Chicago residents have more choices than ever when it comes to their choice of medical provider. Gone are the days when the regional medical centers had a monopoly over the ambulance and ER traffic. Small private ERs, urgent care facilities, pharmacies, apothecaries, specialists, dentist offices, and telehealth providers have an opportunity to claim niche healthcare markets … if they devote the proper attention to their local Chicago SEO.

Consumers are more health-conscious than ever. Google receives more than 1 billion health-related search queries every day. One of the best tactics a medical business can deploy for their local Chicago SEO is content marketing. 

This is the process of finding out what questions are on your potential customers’ minds, then writing content to answer those questions. If you are answering their exact question, they are much more likely to find that page, and build trust in your brand as a result. Remember, 47% of all searchers will read 3-5 pieces of a brand’s content before ever reaching out. Furthermore, large quantities of recently-added content is good for your domain’s SEO overall—search engines interpret recent content additions as a sign of relevance and authority.

Local Chicago medical providers are not the only service providers that can benefit from local Chicago SEO. National providers of telehealth or remote health services, including wearables, SaMD companies, and mail-in testing and screening providers, need to take a local as well as national approach to SEO, with market-specific landing pages and market-specific content. As the third-largest city in the U.S., America’s “Second City” is a crown jewel in any national SEO campaign, brimming with customers ready to take advantage of the digital revolution of the healthcare industry. 

DAP helps Chicago-based healthcare providers stand out from competitors, and helps national brands establish their presence in the Windy City.

Fintech companies often have big ambitions. After all, the right money app, the right finance SaaS, the right banking back office … can change the world. But the world is also conquered one market at a time. Whatever global aspirations you have, you have to start somewhere. Local SEO should be a key component of every fintech company’s growth strategy.

Local Chicago SEO puts fintech companies at the financial nexus of the Midwest, as well as one of the financial pulse points of the world. Between the Chicago Board of Trade, Chicago Stock Exchange and the Chicago Mercantile Exchange, half of all market-traded derivatives in the U.S. and nearly a fifth in the world passes through Chicago—twice as much as New York. Forget Wall Street—in many ways, the Windy City is the financial center of the universe. If you can make it here, you can make it anywhere.

In other words, fintech companies need skin in Chicago in order to be players … and local Chicago SEO is a key way to get traction in the market. It helps that many fintech companies are breaking new ground with their services, meaning that they have few competitors. With few competitors, it’s easy to dominate search terms, market content to consumer queries, and rise to the top of SERPs.

DAP provides world-class local Chicago SEO for fintech companies. We sit at the crossroads of many industries, including both finance and tech—the very bread and butter of “fintech.” We have credibility and strong relationships throughout the Chicago financial world, as well as the robust Chicagoland tech industry, making it easy for us to score the kind high-authority backlinks that propel a fintech company to the top. Basically, a fintech company that can make it in Chicago can disrupt the world.

The days of the ivory tower of academia are numbered. The entirety of human knowledge is never more than a Google Search away. Lectures that students used to pay thousands of dollars for can now be watched for free on YouTube. Top professors are leaving universities, while non-accredited educational institutions and online education are gaining credibility. We live in a world where the proof is in the pudding. It’s the results, not the degree, that matters.

August institutions can no longer rest on their laurels. Students have a robust, largely digital marketplace of affordable educational options to choose from. Some schools have gotten out in front of this, but every school must reckon with it—schools need to think like businesses. That means paying attention to their standing in the marketplace, and often the local marketplace. For Chicago schools, universities, colleges, and academies, that means local Chicago SEO. 

Local colleges and universities stand to benefit the most from local Chicago SEO thanks to a booming market in adult education, with post-graduate learners eager to upgrade their skills, advance in their careers, or break into new careers.

With local Chicago SEO, academic pedigrees actually hold huge weight. The most prestigious schools in the country now offer online courses, opening up major academic laurels to a wider audience than ever. Far from being the death knell, online education can be a major source of revenue for beloved universities, right when they need it the most.

DAP helps local schools, academies, colleges, universities, and technical colleges dominate high-performing keywords in local Chicago SEO. We also help national online academies increase their footprint in the lucrative Chicago market through local Chicago SEO. The digital educational revolution is already well underway. We help academia keep pace with the changes—even turn them to their advantage.

When their life, freedom, or property is on the line, people want the best. More than that, they want the local best. They want the local guy who knows the judge, the DA, who knows the bailiff and the clerk of the court, who has a reputation throughout the Chicago legal fraternity for being relentless on behalf of clients. 

When people need legal services, they usually start with local services. They may not have a lawyer of the proper specialization in their social circle, so they need to rely on other markers of authority—like local Chicago SEO.

Local Chicago SEO is a perfect fit for legal services in a number of respects. First of all, it’s easy to niche down. It might be hard to have the top-ranking page for “lawyer in Chicago,” but it might be easier to rank for “family lawyer specializing in representing divorcing fathers,” or “lawyer specializing in jail release for drug offenses.” If your practice has multiple specializations, providing a separate page with separate SEO for each specialization not only boosts your domain’s authority, but ensures that people searching that specialty as a long-tail keyword will find your page first. 

Law offices can also exploit the localization of searches by providing pages optimized for different neighborhoods. Ranking for “attorney in Chicago” is great, but some people will be searching “attorney in Lincoln Park,” “attorney in Wicker Park,” “attorney in Logan Square,” etc. Even if your practice isn’t localized in those neighborhoods, performing separate geo targeting for those neighborhoods can help bring law offices to the attention of clients who could be best suited for their services, even if they aren’t in the exact neighborhood.

DAP takes a comprehensive approach to local Chicago SEO for lawyers, optimizing for every specialty, every relevant jurisdiction, and content marketing for legal questions common in the Chicagoland market.

In a way, real estate is the ultimate local business. What could be more local than land and property? You can’t ship it anywhere. When we talk about real estate, one of the first questions that comes up is “where?”  Real estate agents and service providers in Chicago stand to benefit greatly from local Chicago SEO. But local real estate service providers also face unique challenges. Local providers have to cope with elephants in the room like Zillow, Trulia, and Realtor.com. Furthermore, real estate is a crowded market, with many service providers vying for a limited pool of business. It’s hard to win that SEO fight without a very big bat.

And yet, so many real estate service providers never suit up. For their “website,” they settle for a generic, poor-performing, outdated “agent page” provided for them by Re/MAX or Keller Williams. It’s nearly impossible to optimize those pages … but the powerhouse brokerages don’t care. Their business model is based on door-knocking, cold-calling, and other 19th-century methods in a digital age.

But opportunity exists. A real estate service provider or proptech company that niches down effectively enough can generate significant traffic with local Chicago SEO.

Opportunity also exists in the fact that almost everyone will become a customer of the real estate industry at some point—as a renter, as a buyer, as both. And yet, real estate is kind of complicated. Not many people understand it. A lack of understanding in the face of a coming challenge means research … which means Google searches.

A local or national real estate service provider can win the local Chicago SEO game by paying meticulous attention to content marketing with a local focus. National companies won’t necessarily provide up-to-date content relevant to Chicago neighborhoods, Chicago markets, Chicago renters and Chicago buyers.

DAP helps both local boutique providers and national companies expand their footprint in the lucrative Chicago property and proptech markets thanks to effective local Chicago SEO, even in a crowded market.

“Professional services” encompasses many classes of business—B2B agencies, accounting and business services, marketing specialists, freelancers and “solopreneurs.” Rarely able to bank on being a household name, professional services must often depend on digital marketing vectors like local Chicago SEO.

Fortunately, they’re the ones who can benefit the most from local SEO, especially if they are able to break their services into niches that customers search for with long-tail keywords. With some of the specialized searches that lead consumers and businesses to professional services, ranking #1 on high-converting SERPs is actually easier for local professional services than many other classes of business.

Professional services often make the mistake of only geotargeting their office location—or, in the case of home-based providers, their home location, or no geolocation. The Google Map is some of the most valuable real estate on a SERP, and if you can get in there not just for Chicago, but for Lincoln Park, Logan Square, Lake View, Bucktown, and more … that’s far more SERPs you’re going to show up in, as both a local result and a map result.

What we’re talking about, essentially, is not just a “website” but a whole web ecosystem of services and locations, each with its own unique content (no duplicate content! Bad for SEO) and each with its own local Chicago SEO. No wonder so many local professional service businesses don’t even bother—who has time for that much web work when you have a business to run?

Nevertheless, a concentrated effort on local Chicago SEO is the key to scalability for many professional service organizations. DAP makes this massive task easier by deploying an experienced team to do the heavy lifting. With our experience, resources, and relationships, it’s easy to deploy a  local Chicago SEO strategy that actually works for professional service businesses.