Frequently Asked Questions
About SEO Audits

SEO Audits are important because they tell you where your SEO currently stands. They illuminate issues that may prevent your website from ranking higher and driving more traffic.

If you’re investing in SEO, audits inform strategy. They can tell you what aspects of your SEO perform well and those that don’t. The benefit is that you’ll have more effective SEO.


How long your SEO Audit takes depends on the size of your site and amount of content you have. Each element of your site needs to be scanned and manually reviewed to get to the root of any problems.

On average, a full SEO audit takes anywhere from 2-6 weeks. If you have a small site without much content, it will take less time. Once the team has scanned and analyzed your on-page, off-page, and technical SEO factors, they’ll develop remediation plans and strategies prioritizing issues with the greatest impact. Fixing issues can take months and require many hours of specialist labor.

If you value organic traffic, if it’s a profitable channel for your business, and you’re investing in SEO, audits are worth it. BrightEdge writes SEO and paid search accounts for nearly 70% of all traffic with SEO accounting for 53%. Most agencies recommend full audits every six months, with smaller routine maintenance scans each month. SEO audits are worth it for any business investing in SEO. Without them, your SEO efforts could be for nothing.

After an SEO audit, the team will have a list of issues. Your remediation plan and strategy prioritize issues with the greatest impact. Once everything is prioritized, the team determines the resources necessary to address the issues and develops a detailed timeline and action plan. Typically, technical issues get worked on first because they are the foundation of your SEO, then content, and then off-page. Depending on your resources, these can also be done concurrently. 

Local SEO audits have many of the same features as comprehensive SEO audits but evaluate specifically your relevance and authority within a discrete geographic area. Local SEO audits evaluate local keywords and content, technical SEO, local business profiles (Google My Business/Bing Places), reviews, local business listings and citations, as well as Analytics, Google Search Console, local competitors and backlinks. The goal of a local SEO audit is to drive more in-person visits, calls, and local online traffic.


Most SEO audits range from $3000-$5000. Enterprise SEO audits can exceed this amount by multiples, simply because there is more work to do. Sites with thousands of pages and systems cobbled together from different components present greater technical challenges. Page speed for instance, while hugely important, may not have a simple solution. It could be code, server, hosting, site architecture, or a combination. More pages also equals more content requiring manual review. Some issues may be addressed globally. Others may not. The good news is once you understand what’s working and what isn’t, you can prioritize and move forward. 

Helping Companies
Drive Traffic and Conversions Online

Case Studies

Software as a Solution
Financial services

Cove Markets

  • 52% Increase in PQLs YoY
  • 2,321% Increase in Qualified Organic Traffic to the website in 18 months
  • 81.12% Increase in time on page across the website after the rebranding
View case study
ladybug case study

LadyBug & Friends Daycare and Preschool

  • 200% Increase in revenue year over year
  • 253% Increase in organic traffic year over year
  • 2,000+ # of local keywords ranking
View case study


  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study

Schedule your free consultation

Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

Why Companies Choose to Work with
Our SEO Experts

  • People – DAP has highly specialized teams with deep experience in every aspect of SEO, from strategy to technical SEO to content creation and data analysis.
  • Processes – Effective SEO has a lot of moving parts. Processes keep everything organized. Each year we work on multiple large-scale SEO projects and have refined our processes over time into a well-oiled-machine.
  • Technology –  Our team relies on a suite of powerful SEO tools. From auditing and analytics tools to competitive intelligence tools, we gain an accurate image of the effort required to rank highly and drive traffic. 
Digital Authority Partners

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