Screen Print This

Product Strategy, UX, and design for customer-friendly mobile lending application

Screen Print This

The Challenge

Screen Print This, a leading t-shirt manufacturer for major brands like Target, FedEx and Harley Davidson, was searching for a way to expand its custom apparel business line. Despite offering some of the highest quality custom t-shirts on the market, the Screen Print This website lacked the positioning and branding needed to successfully convert B2B buyers.

Screen Print This Vague copy and unclear value proposition on original homepage.

Our Approach

Instead of simply redoing the Screen Print This website, the team at Digital Authority Partners took a holistic view of the company, its current position in the marketplace, and what was needed to significantly increase B2B conversions.

After conducting a high-level needs analysis, DAP created a robust set of product requirements that involved substantial changes to the UX, design, development and marketing of the website. We not only redefined their digital strategy, we recreated and repositioned their ecommerce site, created a new, seamless back-end order management process, and expanded brand awareness through a series of targeted marketing efforts.

Updated Product Page
Screen Print This
Screen Print This
Customized order options based on user preferences.
Cart Checkout
Screen Print This
Created an intuitive, user-friendly purchasing experience.

The Results

As a result of DAP’s digital and marketing strategies, Screen Print This successfully repositioned itself as a premium provider of B2B customer apparel.

They now have a modern, high performing ecommerce site and are enjoying improved brand recognition among prominent B2B businesses.

In their own words
“We chose DAP to help us digitize our business due to their amazing record of executing complex projects from ideation to launch and beyond. The DAP team is incredibly responsive, always available and pays attention to every single detail. They delivered a new ecommerce platform for us in under 3 months. Our customers are simply delighted with the new experience.”

- Miguel, Director of Operations at Harbor Group, parent company
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