The latest in business strategy news.

Digital transformation: It’s one of the biggest ongoing developments surrounding every industry, including healthcare...

Any SEO agency will tell you that search engine optimization is the most important tool for companies to drive traffi...

If you want to expand your San Diego business, developing a mobile app to reach your customers is an excellent way to...

We interact with Artificial Intelligence every day. And most of us don’t even realize it. Look at the GPS app on your...

Here’s how most digital features are managed: A stakeholder (or product manager) has an idea. A team of user experien...

B2B marketing, or business-to-business marketing, refers to the marketing of products, services, and solutions to oth...

It’s no secret that every business today needs a website, even local businesses that depend on foot traffic. Yo...

HITRUST® is an organization that is responsible for creating and maintaining a common security framework in the healt...

Progressive web apps. Do those words ring any bells? If not, just know that they are the answer to a business owner’s...

It’s 2021 and supply chain executives can no longer afford to ignore artificial intelligence (AI). If they do, they’r...

There’s no question Amazon has conquered nearly every corner of the world of e-retail, giving the ranks of Target, Wa...

The COVID-19 pandemic will end–as a platitude, it verges on insulting, but it is a practical reality, as well a...

Here’s how most digital features are managed: A stakeholder (or product manager) has an idea. A team of user experien...

This article originally appeared on www.healthfurther.com.  Artificial Intelligence Is Not To Be Feared by Healthcare...

Traditional advertising, like flyers, signage, and newspaper ads, used to help many plumbers attract customers. Howev...

Here at Digital Authority Partners (DAP), we work with a lot of entrepreneurs on mobile app marketing to help them bu...

Admit it—“product manager” sounds a lot like “project manager” or “project lead,” two other hot roles in tech and ent...

How have artificial intelligence and data science transformed business? DAP’s President, Michael Reddy, talked at the...

Search engine optimization (SEO) is a familiar concept to most business owners and marketers. However, they may not k...

Here’s a thing 99.99% of companies don’t think about until they’re slapped with a lawsuit: website ADA compliance. In...

Although lead generation is essential for conversion, you cannot reach this point without demand generation. It bring...

As a B2B business, you face a fierce battle against aggressive competitors. Lead generation is no longer enough. You ...

Attorneys, especially those who negotiate and litigate, know the importance of controlling a conversation. Often, the...

When businesses hire the best content strategy agency, they open their doors to improved audience engagement, increas...

Let’s be honest, most people know about Google Analytics but just as much fail to understand the many benefits of int...

The passage of the Americans with Disabilities Act (ADA) on July 26, 1990, was a watershed event in the story of Amer...

As technology grows and people rely primarily on their smartphones or digital devices to get all the information they...

Every business needs a well-researched marketing strategy and a well-constructed marketing plan. Yes, you read that c...

Whole dissertations have been written about the rise of mobile. Few cultural shifts have been nearly as seismic as th...

Chatbots often get a bad rap, but DAP CEO Codrin Arsene has a very different outlook. Recently, Arsene was featured a...