Up to date marketing and search engine optimization news.

A big shake-up is coming to search engine optimization (SEO). Changes in algorithms and best practices mean you need ...

Just like your car needs periodic tune-ups, your bike needs its chain tightened, and your home needs the front door e...

The ecommerce industry is both lucrative and highly competitive. A single misstep quickly puts your business behind c...

Your potential audience is vast and diverse. How do you market effectively on a worldwide stage? Divide and conquer. ...

Software-as-a-service (SaaS) startup companies have a lot to handle. When your focus is on product development and cl...

Reputation management in healthcare marketing influences how patients perceive healthcare providers or institutions. ...

Black, grey, or white hat? Search engine optimization (SEO) practices fall under these three categories based on thei...

Healthcare has evolved dramatically in our information age, when anything and everything is accessible via smartphone...

A solid brand identity is one of your best company assets, but it is only effective if it generates profits and cash ...

How do you know if your pay-per-click (PPC) campaign is performing well? Look at its return on investment (ROI). Succ...

Business today requires strategic tool use to stay ahead of the competition. A fractional CRO or another on-demand sa...

Marketers use various metrics to evaluate the success of campaigns. One of the most straightforward ways to gauge pro...

Is your company getting everything it needs from its digital marketing strategy? If you work with a qualified search ...

As a daycare center manager or owner, you may think you don’t need a digital marketing strategy, and SEO (search engi...

The Coronavirus pandemic has evolved life as we know it, especially from a career perspective. Back in early 2020, wh...

Chicago is one of the biggest stages for the SaaS retail industry. The retail industry in Chicago is in overdrive wit...

Managing distribution channels and getting products into customers’ hands involves many moving parts (no pun intended...

In a world where patients have more choices than ever before, it’s more important than ever for healthcare prov...

Establishing an online presence requires knowing your target audience. It is the first step in building a successful ...

San Diego is a vibrant and diverse city, home to thriving local business industries. The city’s economy is a mi...

Do you want a new change in how you run the hospital operations? The Covid-19 pandemic has highlighted how critical d...

For patients to find your drug rehab center, lead them first to your website. To ensure they find your services, you ...

In an era of rising smartphone ownership, healthcare providers must optimize their marketing for mobile devices. This...

Telehealth has transformed how medical services are delivered and accessed. The move to virtual care offers many bene...

Despite common misconceptions, graphic and web design are distinct disciplines. The former creates visual identity an...

Personal injury lawyers need a robust online presence to reach their potential clients. People today turn to the web ...

Small businesses hire a San Diego PPC agency because they know a local agency knows how to build compelling campaigns...

The digital wave is sweeping across various sectors, and healthcare is rising. A report from Market Research Future e...

The web helps small local businesses find their customers online. If you have a local company or organization, it pay...

The benefits of good San Diego UX design are massive. It increases revenue, reduces marketing costs in the long term,...

If you’re in the business of medicine, then you know that search engine optimization (SEO) is key to your succe...

As a business, you may already have a beautifully-designed landing page. But the burning question is: does it make a ...

The world has no shortage of dental problems, but it takes more than a problem to bring new clients to your clinic in...

Tools play a significant role in effective search engine optimization (SEO). Reliable insight, especially for keyword...

Branded content is a new type of marketing that looks beyond traditional methods to more creative ways of connecting ...

As the novelty of smartphones wore off, Android app downloads started plummeting too. Here’s a quick refresh: an app ...

Businesses need search engine optimization (SEO) to make the most of their marketing efforts. But it can be difficult...

Google Knowledge Graph is an online collection of facts about various subjects, from people to companies to places to...

Topic clusters are a content strategy that not only increases website traffic but also captures the attention of user...

Over the past few years, we’ve seen a significant shift in how patients and healthcare providers interact. At t...

There is no question that phone and tablet apps are a fantastic way to advertise your business, connect with customer...

Telemedicine and telehealth are two different terms that both refer to remote healthcare. However, while you may have...

Interim chief marketing officers (CMOs) bring dynamic leadership to a business, driving brand visibility, customer en...

Natural language processing (NLP) is taking the business world by storm. According to Statista, NLP is one of the big...

Thanks to the rise of technology, AI, automation, and sophisticated bots, marketing has rapidly evolved into a data-d...

If you’re considering outsourcing your paid ad campaigns to a PPC agency, this guide is for you. Let us show you the ...

Software-as-a-service (SaaS) companies benefit from search engine optimization (SEO) to reach their target audience. ...

Business-to-business (B2B) companies must secure their online visibility to reach a larger audience of potential clie...

Even with the most engaging content, a web page never ranks high without technical search engine optimization (SEO). ...

Business-to-business (B2B) markets are fiercely competitive. To stand out, consider focusing your attention on a nich...

Many businesses still fail to maximize the benefits of online marketing. They lack an in-house team or deep knowledge...

The right healthcare content marketing strategy builds trust. It showcases your expertise, increases credibility, and...

Content marketing for healthcare aims to deliver educational information to patients and professionals. Powerful heal...

More healthcare providers than ever are integrating chatbots into medical website development to enhance communicatio...

Do you need to strengthen your market edge? Hire interim chief marketing officers (CMOs). These C-suite experts use i...

Did you know that more than 24.3 million people received mental health services in the past year? While online servic...

Search engine optimization (SEO) makes your business website accessible to your customers. Investing in SEO helps imp...

Unplanned, drastic, and consistent change is a challenge for anyone to face. The pandemic has turned lives upside dow...

Since the beginning of the Covid-19 pandemic, hospitality has both taken a big hit and seen its target market shift a...

When it comes to your personal social media accounts, posting or sharing content often happens on a whim. You see an ...

A digital consultant integrates insights from marketing, sales, demand generation, search engine optimization (SEO), ...

In order to stay ahead of the curve, businesses must be aware of the latest SEO agency trends. When you’re cond...

As the “Marriage Capital of the World,” Las Vegas naturally has many salons competing online for customer...

Business-to-business (B2B) demand generation creates and nurtures interest and demand for a B2B company’s produ...

Web development involves creating websites and apps using programming languages and tools. With it, businesses can es...

In addition to all the other factors that need attention in website development, healthcare digital marketing entails...

Are you a business owner looking to up your digital marketing game without making costly mistakes? The best step is t...

Healthcare website development is a complicated process. The Health Insurance Portability and Accountability Act of 1...

A strong content marketing strategy is the foundation for any business’s digital marketing because content is t...

Mobile applications help boost San Diego business traffic only when people can find them. This is why you need app st...

Most businesses simultaneously use multiple touchpoints to engage and convert customers. Which delivers the best outc...

Today’s businesses must be agile in their marketing strategies to keep up with the quickly evolving digital landscape...

There are many benefits to using PPC ads for your healthcare business. The best part about PPC ads is their ability t...

A pay-per-click (PPC) advertisement can immediately generate leads for dental clinics. It speeds up the process of ac...

Search engine optimization (SEO) is time-consuming, complicated, and seems overwhelming. When you add social media, h...

Pay-per-click is a major source of revenue for all kinds of businesses. It’s a cost-effective avenue that provides ac...

If you’re a personal trainer, having a good search engine optimization (SEO) strategy can mean the difference between...

Online sales, conversions, and business growth all begin with traffic. A clever SEO agency is aware of this. That’s w...

Marketing terms often get confusing, especially those with similar ideas and strategies. For instance, how do lead ge...

A strategic marketing direction is critical in times of transition. During these periods, the value of an interim CMO...

If your business is in the healthcare industry, you should never ignore the benefits of healthcare email marketing. U...

As more and more people access the Internet from smartphones and other mobile devices, responsiveness has become one ...

A well-designed website can boost your business or practice, whether you’re a healthcare provider, doctor, or d...

When it comes to online advertising, your company has many different options to choose from. But one of the most effe...

Digital healthcare content marketing is a growing area of interest for many reasons. Most importantly, it’s a vital s...

There are over 200 ranking factors in the Google algorithm, meaning optimizing a website for search entails a lot of ...