SEO for Optometrists

There are many low cost ways to market your optometry practice. Partnerships and special offers can be especially effective for optometrists. But with 93% of consumers searching for local businesses online and 46% of all Google searches made by people looking for local information, we believe both SEO and paid search are your best bets. BrightEdge confirms SEO and paid search account for nearly 70% of all online traffic. Our optometry SEO agency can help.

69.7% of search queries contain four or more words. These search queries are your long tail keywords. They represent the questions prospects have at different stages of intent as they travel your buyer’s journey. A proven approach is to optimize for queries at each stage of the sales funnel — awareness, consideration and comparison, and decision. For instance, awareness stage questions begin with terms like: what is, is, how, where, for, fix. Consideration and comparison keywords include terms like: brand, competitor, best, alternative, comparison, versus. Decision focused keywords begin with buy, discount, offer, cheap, deal, etc. Creating content that answers these questions is a way to appear in searches and persuade visitors through education and expertise that your optometry practice is the right one.

Local SEO is the way to drive foot traffic. According to HubSpot, 88% of searches for local businesses on a mobile device call or visit the business within 24 hours. For local businesses appearing in Google My Business and Bing, places in the map pack are essential. It’s also important to have a fast-loading, mobile-optimized website. Finally, content that appears in searches with links from local relevant authority sites will push you to higher rankings and drive more local foot traffic and calls.

As a general rule, and according to a survey of 2830 SEO professionals, noticeable results take an average of six months. In many local markets, local SEO results may be faster but setting realistic expectations is important. Another survey conducted by DemandJump cited the average breakeven on SEO at 12 months and with an average ROI of $7 for every dollar spent. In highly competitive markets, expect longer times to results. Understanding the competition is important. Our suite of competitive intelligence tools provides highly accurate estimates of the time, effort, and resources involved with outranking competitors.

Local SEO packages start at $925. National SEO packages start at $1975. Prices increase depending on how aggressively you want to pursue results and the number of keywords you want to rank for. Quicker results and more keywords to rank requires higher volumes of content production and optimization and the pursuit of more backlinks, which equates to more labor, planning, and cost.