Helping clients realize higher ROI
through Digital Design

Increased online revenue for one the largest Oracle Solutions Partner by 27%

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Helped leading Chicago-based PR firm increase its lead generation by 2.6x

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Increased online leads for monitoring device manufacturer by 50%

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Schedule a consultation with a DAP expert today and find out what we can do for your business.

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What is
Digital Design?

Digital design is a general term for any design intended to exist in a digital format (i.e. on a computer or smartphone screen). Naturally, this type of design has ascended rapidly in importance as an ever-increasing number of users interact with brands and products digitally.

At DAP, we have a deep appreciation for the craft of digital design as it relates to your business goals. Without a design that delivers the right user experience, your website or application will not live up to its potential. We create modern, thoughtful designs that convert users and serve as a foundation for your brand.

Want to meet with our team?

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Foundations of
Digital Design

  • 1
    Understand your user
  • 2
    Research your audience & competition
  • 3
    Map your user journey
  • 4
    Create wireframes and prototypes
  • 5
    Execute your design
  • 6
    Implement analytics
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Digital Design

Frequently Asked Questions
Digital Design

What encompasses digital design?

Digital design is a catch-all term for any type of design that (as its name would suggest) is intended to be consumed in a digital format. This includes, but is not limited to web design, mobil

Web design is the discipline of creating designs for websites that users will access via internet-enabled devices. It is a multifaceted process that involves far more nuance and expertise than simply identifying the visual elements you want displayed on a computer screen.

Mobile app design refers to the process of designing an application that users download and access via a smartphone or similar device. While there is endless variety in the types of mobile applications created, the share some basic design requirements such as an intuitive user experience and consistent performance.

Digital design is paramount when it comes to getting the most out of your website or mobile application. Without the right design in place, you could be losing on valuable conversions via your website or find your audience drifting to another mobile application that offers a better experience.

UX (user experience) refers to the collective digital interaction a user has with your product or service, while UI (user interface) refers to a specific digital asset your users are interacting with. A positive UI and UX will go a long way in differentiating your digital presence from competitors.

Absolutely! We frequently work with clients to define their design strategy and roadmap, then build a digital marketing strategy to ensure that design foundation leads to a fully realized ROI.

The design service(s) that will best meet your needs relies a number of variables. Contact Us today for a free consultation.

We recommend, at minimum, one month of strategic upfront work. Depending on the scope of the project, this phase may last multiple months. We are strong believers in conducting rigorous analysis early on, to ultimately condense timelines and better set your project up for long-term success.

As the marketplace evolves, design preference and best practices evolve with it. The most successful companies are constantly reevaluating their design approach to better reach new and existing audiences and ensure continued growth of their business.

Helping leading companies
reimagine their digital experience

Case Studies

athena health
Healthcare

Athenahealth

  • 140% increase in revenue-to-date
  • 40% increase in app engagement
  • 36% increase in surveys taken by the 2M+ doctors
    on the app
View case study
Unique Expertise
Software as a Solution
Financial services

KYROS

  • $3M New business secured during the first year due to marketing efforts
  • #1 Loyalty program lifetime value software ranking on Google
  • 13.54% The click-through rate on email (vs. ~2.5% industry average)
  • 15% Reduction in cost to serve by leveraging business intelligence solution
View case study
dickson
Technology

Dickson

  • 10% increase in total leads YoY
  • 18% reduction in bounce rate
  • 71% increase in email click-through rate
  • 3x increase in form conversion rate
View case study

Schedule Your
Free Consultation

Questions about your design project? Schedule an appointment now to discover how DAP can bring your vision to life.

Why Companies Choose DAP
for Their Digital Design Needs

  • An experienced team of product experts, designers and developers.
  • On-time and on-budget delivery to ensure that you not only meet your deadlines — you beat them.
  • Award-winning expertise that has been recognized by CES, Time Magazine, and CNBC.
  • A focus on tomorrow that means your design strategies will meet the continually evolving demands of the marketplace.
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Industry Results

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