Chicago Lead Generation Agency

Audit your site and analyze your current lead generation funnels. Understanding your current content, flow, and strategies helps us understand the effort needed to boost conversions and increase lead volume and quality.

To truly understand your business, our agency conducts stakeholder interviews. These help us identify your brand vision, plans for long-term growth, and gain more information about your company as a whole.

Content audits help us understand where the opportunities and challenges are in your funnel. Audits are one more tool illuminating and guiding our lead generation strategies.

Data and analytics are strategic starting points for your lead generation campaigns. We audit your current analytics, learning more about your users and how to tailor content to their needs.

Personas are fictionalized representations of customer types. Personas aid lead generation and all marketing by understanding customer types at each stage of your sales funnel. Understanding your prospects makes for more effective messaging.

Account-based marketing is the most effective lead generation technique. It relies heavily on personalization and one-on-one contact with leads. ABM makes your customers feel like a valued and important part of your business, resulting in higher conversions and more sales.

Cohort analysis is similar to ABM but on a larger scale. It segments your audience by behavioral analytics for a better understanding of what motivates your leads to take the next step. It is a tool to measure engagement over time to keep track of your lead generation progress.

Besides understanding your business, stakeholder interviews give insights into your customers. Since they know their business the best, stakeholders typically know their target audience well, too.

Articles and blog content are the main source of your organic traffic. They are also the point at which leads are the least informed. They aren’t familiar with your brand yet, but your leads need to be nurtured with high-quality, insightful content.

Podcasts have been around for a while but they’re trending now more than ever.  Podcasts are an excellent way for people to see what goes on behind the scenes. For that reason, they are extremely effective at connecting your company with your audience.

65% of all people are visual learners. So it makes sense that infographics are important to help your audience understand your brand. Words on a page aren’t enough. Infographics give your prospects a clear image of what your product or service will do for them.

Video is another way to captivate your audience and hold their attention. 72% of people prefer video for branded marketing information. That means the video is one of the most effective means for presenting your selling points.

Our team can help you maximize the lead value of partnerships either by optimizing current partnership funnels or through help identifying and creating strategic partnerships when it makes sense.

Guest posting is another means of increasing brand visibility. It also helps with SEO because of the possibility of backlinks. Guest posting can highlight your businesses’ expertise in solving prospect’s problems and drive leads.

Backlinks are like votes attesting to the credibility of your content. Votes from well known, relevant, important sites carry more weight that little known infrequently trafficked websites. Backlinks help domain authority which ranks your pages higher and drives traffic.

Depending on your business, social media can be an effective component in your lead generation efforts. Creative social media, when applicable, can be a low cost, effective lead driver.

White papers can be powerful tools for engaging prospects on topics that interest them. They provide value while informing the prospect about your business. White papers typically describe a problem and present the solution in a compelling way.

Email remains the best value-for-dollar tool for connecting with prospects and customers. Providing an even mix of value and sales in your email marketing campaigns is crucial to success.

Ebooks are another form of lead magnet. They provide significant value to your customer and are a part of an enticing offer. Ebooks generally describe the problem, offer a solution, and prompt readers to take further action with your business.

Personalization is everything in marketing. But scaling personalization can be challenging. Nurturing prospects with personalized, valuable content is the most effective way of converting them customers.

Lead scoring is a technique for evaluating leads, and creating a system that analyzes how likely they are to be converted based on a given set of criteria. It’s important to use lead scores to gain an understanding of how effective your current funnel is.

Data and analytics are the foundation of our strategy. What gets measured gets improved. We setup the right metrics to inform your lead funnel optimization.

KPI tracking is a segment of analytics focused on the overall results of a campaign. Metrics like customer lifetime value and customer referral value prove the value of lead generation efforts.

Positions and publicizes your organization and team members as leaders in your field. Thought leadership highlights your expertise, builds trust and credibility, and also shapes perception of your organization.