You can't get to where you want to go without knowing where you are. SEO Audits are vital for painting a picture of your website’s on-page, off-page, and technical SEO health. Before beginning any SEO work, performing an SEO audit is a necessary first step. Our team conducts a detailed analysis of all the elements needed to formulate a plan for ranking higher and driving more relevant traffic to your website.
The purpose of all these factors is to decide which site produces the best user experience related to a user’s query. Technical SEO issues such as site speed, robots.txt, canonicalizations, XML sitemaps and other factors influence search engines’ ability to crawl and index pages. On-page factors relate to content structure. Is the content consistent with what the user expects? Does it provide answers they seek? Is it easily consumed? Off-page factors such as backlinks attest to the validity and authority of a site. All other factors being equal, domain authority decides which sites appear higher in search results.
Auditing illuminates any issues so we can develop plans to remediate them. Auditing also tells us what’s working and further informs strategy. Most experts recommend regular comprehensive SEO audits every six-months. Search engines continually change and update their algorithms, and regular audits can address any impactful updates in a timely manner.
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SEO Audits are important because they tell you where your SEO currently stands. They illuminate issues that may prevent your website from ranking higher and driving more traffic.
If you’re investing in SEO, audits inform strategy. They can tell you what aspects of your SEO perform well and those that don’t. The benefit is that you’ll have more effective SEO.
How long your SEO Audit takes depends on the size of your site and amount of content you have. Each element of your site needs to be scanned and manually reviewed to get to the root of any problems.
On average, a full SEO audit takes anywhere from 2-6 weeks. If you have a small site without much content, it will take less time. Once the team has scanned and analyzed your on-page, off-page, and technical SEO factors, they’ll develop remediation plans and strategies prioritizing issues with the greatest impact. Fixing issues can take months and require many hours of specialist labor.
If you value organic traffic, if it’s a profitable channel for your business, and you’re investing in SEO, audits are worth it. BrightEdge writes SEO and paid search accounts for nearly 70% of all traffic with SEO accounting for 53%. Most agencies recommend full audits every six months, with smaller routine maintenance scans each month. SEO audits are worth it for any business investing in SEO. Without them, your SEO efforts could be for nothing.
After an SEO audit, the team will have a list of issues. Your remediation plan and strategy prioritize issues with the greatest impact. Once everything is prioritized, the team determines the resources necessary to address the issues and develops a detailed timeline and action plan. Typically, technical issues get worked on first because they are the foundation of your SEO, then content, and then off-page. Depending on your resources, these can also be done concurrently.
Local SEO audits have many of the same features as comprehensive SEO audits but evaluate specifically your relevance and authority within a discrete geographic area. Local SEO audits evaluate local keywords and content, technical SEO, local business profiles (Google My Business/Bing Places), reviews, local business listings and citations, as well as Analytics, Google Search Console, local competitors and backlinks. The goal of a local SEO audit is to drive more in-person visits, calls, and local online traffic.
Most SEO audits range from $3000-$5000. Enterprise SEO audits can exceed this amount by multiples, simply because there is more work to do. Sites with thousands of pages and systems cobbled together from different components present greater technical challenges. Page speed for instance, while hugely important, may not have a simple solution. It could be code, server, hosting, site architecture, or a combination. More pages also equals more content requiring manual review. Some issues may be addressed globally. Others may not. The good news is once you understand what’s working and what isn’t, you can prioritize and move forward.
Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.
Developed a pioneering, wearable medical device for a leading healthcare brand. The app received top awards from TIME Magazine and The Consumer Electronics Association and was covered by multiple major news outlets.
Increased SEO traffic 14x within six months. First position results for 40+ keywords and #1 ranking for primary keyword cryptocurrency day trading and helped them get acquired by a leading trading platform.
Developed powerful marketing strategies for a leading ecommerce travel business including 200k subscriber email campaigns, 39% increase in effective cost per thousand impression revenue, and 5.2X better time-on-site.
Strategized SEO leading to a 14% page view increase, 20% more organic traffic, a 10% reduction in bounce rate, and 6% more sessions per user making this professional services client more visible and their content more consumable.
We helped a government-focused SaaS business build a fully ADA-compliant website.
Fantastic results for a Chicago preschool and daycare including a 200% increase in year-over-year revenue, and a 253% increase in organic traffic, in-person visits, and enrollments.
Designed an interactive mobile application that gamified solutions and boosted sales and retention for one blue-chip manufacturing client. It also won a five-star app rating in Apple’s App Store.
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