Up to date marketing and search engine optimization news.

Healthcare marketing is one of the most challenging fields to work in. Not only do you have to worry about communicat...

A well-designed search engine optimization (SEO) strategy is no longer purely the remit of the online-only business. ...

If your company puts videos on YouTube, then you need to know about SEO for YouTube. This area of digital marketing i...

Improving your social media presence is one way to drive exposure to your brand, products, or services. People spend ...

PPC agencies know that running a campaign requires a good understanding of the quality scores on search engines which...

Even in the digital age, news outlets and magazines strongly influence public opinion. People still rely on journalis...

An experienced SEO agency will start every campaign with thorough topic research. Selecting the best topic to rank fo...

One of the best ways to boost your medical practice is by taking it online. With an engaging online presence, you can...

Covid concerns are ongoing, but as businesses and consumers begin to accept a ‘new normal’, most industries are...

Healthcare organizations might not have been quick to embrace the digital world, but more and more companies are begi...

In a digital world, where the majority of businesses have a website, competing with each other for much-desired searc...

You want more inquiries for your e-Commerce shop and reach the sales quota this month. This prerequisite is the commo...

If you are starting new internet marketing for your business, one of the first things to ask is, “Who’s my target aud...

Technology is essential to our modern society, and frequently how we interact with that technology is dependent on th...

At Digital Authority, we’ve had years of working with drug rehab centers to help them improve their website ran...

One way businesses survive (and thrive) in the competitive city of Atlanta is through strong local SEO. For growing b...

Patients are the lifeline of all medical and healthcare institutions. Without the right marketing campaigns to bring ...

Venturing into your own business gives you the freedom to do the work you’re passionate about while safeguarding your...

It’s no secret that healthcare is a vital industry. In the United States alone, healthcare spending accounts fo...

Remember when everyone predicted the rise of online commerce would be the end of the brick-and-mortar business? It tu...

It wasn’t so long ago when dental practices would attract new clients with very little marketing. It was fairly well ...

Achieving search engine optimization (SEO) success in B2B SaaS is a tough challenge. There are fierce competitors who...

A business-to-business (B2B) company needs a reliable marketing strategy to stay top of mind with its clients. Once a...

Are you an Oklahoma City real estate agent looking to attract ready buyers and sellers? Turn your sights on local sea...

In a fast-paced digital world, revenue scaling is a challenge. Many hurdles await businesses that seek sustainable gr...

Does your website need to recover after the impact of an algorithm change? Is your traffic still too low to meet your...

The mobile app development industry has boomed with the prevalence of mobile devices. However, this growth also broug...

Competing with similar local businesses without a solid marketing strategy wastes time, money, and effort. However, w...

Building a fractional marketing team is becoming a popular solution for small business owners. Fractional chief marke...

Even though a Chicago PPC agency recommends using pay-per-click (PPC) marketing as an added way to reach new customer...

Interactive infographics have become valuable assets in B2B marketing. They are necessary tools for more dynamic and ...

Urgency is a critical marketing tool for driving decision-making. However, making urgency work in your marketing camp...

Interactive demos are a game-changing tool in tech B2B sales. These presentations transform static, traditional sales...

Myths are funny matters. They get repeated over and over again, often by less and less reliable sources, until an ent...

Effective sales pipeline management leads to sustained business-to-business (B2B) success. Unlike consumer-focused sa...

In 2021, 41% of B2B marketers in the US considered social media marketing as the best marketing strategy for 2022, re...

So, you’ve decided an SEO agency is your method of choice for improving your search engine rankings. However, it’s a ...

Digital marketing companies provide search engine optimization (SEO) services to businesses wanting to boost their br...

The healthcare industry has undergone a significant digital transformation. It leverages technology to streamline pro...

Paid brand influencers drive consumer engagement and brand visibility. Such benefits make these individuals invaluabl...

Is there a relationship between SEO and social media? As with much of the Google algorithm, there is no certainty in ...

Medical professionals who want to expand their practices invest in a strong and engaging website. By establishing you...

Specialization leads to success. This claim holds true when it comes to marketing strategies used for your business. ...

New businesses, and first-time new business owners in particular, often fall into the trap of creating a website and ...

Working with a PPC Agency on pay-per-click advertising campaigns is known to produce incredible results. However, at ...

Pillar pages and cluster topics are a new approach to content creation. Whereas search engine optimization (SEO) once...

Branding is the process of creating a compelling and positive perception of your company and what it sells. This perc...

If you are reading this article, chances are high you have decided to engage the services of a PPC agency. It is a go...

Clients, marketers, and business owners want to put SEO and PPC head-to-head and discover which method will get them ...

Hiring an SEO agency can help you promote your business online. An optimized site can improve your visibility so that...

Are you considering a career in SEO or starting your own business, blog, or website? Before diving in at the deep end...

People want to see a dentist yet worry about the stringent health protocols and increasing consultation fees. For den...

Crawl budget is the number of web pages a search engine crawls and indexes at a set time. Two elements determine craw...

Digital marketing is a multifaceted collection of strategies intended to effectively promote goods or services on the...

Over recent years, ecommerce has been a hot topic, with more purchasers flocking online to buy their favorite product...

Selling is relationship building. The purpose of selling is not just to earn money but also to gain lifelong business...

The ideal pay-per-click (PPC) agency for you is one that brings out the best in your company. A PPC Agency that under...

Choosing the perfect fractional CMO is crucial to the success of your business. If you hire a fractional CMO that doe...

Hospitals, clinics, and other medical practices that need a push online can benefit from a strategic healthcare conte...

Any experienced Las Vegas lead generation agency considers referral marketing one of the most cost-effective strategi...

A specific, accurate buyer persona is one of the secrets to software-as-a-service (SaaS) success. It helps you custom...

Search engines are constantly changing and adapting to new search trends. Whether you work with an SEO agency or do S...

Search engine optimization (SEO) is challenging because of its many elements, even more so if your business has hundr...

How do you elevate B2B email marketing? Make it interactive and turn standard emails into captivating tools that comm...

For most people, when they find a dentist they will stick with them — very few patients are ‘shopping around’ for a d...

Most thriving businesses expand globally to diversify their markets and increase their revenue. However, such a decis...

In a highly competitive industry like healthcare, how can medical practices significantly improve their bottom line w...

Traditional sales methods have fallen out of favor. Even digital marketing campaigns are becoming less effective. Com...

A solid digital marketing strategy is vital in bringing commercial real estate agents closer to their target market. ...

Healthcare is a diverse, complex industry. Healthcare custom software development provides the best approach to addre...

Adobe’s release of its generative AI tool Firefly in June 2023 shows the impact of artificial intelligence (AI)...

Healthcare providers have unique opportunities and challenges when it comes to email marketing. The sheer size of the...

PPC is complicated, confusing, and time-consuming, especially for those businesses that don’t have or can’t afford an...

Effective business-to-business (B2B) sales pipeline management is about optimizing the progression of potential deals...

When generating revenue is a business priority, companies can choose between having an in-house revenue team or hirin...

People seeking answers to personal injury questions turn to search engines to do their research. Personal injury law ...

To succeed in the modern marketplace, business needs to embrace digital marketing. That is no real secret – search en...

A strong online presence is a must-have for businesses today and search engine optimization (SEO) plays a pivotal rol...

Content marketing is an excellent way to build brand awareness and reputation that will attract more clients, which m...

If you have ever considered approaching a mobile app development agency in Chicago for your brand, now is the right t...

The article title might sound a little misleading. How could SEO campaigns be straightforward? You’d be correct. Ther...

In today’s dynamic business environment, data-driven decision-making is vital for success. A chief marketing of...

Mobile optimization in business-to-business (B2B) email campaigns is indispensable. As more professionals access emai...

The purpose of pay-per-click (PPC) advertising is to attract customers into buying the featured products or services....

PPC advertising should play a hugely important role in your digital marketing strategy when generating new traffic, i...

At one point or another, we’ve all wished for more likes on our social media posts, whether on Instagram or Fac...