In an era dominated by monster conglomerate web experiences (Facebook, YouTube, Amazon, etc.), the humble branded web...
We help Las Vegas businesses differentiate themselves from competitors through memorable, highly functional experiences tailored to users, stakeholders, and business needs. Las Vegas has many standout landmarks. Drive business forward with a landmark virtual experience for your enterprise.
Great user experiences come from deep understanding of your users. We gain a deep understanding of your users through data, analytics, and research to help you take the most usable digital product to market. We rapidly prototype to deliver a viable product in the shortest time possible, then iterate and optimize based on user feedback.
Of our customers reported significant increase in online sales after a redesign
Average increase in time on page for DAP-designed websites
Decrease in bounce rates for DAP-designed websites
Improvement in E-Commerce conversion rates
Of our clients reported better ROI after redesigning their website
Quantifiable evidence of what makes the best user experiences has grown tremendously in the last 40 years. Designing highly engaging experiences involves much more than simply attractive designs (though they’re important). Understanding human computer interaction for various applications requires knowledge of many disciplines, including digital design, psychology, analytics and user research, information architecture, interaction design, and content strategy.
Digital Authority Partners cross disciplinary team has deep experience in human computer interaction. Our work has won prestigious awards from Time Magazine, The Web Marketing Association, and The Consumer Electronics Association. Our experiences support your brand and your users. We look beyond visual aesthetics and architect true “user experiences.”
We start with a content inventory; a comprehensive list of all the content currently on your platform. Content inventories help our UX design team organize and segment your content at the beginning of the design process.
User personas are templates of your ideal customer. They represent what your target audience would want. User personas provide the gateway to understanding what UX design is most effective.
Our data-driven approach doesn’t start with analytics. It starts with content gap analysis. We analyze what content you’re missing that could positively impact your results. It gives us the framework for the content we need to write and edit.
Our team has specialized writers for all of the industries we serve. Chances are we have experienced on-demand talent for your content production needs. We have proven processes for analyzing and creating content with the most business impact.
Analyzing your competitors is a crucial step businesses sometimes forget. Your UX design needs to be better than theirs if you want to differentiate your brand. We’ll analyze your competitor’s content, UX, and web design to gain better results for your business.
Specific business goals help us better architect solutions. Understanding your short-and-long-term goals allows us to create the roadmap to take you there.
In ideation we come up with ideas for features based on best practices, user, and competitor research, listing them in a document. The goal is to list as many feature ideas as possible.
After feature ideation, we narrow down the feature list determining which features make the most sense for your goals and overall user experience. Feature design is important. Too few features and users leave wanting more, too many overwhelm users.
Our team harnesses user testing resources and analytics to study how users interact with your interface and product. This testing helps us iterate and improve your product in successive version rollouts.
The next step is usability testing. Our team will test your usability design by creating tasks for users to complete. They will then rate the usability and give feedback on what works and what doesn’t.
Structural analysis evaluates how users perceive your content. It focuses on the user interface. We’ll analyze the best formats and layouts that work for your specific business and industry.
Wireframes are essentially the structure of your website. In the last step, we analyzed your site’s structure, we then apply our learnings to your UX design. The wireframe is a rough mockup of what your new structure will look like.
Once we have your wireframes, we create interactive prototypes. Seeing the flow of how things work and progress allows for discussion, analysis, and early iterations. We get the best results from our process of continual feedback and iteration.
High-fidelity mockups are the closest thing to your new UX design. After prototyping, our team will create high-fidelity mockups that represent what your site will look like without the final details.
Once you’re satisfied with our high-fidelity mockups, we’ll implement the remaining details and produce the finalized interactive visual designs in front-end code.
The best design systems are always unique to the brand. Our UX team designs systems with usability, features, and functionality that distinguish you from the competition, positively impacting your business.
We offer complete UX interface design of web applications and all digital products tailored to your business goals and users.
Mobile applications are one of the best ways to increase engagement and retain users. They’re often more effective than web apps because they allow for push notifications and other benefits mobile devices have over computers.
We offer full custom content management UX design of all leading content management systems. Our development teams also have experience building and developing custom content management systems.
Technical SEO ensures your website is easily found by search engines and provides a positive user experience. Technical SEO addresses items including page load speed, metadata, and Core Web Vitals.
Event taxonomies aid user behavioral analysis. The collection of events and actions users take on your site provides are the foundational elements used in analysis and gaining meaningful insights.
A conversion is a goal completion on your site, including completing a form, making a purchase, or downloading something. Analytics is the key to unlocking the small conversion increases resulting in dramatic bottom-line impacts.
Constructing and analyzing split and multivariate testing is essential to optimization. Continually testing provides insights and boosts usability, which leads to higher conversions.
Heatmap analysis shows us what users do on your site. We see which items are clicked, and how people scroll through and interact with your content. Heatmaps help improve user experience.
People expect modern, mobile friendly user interfaces. 77% of patients search for providers online. Your website is likely your first impression. An attractive, smartly designed user interface that meets prospects expectations goes a long way in making a great first impression.
We’ve had fantastic success developing digital products for leading healthcare brands, including Blue Cross, Athena Health, and Omron. Our healthcare development work has won prestigious awards from Time Magazine, The Web Marketing Association, and The Consumer Electronics Association.
Enterprise healthcare applications must meet exacting standards of privacy, security, and compliance. Our team is knowledgeable and experienced with healthcare compliance and designing solutions that meet the needs of stakeholders and users.
FinTech UX design tools are often labeled boring or complex. Many FinTech companies organizations struggle unifying product and content distilling complex financial information in an easily digestible way. Your product has only seconds to grab user’s attention. Your UX design needs to be structured intuitively, guiding visitors from less complex information to more in-depth information.
Since founding, we’ve worked on several highly complex, enterprise level software development projects. We have a highly experienced multidisciplinary team skilled in user experience and human computer interaction design.
Our multidisciplinary approach considers all of the factors influencing user experience. Looking beyond visual design is important on fintech projects where usability and information architecture are vital to successful product launches.
User experience is one of the most important factors in e-commerce. People buy products, but they also want a shopping experience. UX design for e-commerce needs to appeal to your target audience immediately. Creating an instant emotional connection requires deep user research and understanding the sites your audience currently connects with.
Conversion optimization and proven direct marketing strategies are also critical to e-commerce UX design. In addition to making products come to life for viewers, e-commerce sites have to utilize creative flows that maintain interest and engagement from the time they land on your website through to purchase.
And, while there are well established best practices proven effective, many competitors use these practices. The challenge for UX designers is creating truly stand out experiences. Our team incorporates best practices with stunning visual design to create high converting shopping experiences with deep emotional appeal.
Creating fun, engaging learning experiences for students is challenging. With many schools rapidly forced into digital transformation and virtual schooling during the pandemic, creating a UX for your students and teachers was paramount to success.
Even after the pandemic, having a simple, engaging platform is necessary for institutions using online education. With so many distractions available when students are learning from home, it’s crucial to optimize your platform for attention-grabbing, stimulating experiences.
Our team is deeply experienced in human computer interaction design. A field with 40 years of research in understanding how users interact with digital products. This experience helps us tailor solutions based on proven models of interaction to create fun, engaging learning experiences that educate, inform, and delight. View our case studies to discover solutions we’ve designed for education providers.
Manufacturers are in an area of unprecedented opportunities for growth and expansion through digital transformation. The blending and merging of technologies such as augmented reality is already proving successful in the manufacturing sector, as witnessed by the pervasiveness of digital transformation in the automotive and furniture manufacturing industries.
Our team leverages a cross disciplinary approach to user experience solutions for manufacturers. We use digital technologies to showcase your products and services that make sense to prospects interested in the problems they solve.
But visually showcasing products, services and processes is only one step in effective user experience. Information needs to be architected in a way that not only captures prospect’s interest and engages them but also anticipates next steps and intuitively guides them toward contacting you or making a purchase.
People expect modern, high-quality user experiences. Digital interfaces are nothing new but they are the starting point for most consumers. Professional service organizations have the opportunity to make a great first impression on prospective customers by going beyond simply having a website to creating a powerful user experience.
The right digital experience immediately stops short attention prospects in their tracks. It stands out from competitors by providing exactly what their looking for and presents your solutions in a way that readily identifies your brand and makes a statement.
We help you discover the ideal user experience by looking at your users and your competitors. We evaluate the features, functionality, and presentation with the most bottom-line impact. Our user experience designs are usable, helpful, and instill the trust and confidence consumers need when considering professional service providers. Then we guide them to contact you.
Have questions about your next Las Vegas user experience project? Schedule a consultation with a DAP expert today and find out what we can do for your Las Vegas UX needs.
Book a meeting directly here
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We aim to truly partner with clients long-term. To do this we need genuine interest in our clients and a commitment to serving them. You are what keep the lights on and the bills paid. We are grateful to the opportunities you provide us and do whatever we can to ensure your projects are successful.
Our organized structure allows us to actively communicate with your business and respond to feedback often. In addition, our detailed, analytical approach to UX design is crucial to success. We place our primary focus on your target audience, ensuring our design is both practical and useful. In addition, we’re always testing, analyzing the data, and adjusting to get your business the best results possible.
We’re thrilled about working with clients large and small. The range of experiences gained across the small businesses to Fortune 500 enterprises is invaluable in helping us better understand and meet the needs of users and clients.
Working with clients of different sizes continually challenges us to do our best work. Different sized organizations often have unique challenges and opportunities that make us better creative problem solvers and keep us engaged.
Our current long-term client retention rate is 95%. We are a five-star rated clutch.co business. Our lowest Google review is 4.6 stars. Design Drizzle awarded us “Best Digital Agency,” and we’ve also received a Timmy Workplace Diversity Award. We must do something right.
Workplace diversity is important to connecting with our clients who also makeup a range of diverse backgrounds. We’re curious about people, and curious about you. Discover why clients love us, contact us today and tell us more about your business.
Our Las Vegas location is a perfect setting to work on your next user experience project. Contact us to schedule a meeting with one of our Las Vegas team members and let’s connect. It’s always nice working with an agency that can support you where you are when problems arise and you need to connect locally.