It’s hard to ignore a dripping faucet. Email marketing operates under the same principle. “Drip campaigns” are automated sequential emails that use psychological principles to guide prospects through certain phases prior to making a purchase. Marketers call these phases the sales funnel.
The three basic phases are: awareness; consideration and comparison; and action. As long as someone remains on your email list, the potential exists to continue recycling them through your funnel, not only from the initial event prompting subscription but also for additional initiatives based on customer segment and interests. Email marketing helps you acquire new patients by providing regular reminders of the value of your services. can give someone who is uncertain about your services the additional information they need to make a decision.