Selecting the best channels to use for advertising your fitness products and services can be tricky. Should you use SEO, PPC, social media, or display? If you have the budget, do all of them. If you want fast results at scale, PPC is a good choice.
Fitness advertising is highly competitive, but our team helps you make fitness advertising profitable. In competitive markets without proper strategy and management, PPC can liquidate your budget as fast as it produces results.
Fitness marketers often use a loss-leader strategy. Loss-leaders are low-cost offers designed to get a response, even though the company at first loses money on every person who takes up the offer. The expectation is that advertisers will make up the loss through email marketing and retargeting.
An added bonus with PPC is that you can use it to test SEO ideas. If keywords and content perform well in PPC, it is likely you will also find success using them with SEO.