Analytic strategy increases lead generation by 300%
Background
Is there a way to ensure a seamless implementation of an analytics capability for four major multi-language sites across North America? mindSHIFT, a leading B2B IT services and solutions company, called on DAP to find the best analytics platform for its complex needs.
Discovery
Solution
- Defined a digital strategy, including KPIs and metrics
- Implemented self-service reporting and dashboards
- Conducted user testing
- Implemented analytics tools, including Google analytics, Google Tag Manager, and heat mapping software
Results
See our other work