Up to date marketing and search engine optimization news.

Your medical website is your online clinic or virtual doctor’s office. It’s where you feature your expert services, a...

The onset of the pandemic has taught us the valuable contribution of technology to continue medical services amidst l...

Your drug rehabilitation center needs online exposure to reach more of your target audience and attract more clients....

Attracting patients and growing your dental practice is the goal, and a robust, respectable online presence is essent...

Patients looking for plastic surgery services rely heavily on online search to find the most efficient plastic surgeo...

Striving to keep the business running during the pandemic is not easy: the usual way of generating leads has become a...

Paid search ads are a powerful way to get targeted traffic to your website. In fact, Google Ads make up the largest p...

People in marketing will tell you to hire a search engine optimization (SEO) expert if you want to get more traffic t...

The Health Insurance Portability and Accountability Act (HIPAA) is a US federal law that establishes national standar...

Whether your goal is to create more leads or increase sales, pay-per-click (PPC) helps you get it done. PPC helps pro...

Less sophisticated practitioners of search engine optimization (SEO) believe that keywords are one of the most import...

Every industry benefits from digitalization these days, and the same holds true for medical and healthcare organizati...

Finding your feet in such a confusing space can be challenging as a marketer and someone new to pay-per-click adverti...

Not all businesses are well-versed in digital marketing, especially new and small ones. Though they can learn it, the...

Few companies make the most of their social media search engine optimization (SEO). Perhaps you do not have time to m...

Admittedly, medical SEO is not easy. There is not only a lot of competition but also many niche target audiences. How...

Meeting the monthly revenue target for your ecommerce shop or professional company can be a daunting task. Good thing...

Are you looking to run high-yield PPC campaigns? If so, it truly pays to partner with the right PPC agency that has t...

Questions about this article? Drop me a note at codrin.arsene@digitalauthority.me. I respond to all my emails. Every ...

SEO is painstakingly time-consuming. Experts say that it usually takes four months to see the fruits of your SEO stra...

Google My Business (GMB) is something no business can afford to ignore, after all, the ever-popular and concise busin...

Digital marketing, like every other field, keeps on evolving. It’s now possible to reach more people than ever before...

Creating a marketing strategy involves aligning the target audience, messaging, channels, and budget with business go...

For many people, experience is far more important than education for a content marketing specialist. Digital marketin...

The SEO world is subject to constant evolution. Google and the other search engines are always tweaking their algorit...

No website succeeds online without a good search engine optimization (SEO) strategy. But how do you do it? The easies...

There are many great ethnic restaurants in the heart of Chicago, promising great flavors and standout dishes. But in ...

With the world of digital medical marketing ever-changing, it can be challenging to keep up with the latest marketing...

Duplicate content significantly impacts SEO and credibility, diluting authority and confusing search engines. Enterpr...

Everything seems digital now, from advertising and marketing, to research, to customer service. If your business stil...

Marketing is all about collaboration and working with different parties to reach mutual benefits. One of the best way...

LinkedIn is an indispensable tool in business to business marketing today, with a large tech crowd and significant B2...

The best websites are created through great collaborations, but how do you build that partnership with a Chicago web ...

Two powerful marketing methods promote your business and bring your products or services closer to your customers: pa...

Small businesses benefit greatly from pay-per-click (PPC) campaigns. Brand awareness and ROI-boosting ads are just tw...

The power of healthcare email marketing remains unquestionable. It bridges the gap between healthcare providers and p...

For small and midsize businesses (SMBs) in competitive Las Vegas, standing out is a challenging task. Whether you are...

A fractional marketing director provides strategic leadership and industry expertise. They bring a wealth of experien...

In digital marketing, small businesses face an uphill battle. Larger competitors have more resources and manpower to ...

The shift from direct mail to email since 2000 has brought health-related businesses greater return on investment (RO...

Web developers are not created equal. Many may be good, but not all are suitable for your needs. Find the right Chica...

Events are huge affairs, and losing track of logistics and fine details can be easy. That is, unless you have a relia...

Professional services need a solid brand to distinguish them in a crowded market, establishing a unique identity that...

With stiff competition among dental clinics today, you need a dentist content marketing plan with bite. When done rig...

Despite not being a ranking factor for Google, schema markup is an SEO component you do not want to ignore. Its effec...

Do your marketing strategies need an overhaul? Are you a tech startup with no marketing leader? Do you want your busi...

Schema markup helps search engines understand webpage content better. It is crucial in search engine optimization (SE...

Artificial intelligence (AI) has limitless uses in marketing. It automates various time-consuming tasks and efficient...

Chicago is a hub for small businesses, but it is a crowded marketplace that makes standing out difficult. This is whe...

As businesses prepare to deliver new products and services to customers, a rock-solid go-to-market (GTM) strategy act...

Chicago has a diverse economy with thriving startups and a range of local businesses. The cultural and entertainment ...

Every business owner has their work cut out for them in keeping up with the new terms that seem to come out every yea...

Minneapolis has a diverse economy and a high business survival rate. Most businesses continue to thrive after five ye...

Las Vegas thrives on entertainment and hospitality, fostering innovative businesses focused on outstanding customer s...

Mobile technology has transformed how financial institutions engage with customers, especially in banking, investing,...

Today’s patients seek healthcare information and services online, so hospitals must prioritize their online vis...

If your dental practice needs new patients, pay-per-click (PPC) advertising is the fastest way. Personal referrals ar...

Being excited about your website is no reason to initiate a medical SEO campaign with no defined strategy. You’d be r...

The internet has changed the way businesses market themselves. Compared to traditional advertising, online advertisin...

For many dental practices, pay-per-click (PPC) advertising is the best way to generate traffic and convert leads into...

The quest for both short-term profits and long-term growth touches on many different marketing techniques. At the top...

Do you need to get more out of your Facebook profile without paying for advertisements? Much like any other online ma...

An SEO agency will tell you that you need to rank higher in the search engine results page or SERP and must appear se...

Hospitals can drive more traffic and support organic online marketing strategies with high-impact pay-per-click ads. ...

Are you capturing email addresses and other contact details but not sure how to convert these leads into customers? W...

Getting your website published for the first time is a milestone for your business. It is relatively simple to do, an...

Online marketing for healthcare providers is more important than ever before. With patients increasingly turning to t...

SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The highe...

Artificial intelligence (AI) has become more efficient and sophisticated, changing search engine optimization (SEO) e...

Healthcare marketing has shifted, focusing more on patients than ever before. With more patients taking an active rol...

If your business has any sort of online web presence, you know just how important Google is to your brand. You know t...

Python is one of the most popular programming languages in the world. This is partly due to the relative ease with wh...

Today’s increasingly connected and digital world is more important than ever for businesses to have an online p...

Atlanta Startups: Here’s How a Fractional CMO Can Transform Your Business! The Georgia Secretary of State reports tha...

Millions of people are looking for local services near them every single day, searching for anything from clothing st...

Law firms build their reputations on expertise and results. For law firms that have spent years building this kind of...

Artificial intelligence (AI) has become a key player in digital marketing. Pay-per-click (PPC) advertising, in partic...

One of the most important aspects of running a business is being seen. There are many ways that customers may find yo...

Do you want to drive more traffic to your healthcare clinic? The best way to increase your visibility on local search...

Technical SEO optimizes a website’s architecture and backend for improved visibility and indexing, which is cru...

Pay-per-click (PPC) advertising helps local businesses increase online visibility and local traffic to their physical...

Niche markets are smaller, specialized segments, making influencers powerful tools for brands to tap into. They have ...

Benchmarking is one of the essential steps to measuring B2B marketing success. However, data sometimes feels overwhel...

Digital design trends are changing quickly and this includes everything from logo design and fonts to the type of con...

As a software-as-a-service (SaaS) business relying on subscriptions and recurring revenue, managing churn supports sc...

There is no doubt that the best venue to do business today is the digital media platform. Engage in social media plat...