Patients and prospective patients have questions about healthcare. They have problems and want solutions. Where do they find information? Most people search for answers online.
SEO gives you the opportunity to get found online when people search. Ranking in the top three search results is vital because those spots get 75% of all clicks.
Search engines have made it clear what they’re looking for when displaying top results. Their goal is to provide users with the best experience most relevant to their queries. Over time, search engines have developed over 200 metrics helping them determine which pages are most relevant and provide the best user experience.
SEO is the art of understanding what users want, creating high-quality content, and optimizing pages and websites for users.