross BlueShield

  • 75 reduction in time spent on email
  • 40 increase in submission speed of
    managed health reports
View case study
orthogonal
Healthcare
Technology

Orthogonal

  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study

Why Healthcare Companies Choose Us to Manage Their PPC

  • We’re Experienced. We specialize in healthcare so we can hit the ground running towards results, without excess onboarding and management time on your end.
  • We’re On-Time and On-Budget. We do everything in our power to continually add value and surpass expectations.
  • We’re Focused on the Future. We’re big enough to have the human and technological capital to scale to your needs, yet small enough to provide personalized service when you want it.
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Learn More About Our
Healthcare PPC Services

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