Jacko Law Group, a distinguished M&A and Business Law firm headquartered in San Diego, California, has transformed its digital footprint across the United States with our strategic digital marketing expertise. Initially dealing with low online visibility, our mission was to redefine the firm as a leading voice in compliance and regulatory issues for financial institutions. We set out to significantly increase qualified leads and improve their website conversion rates.
Deploying a multi-city local SEO strategy, we significantly improved Jacko Law Group’s online visibility, first in San Diego by achieving top keyword rankings, then in major cities like Denver, Dallas, and Chicago. This strategic approach dramatically increased their leads and sales, showcasing the effectiveness of targeted digital marketing in boosting law firms’ success.
Before engaging with Digital Authority Partners, Jacko Law Group’s marketing efforts, split between their internal team and external agencies, were not yielding the desired results, leading to a decline in leads over time. They struggled with low Google rankings for their services and a conversion rate of only 0.2%, well below the B2B average of 3%. Despite having hundreds of content assets on the website, their digital marketing efforts needed to be targeted more effectively to reach the right audience.
The previous agency’s approach involved deploying various marketing tactics without a cohesive overarching strategy. This resulted in misallocating resources, with too much emphasis on ineffective tactics and insufficient investment in the right ones, leading to an unfocused marketing effort. A key issue was the need for a clearly defined ideal customer profile, meaning marketing efforts were not accurately targeted to the most relevant audience.
Website Analytics was not set up correctly, making it difficult to measure the results of the marketing efforts. The CRM (HubSpot) needed to accurately account for all leads due to lead collection tracking issues.
Digital Authority Partners created a digital marketing strategy to help Jacko Law Group meet its growth targets & campaign-level goals consisting of local SEO optimizations, E-E-A-T website improvements, new page template development, email marketing & targeted paid media campaigns.
Objective: Create an effective marketing strategy & plan for the year to increase leads generated & average value of each new client.
Approach: Jacko Law Group required an effective marketing strategy. The initial step involved conducting thorough research and auditing their existing marketing efforts. This process was essential to develop a clear, forward-looking strategy and roadmap designed to improve lead generation rates.
We conducted detailed marketing audits in key areas to assess their previous marketing initiatives and define a desired future state, along with clearly defined strategies. This included evaluations in E-E-A-T best practices, their existing HubSpot instance configurations, previous paid search campaigns, technical SEO, and website conversion rate optimization best practices. Based on our findings, we provided a set of suggested improvements and a detailed roadmap to achieve their business objectives.
-Marketing Strategy
DAP created an organic search strategy focused on two services across 10+ locations, a paid search optimized strategy to reduce the cost of acquiring new customers, and a HubSpot strategy to optimize lead-to-sale rate.
-Marketing Roadmap
We created a 12-month roadmap consisting of up-front foundational activities & ongoing marketing efforts to help JLG grow with a strong return on marketing investment.
Objective:
Boost organic traffic from businesses seeking to work Jacko Law Group.
Approach:
Keyword Research: DAP conducted extensive keyword research for JLG, identifying high-value keywords related to their industry and practice areas. We also researched competitors in each target area and assessed the effort required to rank for each keyword with new landing pages. We created a prioritized keyword roadmap & recommended focus areas.
Target prospects specifically looking for Jacko Law Group’s practice areas in major cities like San Diego, Chicago, Denver and Dallas.
Develop high-conversion location-specific landing pages for each service. This includes creating landing pages for San Diego, Chicago, Tampa, Denver, and Dallas for the two primary services: Business Lawyers and Mergers & Acquisitions.
Implement technical SEO enhancements. We redesigned the author’s bio and provided new branding copy to comply with E.E.A.T requirements.
Reviews: DAP created a HubSpot email sequence to assist JLG in securing customer testimonials for their website and Google My Business profile, with personalized email instructions and automated removal of users who have left reviews.
— Results
28% increase in leads vs. the previous year
Top 3 search results for all services in San Diego
Page 1 of search results across 4 cities (Denver, San Diego, Dallas & Chicago)
Objective
Improve conversion on paid media landing pages & SEO landing pages through usage of targeted videos for each service per city.
Approach
Video strategy
Wrote the video scripts
Edited videos
Published on each service-specific location page
Results
3,000+ organic views on Youtube
Our videos rank Position 1, 2 & 3 in the “Videos” tab for Google search results for “Mergers & Acquisitions Lawyers San Diego”
Objective
Generate additional leads for Jacko Law Group by leveraging paid search campaigns.
Our Approach
We employed a strategic approach focusing on paid search optimization to drive new leads and sales for Jacko Law Group. We developed new, high-performing paid landing pages designed to capture and convert leads effectively. Additionally, we initiated multiple location-based paid campaigns across four key cities, targeting potential clients precisely where they are. This targeted method ensured maximum visibility and engagement, significantly increasing both leads and sales for Jacko Law Group.
— Email Marketing
Digital Authority Partners (DAP) launched Jacko Law Group’s email campaign, achieving a 29.8% open rate (twice higher than the industry average!) and greatly enhancing email engagement and conversions.
— Email Strategy
We created multiple email strategies based on specific business objectives. We launched a new Hubspot email campaign to secure reviews from current and previous customers. We also created dozens of email sequences in Hubspot to engage with current prospects and improve the overall conversion rate for the business.
— Content Development & Review
DAP’s priority was to develop impactful email content following best practices. We paid special attention to subject lines and preheader texts, refining them for maximum appeal. By integrating relevant and engaging visuals, we ensured that each message caught the eye and deeply resonated with the audience.
— Digital Strategy Consultant
We worked with the Jacko Law Group team to identify and prioritize dozens of website optimization changes to improve the overall conversion rate.
— Website Strategy & Optimization
We conducted a thorough user experience and product management audit of Jacko Law Group’s website, identifying critical improvement areas. Each area was assessed based on potential impact, importance, and ease of implementation. We focused on changes that promised a high impact on the existing website conversion rate and were straightforward to execute. The Digital Authority’s Product, UX, and development teams efficiently resolved these issues, enhancing the website’s effectiveness and user experience, thereby driving better client engagement and business outcomes.
— HubSpot Development
